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GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101:

DON’T BE A COMMODITY
GEOFF MYERS PRESENTS
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
BEFORE WE BEGIN…
THIS PRESENTATION IS AVAILABLE ONLINE:
simdex.org/pricing
More Presentations by Geoff:

simdex.org/talks
Get In Touch:

geoff@simdex.org

simdex.org

414.455.6675
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
BEFORE WE BEGIN…
ABOUT GEOFF MYERS
▸ Co-organizer of WordCamp Waukesha 2017
▸ Co-organizer of Milwaukee WordPress Meetup
▸ Speaker at WordCamp Milwaukee 2016
▸ Founder and CEO of SimDex LLC (Est. 2004)
▸ Custom WordPress + PHP Web Application Development
▸ Digital Marketing Consulting + Strategy for Small Businesses
▸ 100+ Websites Designed, Developed, Marketed + Maintained
▸ Get In Touch: geoff@simdex.org or simdex.org or 414.455.6675
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
WHO IS THIS TALK FOR?
▸ Agencies
▸ Consultants
▸ Copywriters
▸ Designers
▸ Developers
▸ Entrepreneurs
▸ Freelancers
▸ Marketing and sales
professionals
▸ Search engine
optimizers
▸ Small business
owners
▸ Any company or
individual who
provides unique,
high value services
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
WHAT WE’RE GOING TO COVER TODAY…
▸ Why pricing matters
▸ Common pricing challenges
▸ Pricing goals
▸ Why the hourly rate must die
▸ Comparison of pricing models and strategies
▸ How to change the way you position and sell your services
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
WHY PRICING STRATEGY MATTERS
▸ Business revenue and profitability
▸ Effective hourly rate (money/time ratio)
▸ Marketing and sales performance
▸ Quality and type of clients and projects you attract
▸ Time management and efficiency
▸ Work/life balance (quality of life)
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
COMMON PRICING CHALLENGES
▸ Commoditization, lack of differentiation
▸ High risk, high variability projects
▸ Low effective hourly rate
▸ Low profitability
▸ Low quality clients and projects
▸ Poor work/life balance (low quality of life)
▸ Stagnating income (limited by time)
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
PRICING GOALS
▸ Make more money
▸ Work fewer hours
▸ Deliver more value
▸ Higher quality clients and projects
▸ Better work/life balance (quality of life)
▸ Ultimate: Passive recurring income
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
PRICING MODELS AND STRATEGIES
▸ Hourly, daily, weekly, monthly rates
▸ Fixed price, fixed scope projects
▸ Productized services, bundles, packages
▸ Retainers, subscriptions
▸ Value based, pay per performance
▸ Commissions, profit sharing
▸ Equity, ownership, partnerships
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WHO CHARGES FOR TIME
(HOUR, DAY, WEEK, OR MONTH)?
DON’T BE SHY…
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
HOURLY, DAILY, WEEKLY, MONTHLY RATES
▸ Trade time for money
▸ Rate * time = price
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
HOURLY, DAILY, WEEKLY, MONTHLY RATES
▸ PROS
▸ Simple, easy to understand
▸ Universal, industry standard
▸ CONS
▸ Encourages unfair
comparisons between
different providers
▸ High risk for clients
▸ Hours are very difficult to
predict and estimate
▸ Incentivizes laziness and
inefficiency
▸ Poor correlation with value
and results
▸ Severely limits potential
revenue and profitability
▸ Commoditization
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WHO CHARGES BY THE PROJECT
(FIXED PRICE, FIXED SCOPE)?
DON’T BE SHY…
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
FIXED PRICE, FIXED SCOPE PROJECTS
▸ Requires project exploration and discovery
▸ Define scope of work, milestones, and deliverables
▸ Fixed scope
▸ Fixed price basis:
▸ Budget
▸ Cost plus
▸ Experimental
▸ Market
▸ Value
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
FIXED PRICE, FIXED SCOPE PROJECTS
▸ PROS
▸ Lower risk for client
▸ Ensures definition and
alignment of client and
provider expectations
▸ Well-defined project scope of
work and specific deliverables
▸ Protects well against scope
creep and additional requests
▸ CONS
▸ Higher risk for provider if
scope and deliverables are
not well defined
▸ Less flexibility if goals or
requirements change mid-
project
▸ Requires more upfront
investment to discover and
clearly define project scope
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WHO CHARGES FOR PRODUCTIZED
SERVICES, BUNDLES, OR PACKAGES?
DON’T BE SHY…
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
PRODUCTIZED SERVICES, BUNDLES, PACKAGES
▸ Services treated like products
▸ Predefined set of services and deliverables
▸ Client selects one or more services
▸ Bundles and packages
▸ Scope is not personalized or customized for the client
▸ Usage of templates and cookie cutter elements
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
PRODUCTIZED SERVICES, BUNDLES, PACKAGES
▸ PROS
▸ Ensures definition and alignment
of client and provider
expectations
▸ Protects well against scope creep
and additional requests
▸ Scope and deliverables are well
defined and identical for all
clients
▸ Well-defined scope of work and
specific deliverables
▸ CONS
▸ Less flexibility if goals or
requirements change mid-project
▸ May not provide ideal solution to
client due to solution being
generic
▸ Not personalized or customized
for each client
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WHO CHARGES RETAINERS OR
SUBSCRIPTION FEES?
DON’T BE SHY…
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
RETAINERS, SUBSCRIPTIONS
▸ Billed per unit of time (duration)
▸ Recurring revenue (income)
▸ Retainer agreements
▸ Service level agreements (SLAs)
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
RETAINERS, SUBSCRIPTIONS
▸ PROS
▸ Recurring revenue,
possibly passive income
▸ More predictable cash
flow and profitability
▸ Longer term, more
financially sustainable
▸ Less chasing after new
one-time client projects
▸ CONS
▸ Requires constant,
ongoing delivery and
proof of value, results, and
ROI to client
▸ Generally more difficult to
persuade and sell ongoing
expense to client
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WHO CHARGES FOR VALUE,
RESULTS, OR PERFORMANCE?
DON’T BE SHY…
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
VALUE BASED, PAY PER PERFORMANCE
▸ Financial reward is dependent on reaching goals, milestones,
and measurable KPIs
▸ Effective price is fluid and dynamic (not fixed)
▸ Client only pays when desired goals or results are achieved
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
VALUE BASED, PAY PER PERFORMANCE
▸ PROS
▸ Revenue and profit
connected to specific
outcome or result of project
or deliverables
▸ Low risk for client
▸ Aligns incentives and
expectations of client and
provider
▸ CONS
▸ Potentially higher risk for
provider depending on
strategy and execution
▸ Potentially higher revenue
and profitability for provider
▸ Difficult to define and
calculate value and
accurately measure
performance
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WHO CHARGES FOR %
COMMISSION OR % PROFIT?
DON’T BE SHY…
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
COMMISSIONS / PROFIT SHARING AND EQUITY / PARTNERSHIPS
▸ Commissions or profit sharing:
▸ Provider receives percentage of sales, revenue, or profits
for predetermined length of time
▸ Equity, ownership, or partnerships:
▸ Provider owns shares or percentage of client’s company
▸ Collective ownership, management, and control
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
COMMISSIONS / PROFIT SHARING AND EQUITY / PARTNERSHIPS
▸ PROS
▸ Aligns incentives and
expectations of client and
provider due to common
goal
▸ Potentially higher return
for both client and
provider
▸ CONS
▸ Potentially higher risk for
both client and provider
▸ Requires a very strong,
trusting relationship
▸ Difficult to find, negotiate,
and execute effectively
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
WEBSITE PRICING 101: DON’T BE A COMMODITY
ADDITIONAL ARTICLES + RESOURCES
▸ Breaking the Time Barrier / Mike Derment
▸ Consulting Success / Michael Zipursky
▸ Double Your Freelancing / Brennan Dunn
▸ Four Hour Work Week / Timothy Ferriss
▸ SEO Consultant/Agency Pricing, Structure & Services / Rand Fishkin
▸ Smart Passive Income / Pat Flynn
▸ Value Based Pricing 101 / Vivian Guo
▸ WP Elevation / Troy Dean
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
THAT’S IT FOR NOW…
THANK YOU!
Questions?
Get In Touch:

geoff@simdex.org

simdex.org

414.455.6675
GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675
BEFORE WE BEGIN…
THIS PRESENTATION IS AVAILABLE ONLINE:
simdex.org/pricing
More Presentations by Geoff:

simdex.org/talks
Get In Touch:

geoff@simdex.org

simdex.org

414.455.6675

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Website Pricing 101: Don’t Be a Commodity

  • 1. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101:
 DON’T BE A COMMODITY GEOFF MYERS PRESENTS
  • 2. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 BEFORE WE BEGIN… THIS PRESENTATION IS AVAILABLE ONLINE: simdex.org/pricing More Presentations by Geoff:
 simdex.org/talks Get In Touch:
 geoff@simdex.org
 simdex.org
 414.455.6675
  • 3. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 BEFORE WE BEGIN… ABOUT GEOFF MYERS ▸ Co-organizer of WordCamp Waukesha 2017 ▸ Co-organizer of Milwaukee WordPress Meetup ▸ Speaker at WordCamp Milwaukee 2016 ▸ Founder and CEO of SimDex LLC (Est. 2004) ▸ Custom WordPress + PHP Web Application Development ▸ Digital Marketing Consulting + Strategy for Small Businesses ▸ 100+ Websites Designed, Developed, Marketed + Maintained ▸ Get In Touch: geoff@simdex.org or simdex.org or 414.455.6675
  • 4. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY WHO IS THIS TALK FOR? ▸ Agencies ▸ Consultants ▸ Copywriters ▸ Designers ▸ Developers ▸ Entrepreneurs ▸ Freelancers ▸ Marketing and sales professionals ▸ Search engine optimizers ▸ Small business owners ▸ Any company or individual who provides unique, high value services
  • 5. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY WHAT WE’RE GOING TO COVER TODAY… ▸ Why pricing matters ▸ Common pricing challenges ▸ Pricing goals ▸ Why the hourly rate must die ▸ Comparison of pricing models and strategies ▸ How to change the way you position and sell your services
  • 6. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY WHY PRICING STRATEGY MATTERS ▸ Business revenue and profitability ▸ Effective hourly rate (money/time ratio) ▸ Marketing and sales performance ▸ Quality and type of clients and projects you attract ▸ Time management and efficiency ▸ Work/life balance (quality of life)
  • 7. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY COMMON PRICING CHALLENGES ▸ Commoditization, lack of differentiation ▸ High risk, high variability projects ▸ Low effective hourly rate ▸ Low profitability ▸ Low quality clients and projects ▸ Poor work/life balance (low quality of life) ▸ Stagnating income (limited by time)
  • 8. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY PRICING GOALS ▸ Make more money ▸ Work fewer hours ▸ Deliver more value ▸ Higher quality clients and projects ▸ Better work/life balance (quality of life) ▸ Ultimate: Passive recurring income
  • 9. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY PRICING MODELS AND STRATEGIES ▸ Hourly, daily, weekly, monthly rates ▸ Fixed price, fixed scope projects ▸ Productized services, bundles, packages ▸ Retainers, subscriptions ▸ Value based, pay per performance ▸ Commissions, profit sharing ▸ Equity, ownership, partnerships
  • 10. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WHO CHARGES FOR TIME (HOUR, DAY, WEEK, OR MONTH)? DON’T BE SHY…
  • 11. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY HOURLY, DAILY, WEEKLY, MONTHLY RATES ▸ Trade time for money ▸ Rate * time = price
  • 12. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY HOURLY, DAILY, WEEKLY, MONTHLY RATES ▸ PROS ▸ Simple, easy to understand ▸ Universal, industry standard ▸ CONS ▸ Encourages unfair comparisons between different providers ▸ High risk for clients ▸ Hours are very difficult to predict and estimate ▸ Incentivizes laziness and inefficiency ▸ Poor correlation with value and results ▸ Severely limits potential revenue and profitability ▸ Commoditization
  • 13. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WHO CHARGES BY THE PROJECT (FIXED PRICE, FIXED SCOPE)? DON’T BE SHY…
  • 14. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY FIXED PRICE, FIXED SCOPE PROJECTS ▸ Requires project exploration and discovery ▸ Define scope of work, milestones, and deliverables ▸ Fixed scope ▸ Fixed price basis: ▸ Budget ▸ Cost plus ▸ Experimental ▸ Market ▸ Value
  • 15. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY FIXED PRICE, FIXED SCOPE PROJECTS ▸ PROS ▸ Lower risk for client ▸ Ensures definition and alignment of client and provider expectations ▸ Well-defined project scope of work and specific deliverables ▸ Protects well against scope creep and additional requests ▸ CONS ▸ Higher risk for provider if scope and deliverables are not well defined ▸ Less flexibility if goals or requirements change mid- project ▸ Requires more upfront investment to discover and clearly define project scope
  • 16. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WHO CHARGES FOR PRODUCTIZED SERVICES, BUNDLES, OR PACKAGES? DON’T BE SHY…
  • 17. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY PRODUCTIZED SERVICES, BUNDLES, PACKAGES ▸ Services treated like products ▸ Predefined set of services and deliverables ▸ Client selects one or more services ▸ Bundles and packages ▸ Scope is not personalized or customized for the client ▸ Usage of templates and cookie cutter elements
  • 18. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY PRODUCTIZED SERVICES, BUNDLES, PACKAGES ▸ PROS ▸ Ensures definition and alignment of client and provider expectations ▸ Protects well against scope creep and additional requests ▸ Scope and deliverables are well defined and identical for all clients ▸ Well-defined scope of work and specific deliverables ▸ CONS ▸ Less flexibility if goals or requirements change mid-project ▸ May not provide ideal solution to client due to solution being generic ▸ Not personalized or customized for each client
  • 19. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WHO CHARGES RETAINERS OR SUBSCRIPTION FEES? DON’T BE SHY…
  • 20. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY RETAINERS, SUBSCRIPTIONS ▸ Billed per unit of time (duration) ▸ Recurring revenue (income) ▸ Retainer agreements ▸ Service level agreements (SLAs)
  • 21. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY RETAINERS, SUBSCRIPTIONS ▸ PROS ▸ Recurring revenue, possibly passive income ▸ More predictable cash flow and profitability ▸ Longer term, more financially sustainable ▸ Less chasing after new one-time client projects ▸ CONS ▸ Requires constant, ongoing delivery and proof of value, results, and ROI to client ▸ Generally more difficult to persuade and sell ongoing expense to client
  • 22. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WHO CHARGES FOR VALUE, RESULTS, OR PERFORMANCE? DON’T BE SHY…
  • 23. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY VALUE BASED, PAY PER PERFORMANCE ▸ Financial reward is dependent on reaching goals, milestones, and measurable KPIs ▸ Effective price is fluid and dynamic (not fixed) ▸ Client only pays when desired goals or results are achieved
  • 24. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY VALUE BASED, PAY PER PERFORMANCE ▸ PROS ▸ Revenue and profit connected to specific outcome or result of project or deliverables ▸ Low risk for client ▸ Aligns incentives and expectations of client and provider ▸ CONS ▸ Potentially higher risk for provider depending on strategy and execution ▸ Potentially higher revenue and profitability for provider ▸ Difficult to define and calculate value and accurately measure performance
  • 25. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WHO CHARGES FOR % COMMISSION OR % PROFIT? DON’T BE SHY…
  • 26. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY COMMISSIONS / PROFIT SHARING AND EQUITY / PARTNERSHIPS ▸ Commissions or profit sharing: ▸ Provider receives percentage of sales, revenue, or profits for predetermined length of time ▸ Equity, ownership, or partnerships: ▸ Provider owns shares or percentage of client’s company ▸ Collective ownership, management, and control
  • 27. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY COMMISSIONS / PROFIT SHARING AND EQUITY / PARTNERSHIPS ▸ PROS ▸ Aligns incentives and expectations of client and provider due to common goal ▸ Potentially higher return for both client and provider ▸ CONS ▸ Potentially higher risk for both client and provider ▸ Requires a very strong, trusting relationship ▸ Difficult to find, negotiate, and execute effectively
  • 28. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 WEBSITE PRICING 101: DON’T BE A COMMODITY ADDITIONAL ARTICLES + RESOURCES ▸ Breaking the Time Barrier / Mike Derment ▸ Consulting Success / Michael Zipursky ▸ Double Your Freelancing / Brennan Dunn ▸ Four Hour Work Week / Timothy Ferriss ▸ SEO Consultant/Agency Pricing, Structure & Services / Rand Fishkin ▸ Smart Passive Income / Pat Flynn ▸ Value Based Pricing 101 / Vivian Guo ▸ WP Elevation / Troy Dean
  • 29. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 THAT’S IT FOR NOW… THANK YOU! Questions? Get In Touch:
 geoff@simdex.org
 simdex.org
 414.455.6675
  • 30. GEOFF@SIMDEX.ORG | WWW.SIMDEX.ORG | 414.455.6675 BEFORE WE BEGIN… THIS PRESENTATION IS AVAILABLE ONLINE: simdex.org/pricing More Presentations by Geoff:
 simdex.org/talks Get In Touch:
 geoff@simdex.org
 simdex.org
 414.455.6675