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How to Market to Generation-Y
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How to Market to Generation-Y

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Presentation from MIchael McQueen, author of "The New Rules of Engagement", delivered to Digital Wollongong on November 3rd 2010.

Presentation from MIchael McQueen, author of "The New Rules of Engagement", delivered to Digital Wollongong on November 3rd 2010.

Published in: Business

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  • 1. Marketing to Generation Y by Michael McQueen
  • 2. Generations of the 20th Century Description Birth years Current age Builders Early 1900s – mid 1940s Over 65 Baby Boomers Mid 1940s – Mid 1960s 45 – 64 Generation X Mid 1960s – Early 1980s 29 – 44 Generation Y Early 1980s – Late 1990s 10 – 28 Generation Z Late 1990s - ? Age 9 & under © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com
  • 3. 5 Defining Attitudes of Gen Y 1. Truth is Relative 2. Life is mean to be Easy 3. Respect must be Earned © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com
  • 4. 5 Defining Attitudes of Gen Y 4. I don’t care how much you know till I know how much you care 5. Communication is about function not form © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com
  • 5. Marketing to Generation Y 1. Communicate through them not to them © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com
  • 6. © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com
  • 7. 5 keys to Successful Viral Campaign © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com
  • 8. 5 keys to Successful Viral Campaign 1. Entertaining © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com
  • 9. 5 keys to Successful Viral Campaign 2. Shocking or surprising © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com
  • 10. 5 keys to Successful Viral Campaign 3. Random © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com
  • 11. 5 keys to Successful Viral Campaign 4. Effortless © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com
  • 12. 5 keys to Successful Viral Campaign 5. Real © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com
  • 13. 2. Use Stories to Persuade and Educate 3. Beware of Online Boundaries © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com
  • 14. Michael McQueen The Nexgen Group ___________________________________________________ info@thenexgengroup.com Phone: 1300 701 915 www.TheNexgenGroup.com © 2010 The Nexgen Group Pty Ltd P: 1300 701 915 www.TheNexgenGroup.com