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Clicks Meet Mortar

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How the a social, location and mobile future affects real world businesses.

How the a social, location and mobile future affects real world businesses.


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  • 1. Clicks Meet Mortar How Location, Social & Mobile are going to disrupt how we buy in person Geoff McQueen, Managing Director, Internetrix @geoffmcqueen www.facebook.com/geoffmcqueen
  • 2.  
  • 3. Location, Social and Mobile
    • Location – where you are, where you’ve been
    • Social – who you’re with, who you care about
    • Mobile – small, smart, always in your pocket
    • Together – the most powerful tool to listen to and influence consumer behaviour in history
  • 4. Leading the Revolution
  • 5. Gowalla & Foursquare
    • Checkin-concept
    • Friends & intros
    • Game Mechanics
      • Mayorship
      • Badges
  • 6. Facebook Places
    • Launched last week
    • Only in US for now
    • Uses check-in
    • Has 500 vs 3m users
    • Links to Pages, Ads, etc
  • 7. Google Places & Latitude
    • Latitude is passive
    • Stronger privacy
    • Part of the “Maps” app
    • Few social connections
    • A lot to gain & lose by getting it right
  • 8. Specials, Mayors and Coupons
    • Businesses can choose how the respond to this
      • Promote a special deal
      • Mayors drink free
      • Show your checkin for a discount
  • 9. Conclusions
    • Australian businesses are miles behind in e-commerce
    • This trend is coming – fast
    • Get on the front foot now