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AffinityLive @ SydStart 2011 (Autumn)
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AffinityLive @ SydStart 2011 (Autumn)


A short presentation about why Aussie startups should be looking at businesses as their customer.

A short presentation about why Aussie startups should be looking at businesses as their customer.

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  • 1. Show me the money
    Why you should think about businesses as your customers
  • 2. Background
    Dropped out of Uni to start first company, Internetrix, in 2000.
    Grew Internetrix to be an award winning, Google partner professional service small business providing online strategy, design & development.
    In 2005 co-founded Omnidrive, an online storage and sharing business (like an early Dropbox), took to Silicon Valley, roller coaster ride.
    In 2007 decided to commercialise internally developed business management software; sold to a couple of dozen clients, few $m revenue
    In 2009 decided to spin out software into new business, Hiive Systems, and to reboot the product as a globally competitive, scalable SaaS prod.
    In early 2011 went into public beta. Now have over 200 clients in over two dozen countries, and invited by Google to San Francisco in May
  • 3. Key Message
    While Business to Consumer (B2C) is often more “sexy”, there’s a lot of money to be made in Business to Business startups & technology.
    If you’re doing a startup, seriously think about the ‘enterprise’ (B2B).
    B2B has a few advantages that matter to Aussie entrepreneurs:
    • Money – users/customers will pay. More limited venture community doesn’t matter as much, you don’t need to give up equity & you have mkt validation
    • 4. Scale – B2C generally requires large scale to be successful, but B2B can be profitable quite early. Since Australia doesn’t have scale, B2B can be better
    • 5. Support – use our small market to your advantage. Aussie enterprises will often give startups a chance & connections/intros can be easier to get
    • 6. Trends – consumer tech (Web 2.0, mobile apps) are ahead of enterprise. You can create value with less risk by applying what’s known to work.
  • 7. Some Aussie Enterprise Startups
  • 8. What is AffinityLive?
    Web-based SaaS product that manages all of the client work in a professional service business (such as a design agency, consultancy, etc).
    Standard users are free, Professional users from $19/month
  • 9. Want to know more?
    Currently in Public Beta: to signup
    Raising a round of capital to fund accelerated expansion
    We’re hiring!
    • Client Service
    • 10. UX & Front-end Developer
    • 11. Application Developer
    • 12. Marketing
    Follow on Twitter at @affinity_live