7 things you need to know about search

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Presentation from Nigel Burke from AVS Networks at the launch of Digital Wollongong

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7 things you need to know about search

  1. 1. 7 things you need to know about search engine rankings<br />Presented by Nigel Burke from AVS Networks<br />
  2. 2. 1. Search Engine Statistics<br />Source: Hitwise Intelligence Feb 2010<br />
  3. 3. 2. Target the right keywords<br />Your business name is not a good target keyword<br />Research what your potential customers are searching for<br />Get into the customers’ seat<br />
  4. 4. 3. Find your website<br />Submit your site to Google<br />Submit your site to Yahoo<br />Submit your site to industry websites<br />Google may automatically find your website<br />Test the search engines to see if you are listed<br />
  5. 5. 4. Can search engines read yourwebsite?<br />Search engine testing with target keywords<br />Flash is not normally indexed<br />Images cannot be read by search engines<br />Use alt text tag<br />
  6. 6. 5. Keywords used on your website<br />Are your target keywords used on your website?<br />Is it in your web page heading?<br />Is it the same heading used on every page?<br />
  7. 7. 6. Content on your website<br />Is your website content informative<br />Keywords used in heading and paragraphs<br />Quality content gets you links<br />
  8. 8. 7. Links<br />Internal links<br />Inbound links<br />Outbound links<br />
  9. 9. Thank you for listening!<br />

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