7 things you need to know about search
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7 things you need to know about search

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Presentation from Nigel Burke from AVS Networks at the launch of Digital Wollongong

Presentation from Nigel Burke from AVS Networks at the launch of Digital Wollongong

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    7 things you need to know about search 7 things you need to know about search Presentation Transcript

    • 7 things you need to know about search engine rankings
      Presented by Nigel Burke from AVS Networks
    • 1. Search Engine Statistics
      Source: Hitwise Intelligence Feb 2010
    • 2. Target the right keywords
      Your business name is not a good target keyword
      Research what your potential customers are searching for
      Get into the customers’ seat
    • 3. Find your website
      Submit your site to Google
      Submit your site to Yahoo
      Submit your site to industry websites
      Google may automatically find your website
      Test the search engines to see if you are listed
    • 4. Can search engines read yourwebsite?
      Search engine testing with target keywords
      Flash is not normally indexed
      Images cannot be read by search engines
      Use alt text tag
    • 5. Keywords used on your website
      Are your target keywords used on your website?
      Is it in your web page heading?
      Is it the same heading used on every page?
    • 6. Content on your website
      Is your website content informative
      Keywords used in heading and paragraphs
      Quality content gets you links
    • 7. Links
      Internal links
      Inbound links
      Outbound links
    • Thank you for listening!