7 things you need to know about search

  • 325 views
Uploaded on

Presentation from Nigel Burke from AVS Networks at the launch of Digital Wollongong

Presentation from Nigel Burke from AVS Networks at the launch of Digital Wollongong

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
325
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 7 things you need to know about search engine rankings
    Presented by Nigel Burke from AVS Networks
  • 2. 1. Search Engine Statistics
    Source: Hitwise Intelligence Feb 2010
  • 3. 2. Target the right keywords
    Your business name is not a good target keyword
    Research what your potential customers are searching for
    Get into the customers’ seat
  • 4. 3. Find your website
    Submit your site to Google
    Submit your site to Yahoo
    Submit your site to industry websites
    Google may automatically find your website
    Test the search engines to see if you are listed
  • 5. 4. Can search engines read yourwebsite?
    Search engine testing with target keywords
    Flash is not normally indexed
    Images cannot be read by search engines
    Use alt text tag
  • 6. 5. Keywords used on your website
    Are your target keywords used on your website?
    Is it in your web page heading?
    Is it the same heading used on every page?
  • 7. 6. Content on your website
    Is your website content informative
    Keywords used in heading and paragraphs
    Quality content gets you links
  • 8. 7. Links
    Internal links
    Inbound links
    Outbound links
  • 9. Thank you for listening!