7 things you need to know about search
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7 things you need to know about search

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Presentation from Nigel Burke from AVS Networks at the launch of Digital Wollongong

Presentation from Nigel Burke from AVS Networks at the launch of Digital Wollongong

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7 things you need to know about search 7 things you need to know about search Presentation Transcript

  • 7 things you need to know about search engine rankings
    Presented by Nigel Burke from AVS Networks
  • 1. Search Engine Statistics
    Source: Hitwise Intelligence Feb 2010
  • 2. Target the right keywords
    Your business name is not a good target keyword
    Research what your potential customers are searching for
    Get into the customers’ seat
  • 3. Find your website
    Submit your site to Google
    Submit your site to Yahoo
    Submit your site to industry websites
    Google may automatically find your website
    Test the search engines to see if you are listed
  • 4. Can search engines read yourwebsite?
    Search engine testing with target keywords
    Flash is not normally indexed
    Images cannot be read by search engines
    Use alt text tag
  • 5. Keywords used on your website
    Are your target keywords used on your website?
    Is it in your web page heading?
    Is it the same heading used on every page?
  • 6. Content on your website
    Is your website content informative
    Keywords used in heading and paragraphs
    Quality content gets you links
  • 7. Links
    Internal links
    Inbound links
    Outbound links
  • Thank you for listening!