How to Become the Apple of Your Industry

  • 188 views
Uploaded on

Apple is one of the most successful companies on the planet. And, the secret to their success lives in their design culture. In this Book Rapper summary of John Edson's book Design Like Apple we …

Apple is one of the most successful companies on the planet. And, the secret to their success lives in their design culture. In this Book Rapper summary of John Edson's book Design Like Apple we explore what it would take for you to become the Apple of your industry.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
188
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
10
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. AppleDHOW TO BE THE APPLEOF YOUR INDUSTRY
  • 2. Geoff McDonald @BookRapper BookRapper.com
  • 3. The BookGeoffMcDonald.com/blog
  • 4. The BookDesignLikeApple.com
  • 5. John EdsonThe Author
  • 6. The Big DThe BIG Idea
  • 7. Design = CultureSpeed RAP
  • 8. Be the Apple of Your IndustryYour Challenge
  • 9. D Apple’s Secret Sauce Already + More OftenBook Rapper Says...
  • 10. Design EssentialsGeoffMcDonald.com/blog
  • 11. Design is...Both the means and the ends, the outcome and process
  • 12. Seven Design Principles
  • 13. Design is the DifferenceGeoffMcDonald.com/blog
  • 14. Design StrategyPremium design drives premium market position
  • 15. BeautyConsistent design language
  • 16. IngenuityClever and highly useful
  • 17. CharismaDistinct personality plus a little mystique
  • 18. Design Your OrganisationGeoffMcDonald.com/blog
  • 19. Design WithinProtect and promote design within your organisation
  • 20. TasteAcquire your design taste through deliberate action
  • 21. TalentExpand your capabilities for design
  • 22. CultureGreat products are the collective output of your culture
  • 23. Products = MarketingGeoffMcDonald.com/blog
  • 24. Great ProductsGreat products are cool.
  • 25. MessageYour product is your best message and best messenger
  • 26. QualityNarrow your focus to boost quality
  • 27. Repetition Repetition Repetition Repetition Repetition Repetition Repetition Repetition Repetition RepetitionOne great product is not enough
  • 28. Think EcosystemGeoffMcDonald.com/blog
  • 29. ContextConsider the background in which your customers work
  • 30. SystemsApple’s greatest design is their company of systems
  • 31. ExperienceFill the gaps to be essential in your customers’ lives
  • 32. PlatformThe ultimate product is a marketplace that includes others
  • 33. Prototype ForwardGeoffMcDonald.com/blog
  • 34. ModellingDesign is not a straight line - more like a zig-zag
  • 35. SharedAllow ideas to freely circulate
  • 36. VisualiseCreate rough and dirty prototypes to see your solution
  • 37. Near-LifeStories let us engage non-designers
  • 38. Connect with CustomersGeoffMcDonald.com/blog
  • 39. PartnersCreate great products that your customers want
  • 40. EmpathyTune into your customers lives
  • 41. SomeoneThe more specific your customer, the better the design
  • 42. ResearchStudy human behaviour and observe people in action
  • 43. Design with ConvictionGeoffMcDonald.com/blog
  • 44. Deep ExpressionApple and Google both do minimalism - differently
  • 45. SimpleSimple is one focus - what’s yours?
  • 46. ValuesWhat’s your design philosophy?
  • 47. ConvictionWalk and talk design in everything you do
  • 48. More...GeoffMcDonald.com/blog
  • 49. Buy the Book!DesignLikeApple.com
  • 50. Four Other Books...http://geoffmcdonald.com/the-secret-to-apples-success-five-books/
  • 51. Deliberate ChangeUse design to create the future you want
  • 52. A PresentationRecording available for members at : BookRapper.com