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Get Paid to Promote Yourself

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Traditional marketing is an expense on your profit and loss statement. We flip this on its head and discuss how you can earn money as you promote yourself. This could spark some ideas for a new income …

Traditional marketing is an expense on your profit and loss statement. We flip this on its head and discuss how you can earn money as you promote yourself. This could spark some ideas for a new income stream and even a new business model for your organization.

Published in: Business, Technology

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  • 1. Get Paid to Promote Yourself Geoff McDonald @IdeasArchitect
  • 2. Free Listen to the Podcast-Audio http://geoffmcdonald.com/promote-yourself/
  • 3. Part 1 The Marketing Blindspot Geoff McDonald @IdeasArchitect
  • 4. Promotion Costs Money! Podcast Recording : GeoffMcDonald.com/Promote-Yourself/
  • 5. Ads, Brochures, PR Geoff McDonald @IdeasArchitect
  • 6. Lifetime Customer Value http://www.facebook.com/GeoffMcDonaldcom
  • 7. The Holy Grail Geoff McDonald .com / Blog
  • 8. Expense or Income? Podcast Recording : GeoffMcDonald.com/Promote-Yourself/
  • 9. See Things Differently x4 Geoff McDonald @IdeasArchitect
  • 10. The Holy Grail Sometimes we find incredible answers in unlikely places
  • 11. The Holy Grail Are you part of our cult?
  • 12. Part 2 What are you promoting? Geoff McDonald .com / Blog
  • 13. $$$ Relationship The Ideas Marketing Curve
  • 14. $$$ Relationship The Ideas Marketing Curve
  • 15. $$$ High Low Free Relationship All Roads Lead to Rome
  • 16. $$$ Consult Workshop Webinar Relationship Ideas Marketing : My Business
  • 17. $$$ High Low Free Relationship Paid to Promote : Your Best Opportunity
  • 18. $$$ Low Free Relationship Up the Curve : From Free to Fee
  • 19. $$$ High Low Relationship Down the Curve : From High To Low
  • 20. Make it good enough to sell Key Principal : Move Up The Curve
  • 21. 50 Visual Book Summaries available at : BookRapper.com
  • 22. $$$ Low Free Relationship From Free to Fee V From Fee to Free
  • 23. Productize Your Service Key Principal : Move Down The Curve
  • 24. Sell Your Service Without you Being There
  • 25. Part 3 Are you shy and lazy? Geoff McDonald .com / Blog
  • 26. How do you get paid to promote your services? Geoff McDonald @IdeasArchitect
  • 27. Geoff McDonald @IdeasArchitect
  • 28. Books are dying! http://www.facebook.com/GeoffMcDonaldcom
  • 29. Books are lazy and shy! Geoff McDonald @IdeasArchitect
  • 30. Are your products shy and lazy? Podcast Recording : GeoffMcDonald.com/Promote-Yourself/
  • 31. Passive Geoff McDonald @IdeasArchitect Active
  • 32. Which Sells More?
  • 33. Which Sells More?
  • 34. The Web has changed!
  • 35. Passive Major Product Trend Active
  • 36. What do these three things have in common?
  • 37. What am I selling? Geoff McDonald @IdeasArchitect
  • 38. http://www.facebook.com/GeoffMcDonaldcom
  • 39. Public Passive Active Private
  • 40. Public Passive Active Private
  • 41. Public Passive Active Private
  • 42. Public Passive Active Private
  • 43. Public Passive Active Private
  • 44. Create an Active Product Geoff McDonald @IdeasArchitect
  • 45. Create a Public Product http://www.facebook.com/GeoffMcDonaldcom
  • 46. a BIG opportunity Podcast Recording : GeoffMcDonald.com/Promote-Yourself/
  • 47. The easiest opportunity Geoff McDonald @IdeasArchitect
  • 48. The easiest opportunity Geoff McDonald @IdeasArchitect
  • 49. The easiest opportunity Geoff McDonald @IdeasArchitect
  • 50. Part 4 What’s Next Geoff McDonald .com / Blog
  • 51. Make it good enough to sell Four Principles to Get Paid To Promote Yourself
  • 52. Productize Your Service Four Principles to Get Paid To Promote Yourself
  • 53. Create an Active Product Four Principles to Get Paid To Promote Yourself
  • 54. Create a Public Product Four Principles to Get Paid To Promote Yourself
  • 55. Free Listen to the Podcast-Audio http://geoffmcdonald.com/promote-yourself/