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WordPress SEO - Geoff Kenyon and Justin Briggs
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WordPress SEO - Geoff Kenyon and Justin Briggs

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Slide from the WordPress SEO Presentation given by Justin and myself at the Seattle WordPress Meetup group on 1/12/11

Slide from the WordPress SEO Presentation given by Justin and myself at the Seattle WordPress Meetup group on 1/12/11

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  • Quickly talk about the value of SEO for those who may not knowSince WordPress originated as blogging software, look @ SEO for content setting up a Blank Install, best practicesJustin is going to take you through the technicalPlugins throughout the preso
  • There are a lot of different analytics packages out there. GA is a great solution for almost all websites.Let’s you track visitors, page views, sources of trafficCreate custom filters to measure very specific audiencesFor people who run ecommerce sites, allows ecommerce tracking and goal setting. See how many people are doing what you want them to do.Google WMT is really helpful. It allows you to track more technical aspects of your site Indexed pagesBacklinksThey offer site speed though it can be really offHTML errors/suggestions
  • Yoastplugin lets you automatically associate your site with Google Analytics through your email/analytics account – makes it a little bit easier to set upLet’s you choose whether the code goes in your footer or headerLet’s you track outbound clicks and downloadsDisables tracking when users are logged in/ can be modified so it tracks users except adminsAuto sets up some advanced segments so you can view things like views per author or by tag, category, etc
  • You want to avoid showing full posts on the home page and category pages. This can create duplicate content issues as the full text is on the post pageIf there is duplicate content, Google will often use the page with more value associated with it (homepage)If you update your site frequently, this post might not be on the home pageBetter UX to send users to a page than make them hunt for what they are looking for on a really long homepageI typically recommend disabling comments and pingbacks on sites that don’t have a community focusIf you have a community site, consider turning them off until you have a large and active communityIf a lot of posts display 0 comments/interaction, then it looks like there really isn’t a community and people can actually be less inclined to comment or come backMake it visible to search engines.Not a lot needs to be said about this I have seen a lot of sites do dev work and forget to flip the switch
  • As we talked about during the content section, we want to make all possible elements work togetherAvoid using the post ID at all costs - there is no SEO benefit to this and it is not as useful to users as a descriptive URLThese formats help future proof your site. If you end up bolting a lot on to your site and the direction your headed leads you to look at other CMSes, having really simple URLs can make transitions a lot easier.Anything where you are getting your keywords in there is good
  • The meta description isn’t actually a ranking factor but has been shown to significantly improve click through values. This and your page title are your one shot to convince people to click on your result.156 characters Don’t just take the first 156 characters from your post

WordPress SEO - Geoff Kenyon and Justin Briggs Presentation Transcript

  • 1. WordPress SEO
  • 2. Introductions
  • 3. Justin Briggs
    SEO Consultant
    Justin.Briggs@distilledconsulting.com
    @JustinRBriggs
    Justin is an SEOmoz Associate
  • 4. Geoff Kenyon
    SEO Consultant
    Geoff.Kenyon@distilledconsulting.com
    @GeoffKenyon
    Geoff is an SEOmoz Associate
  • 5. WordPress SEO
    Where are we going?
    Importance of SEO
    Setting up a blank installation
    Content SEO
    Technical SEO
    Link building
  • 6. Importance of SEO
  • 7. Why Do You Need SEO?
    131 Billion Searches
  • 8. Track Your Data
    Google Analytics / Google Webmaster Tools
  • 9. Track Your Data
    Yoast: Google Analytics for WordPress
  • 10. Starting From Scratch
  • 11. Quick Checks
    Show partial posts
    Make visible to search engines
    Pinging Services
  • 12. Permalinks
    Avoid default setting
    /%postname%/
    /%category%/%postname%/
  • 13. Content SEO
  • 14. Content SEO
    Keyword Research
    Plane Crash in the Hudson
    NY Times Title:
    Crew’s Quick Reaction Led to Plane’s Safe Landing in Hudson
  • 15. Content SEO
    Keyword Research
    Tools
    Google Adwords Tool
    SEObook
    WordTracker
  • 16. Content SEO
    A well optimized page
    Creating a topical theme
    Page Title
    URL
    H1
    On Page Text
    Images/Media
  • 17. Content SEO
    Perfectly Optimized Page
    Page Title:
    Chocolate Donuts | Mary’s Bakery
    URL:
    marysbakery.com/chocolate-donuts
    Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
  • 18. URL Best Practices
    Descriptive
    Short
    Dashes
  • 19. Titles and Meta Fields
    H1 Tag
    Page Title
    Meta Description
    FF plugin: SEObook toolbar - http://tools.seobook.com/seo-toolbar/
  • 20. Titles and Meta Fields
    H1 (Headline)
    Page Title
    Meta Description
    FF plugin: SEObook toolbar - http://tools.seobook.com/seo-toolbar/
  • 21. Titles and Meta Fields
    H1 (Headline)
    Page Title
    Meta Description
    FF plugin: SEObook toolbar - http://tools.seobook.com/seo-toolbar/
  • 22. All in One SEO
  • 23. Titles and Meta Fields
    Plugin: All in One SEO
    Page Title
    Meta Description
  • 24. SEO Myth
    It is beneficial to put your keywords in the meta keywords tag (false)
  • 25. Image Keyword Optimization
    Use keywords in:
    File name
    Alt text
    Content surrounding the image
  • 26. Category/Tag Pages
    Create landing pages
  • 27. Internal Linking
    As you write posts
    Systemically
    Similar Posts plugin
    Related Posts plugin
  • 28. Outbound Links
    Contribute to the topical theme
    Be careful
    May improve rankings
  • 29. Technical SEO
  • 30. Robots.txt
    • Blocks crawl
    • 31. URLs can still index
    • 32. Can acquire PageRank
    Source: http://bit.ly/6R9uF0
  • 33. 301 Redirects
    For:
    • Moving content
    • 34. Change URLs
    • 35. Links to wrong URL
    Result:
    • Pass link value
    • 36. Some decay
    Source: http://bit.ly/ffhgGR
    Redirection Plugin: http://wordpress.org/extend/plugins/redirection/
  • 37. Canonicalization
    These are all unique:
    • www.example.com
    • 38. example.com/
    • 39. www.example.com/index.php
    • 40. example.com/index.html
    Use: Redirection Plugin
    Canonical Tag: http://yoast.com/wordpress/canonical/
  • 41. XML Sitemap
    • Google XML Sitemaps Plugin: http://bit.ly/Pl74T
    • 42. Submit to search engines
  • Themes
  • 43. Templates & Targeting
  • 44. Templates & Targeting
  • 45. Speed & Security
  • 46. Site Speed
    • 18 Useful Tricks - http://bit.ly/MCcxm
    • 47. WP Super Cache - http://bit.ly/2JRmag
    • 48. Google Page Speed - http://bit.ly/MjqPU
    • 49. Minimize Queries
  • Security
    Update!
    Tips from Cutts:
    http://bit.ly/SPudd
    Hardening WordPress
    http://bit.ly/NQox
  • 50. Link Building
  • 51. Link Basics
    • Quantity
    • 52. Quality
    • 53. Relevance
    • 54. Trust
    • 55. Diversity
    • 56. Anchor Text
  • Content
  • 57. Social Media Optimization
    Sociable: http://bit.ly/v8Pk
  • 58. Networking & Outreach
  • 59. Resources
    • WP Codex SEO Guide: http://bit.ly/hggYwQ
    • 60. Yoast SEO Guide: http://bit.ly/VMQg
    • 61. SEOmoz SEO Guide: http://bit.ly/c3SZJ6
  • WordPress SEO