WordPress SEO<br />
Introductions<br />
Justin Briggs<br />SEO Consultant<br />Justin.Briggs@distilledconsulting.com<br />@JustinRBriggs<br />Justin is an SEOmoz ...
Geoff Kenyon<br />SEO Consultant<br />Geoff.Kenyon@distilledconsulting.com<br />@GeoffKenyon<br />Geoff is an SEOmoz Assoc...
WordPress SEO<br />Where are we going?<br />Importance of SEO<br />Setting up a blank installation<br />Content SEO<br />T...
Importance of SEO<br />
Why Do You Need SEO?<br />131 Billion Searches<br />
Track Your Data	<br />Google Analytics / Google Webmaster Tools<br />
Track Your Data<br />Yoast: Google Analytics for WordPress<br />
Starting From Scratch<br />
Quick Checks<br />Show partial posts<br />Make visible to search engines<br />Pinging Services<br />
Permalinks<br />Avoid default setting<br />/%postname%/<br />/%category%/%postname%/<br />
Content SEO<br />
Content SEO<br />Keyword Research<br />Plane Crash in the Hudson<br />NY Times Title:<br />Crew’s Quick Reaction Led to Pl...
Content SEO<br />Keyword Research<br />Tools<br />Google Adwords Tool<br />SEObook<br />WordTracker<br />
Content SEO<br />A well optimized page<br />Creating a topical theme<br />Page Title<br />URL<br />H1<br />On Page Text<br...
Content SEO<br />Perfectly Optimized Page<br />Page Title: <br />    Chocolate Donuts | Mary’s Bakery<br />URL: <br />mary...
URL Best Practices<br />Descriptive<br />Short<br />Dashes<br />
Titles and Meta Fields<br />H1 Tag<br />Page Title<br />Meta Description<br />FF plugin: SEObook toolbar - http://tools.se...
Titles and Meta Fields<br />H1 (Headline)<br />Page Title<br />Meta Description<br />FF plugin: SEObook toolbar - http://t...
Titles and Meta Fields<br />H1 (Headline)<br />Page Title<br />Meta Description<br />FF plugin: SEObook toolbar - http://t...
All in One SEO<br />
Titles and Meta Fields<br />Plugin: All in One SEO<br />Page Title<br />Meta Description<br />
SEO Myth<br />It is beneficial to put your keywords in the meta keywords tag (false)<br />
Image Keyword Optimization<br />Use keywords in:<br />File name<br />Alt text<br />Content surrounding the image <br />
Category/Tag Pages<br />Create landing pages<br />
Internal Linking<br />As you write posts<br />Systemically<br />Similar Posts plugin<br />Related Posts plugin<br />
Outbound Links<br />Contribute to the topical theme<br />Be careful<br />May improve rankings<br />
Technical SEO<br />
Robots.txt<br /><ul><li>Blocks crawl
URLs can still index
Can acquire PageRank</li></ul>Source: http://bit.ly/6R9uF0<br />
301 Redirects<br />For:<br /><ul><li>Moving content
Change URLs
Links to wrong URL</li></ul>Result:<br /><ul><li>Pass link value
Some decay</li></ul>Source: http://bit.ly/ffhgGR<br />Redirection Plugin:  http://wordpress.org/extend/plugins/redirection...
Canonicalization<br />These are all unique:<br /><ul><li>www.example.com
example.com/
www.example.com/index.php
example.com/index.html</li></ul>Use: Redirection Plugin<br />Canonical Tag:  http://yoast.com/wordpress/canonical/<br />
XML Sitemap<br /><ul><li>Google XML Sitemaps Plugin: http://bit.ly/Pl74T
Submit to search engines</li></li></ul><li>Themes<br />
Templates & Targeting<br />
Templates & Targeting<br />
Speed & Security<br />
Site Speed<br /><ul><li>18 Useful Tricks - http://bit.ly/MCcxm
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WordPress SEO - Geoff Kenyon and Justin Briggs

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Slide from the WordPress SEO Presentation given by Justin and myself at the Seattle WordPress Meetup group on 1/12/11

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  • Quickly talk about the value of SEO for those who may not knowSince WordPress originated as blogging software, look @ SEO for content setting up a Blank Install, best practicesJustin is going to take you through the technicalPlugins throughout the preso
  • There are a lot of different analytics packages out there. GA is a great solution for almost all websites.Let’s you track visitors, page views, sources of trafficCreate custom filters to measure very specific audiencesFor people who run ecommerce sites, allows ecommerce tracking and goal setting. See how many people are doing what you want them to do.Google WMT is really helpful. It allows you to track more technical aspects of your site Indexed pagesBacklinksThey offer site speed though it can be really offHTML errors/suggestions
  • Yoastplugin lets you automatically associate your site with Google Analytics through your email/analytics account – makes it a little bit easier to set upLet’s you choose whether the code goes in your footer or headerLet’s you track outbound clicks and downloadsDisables tracking when users are logged in/ can be modified so it tracks users except adminsAuto sets up some advanced segments so you can view things like views per author or by tag, category, etc
  • You want to avoid showing full posts on the home page and category pages. This can create duplicate content issues as the full text is on the post pageIf there is duplicate content, Google will often use the page with more value associated with it (homepage)If you update your site frequently, this post might not be on the home pageBetter UX to send users to a page than make them hunt for what they are looking for on a really long homepageI typically recommend disabling comments and pingbacks on sites that don’t have a community focusIf you have a community site, consider turning them off until you have a large and active communityIf a lot of posts display 0 comments/interaction, then it looks like there really isn’t a community and people can actually be less inclined to comment or come backMake it visible to search engines.Not a lot needs to be said about this I have seen a lot of sites do dev work and forget to flip the switch
  • As we talked about during the content section, we want to make all possible elements work togetherAvoid using the post ID at all costs - there is no SEO benefit to this and it is not as useful to users as a descriptive URLThese formats help future proof your site. If you end up bolting a lot on to your site and the direction your headed leads you to look at other CMSes, having really simple URLs can make transitions a lot easier.Anything where you are getting your keywords in there is good
  • The meta description isn’t actually a ranking factor but has been shown to significantly improve click through values. This and your page title are your one shot to convince people to click on your result.156 characters Don’t just take the first 156 characters from your post
  • WordPress SEO - Geoff Kenyon and Justin Briggs

    1. 1. WordPress SEO<br />
    2. 2. Introductions<br />
    3. 3. Justin Briggs<br />SEO Consultant<br />Justin.Briggs@distilledconsulting.com<br />@JustinRBriggs<br />Justin is an SEOmoz Associate<br />
    4. 4. Geoff Kenyon<br />SEO Consultant<br />Geoff.Kenyon@distilledconsulting.com<br />@GeoffKenyon<br />Geoff is an SEOmoz Associate<br />
    5. 5. WordPress SEO<br />Where are we going?<br />Importance of SEO<br />Setting up a blank installation<br />Content SEO<br />Technical SEO<br />Link building<br />
    6. 6. Importance of SEO<br />
    7. 7. Why Do You Need SEO?<br />131 Billion Searches<br />
    8. 8. Track Your Data <br />Google Analytics / Google Webmaster Tools<br />
    9. 9. Track Your Data<br />Yoast: Google Analytics for WordPress<br />
    10. 10. Starting From Scratch<br />
    11. 11. Quick Checks<br />Show partial posts<br />Make visible to search engines<br />Pinging Services<br />
    12. 12. Permalinks<br />Avoid default setting<br />/%postname%/<br />/%category%/%postname%/<br />
    13. 13. Content SEO<br />
    14. 14. Content SEO<br />Keyword Research<br />Plane Crash in the Hudson<br />NY Times Title:<br />Crew’s Quick Reaction Led to Plane’s Safe Landing in Hudson<br />
    15. 15. Content SEO<br />Keyword Research<br />Tools<br />Google Adwords Tool<br />SEObook<br />WordTracker<br />
    16. 16. Content SEO<br />A well optimized page<br />Creating a topical theme<br />Page Title<br />URL<br />H1<br />On Page Text<br />Images/Media<br />
    17. 17. Content SEO<br />Perfectly Optimized Page<br />Page Title: <br /> Chocolate Donuts | Mary’s Bakery<br />URL: <br />marysbakery.com/chocolate-donuts<br />Source: http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization<br />
    18. 18. URL Best Practices<br />Descriptive<br />Short<br />Dashes<br />
    19. 19. Titles and Meta Fields<br />H1 Tag<br />Page Title<br />Meta Description<br />FF plugin: SEObook toolbar - http://tools.seobook.com/seo-toolbar/<br />
    20. 20. Titles and Meta Fields<br />H1 (Headline)<br />Page Title<br />Meta Description<br />FF plugin: SEObook toolbar - http://tools.seobook.com/seo-toolbar/<br />
    21. 21. Titles and Meta Fields<br />H1 (Headline)<br />Page Title<br />Meta Description<br />FF plugin: SEObook toolbar - http://tools.seobook.com/seo-toolbar/<br />
    22. 22. All in One SEO<br />
    23. 23. Titles and Meta Fields<br />Plugin: All in One SEO<br />Page Title<br />Meta Description<br />
    24. 24. SEO Myth<br />It is beneficial to put your keywords in the meta keywords tag (false)<br />
    25. 25. Image Keyword Optimization<br />Use keywords in:<br />File name<br />Alt text<br />Content surrounding the image <br />
    26. 26. Category/Tag Pages<br />Create landing pages<br />
    27. 27. Internal Linking<br />As you write posts<br />Systemically<br />Similar Posts plugin<br />Related Posts plugin<br />
    28. 28. Outbound Links<br />Contribute to the topical theme<br />Be careful<br />May improve rankings<br />
    29. 29. Technical SEO<br />
    30. 30. Robots.txt<br /><ul><li>Blocks crawl
    31. 31. URLs can still index
    32. 32. Can acquire PageRank</li></ul>Source: http://bit.ly/6R9uF0<br />
    33. 33. 301 Redirects<br />For:<br /><ul><li>Moving content
    34. 34. Change URLs
    35. 35. Links to wrong URL</li></ul>Result:<br /><ul><li>Pass link value
    36. 36. Some decay</li></ul>Source: http://bit.ly/ffhgGR<br />Redirection Plugin: http://wordpress.org/extend/plugins/redirection/<br />
    37. 37. Canonicalization<br />These are all unique:<br /><ul><li>www.example.com
    38. 38. example.com/
    39. 39. www.example.com/index.php
    40. 40. example.com/index.html</li></ul>Use: Redirection Plugin<br />Canonical Tag: http://yoast.com/wordpress/canonical/<br />
    41. 41. XML Sitemap<br /><ul><li>Google XML Sitemaps Plugin: http://bit.ly/Pl74T
    42. 42. Submit to search engines</li></li></ul><li>Themes<br />
    43. 43. Templates & Targeting<br />
    44. 44. Templates & Targeting<br />
    45. 45. Speed & Security<br />
    46. 46. Site Speed<br /><ul><li>18 Useful Tricks - http://bit.ly/MCcxm
    47. 47. WP Super Cache - http://bit.ly/2JRmag
    48. 48. Google Page Speed - http://bit.ly/MjqPU
    49. 49. Minimize Queries</li></li></ul><li>Security<br />Update!<br />Tips from Cutts:<br />http://bit.ly/SPudd<br />Hardening WordPress<br />http://bit.ly/NQox<br />
    50. 50. Link Building<br />
    51. 51. Link Basics<br /><ul><li>Quantity
    52. 52. Quality
    53. 53. Relevance
    54. 54. Trust
    55. 55. Diversity
    56. 56. Anchor Text</li></li></ul><li>Content<br />
    57. 57. Social Media Optimization<br />Sociable: http://bit.ly/v8Pk<br />
    58. 58. Networking & Outreach<br />
    59. 59. Resources<br /><ul><li>WP Codex SEO Guide: http://bit.ly/hggYwQ
    60. 60. Yoast SEO Guide: http://bit.ly/VMQg
    61. 61. SEOmoz SEO Guide: http://bit.ly/c3SZJ6</li></li></ul><li>WordPress SEO<br />

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