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At talk by Geoff Coats of Line 58 Branding and Web Design -- www.line58.com -- presented to the Society for Marketing Professional Services (SMPS).
Working with marketing directors and their teams at various construction, architecture, and engineering firms we have seen projects start out promising and then devolve into chaos. This results in higher levels of stress for all team members, delivery of projects that are less successful than they could have been, and often firms paying more for a mediocre (or bad) outcome than they could have paid for a great project.
We will look at are some of the missteps that clients and creative teams make, explore strategies for how you as a marketing leader can avoid these common mistakes, and how you can plan and implement a successful project.