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Business Overview   Real-time Event Media       Copyright Geoff Clendenning, 2012
Our Mission    “To transform events intoconversations by helping our clients  manage, engage, connect, and  measure their ...
The Hashcaster SolutionHashcaster brings your two audiences together!                    #hashtag                   Commun...
The Good & Bad about #Hashtags• #hashtags are a user driven experience.• A community tends to spontaneously form  around a...
Hashcaster Solution• Provide a focal point for your #hashtag  community online and at the event.• Capture valuable user ge...
Overview of theHASHCASTER PLATFORM                  Copyright Geoff Clendenning, 2011
How Hashcaster Works     Copyright Geoff Clendenning, 2012
Hashcaster does three things…1. Curate the Twitter stream.  –   Capture a stream of tweets: hashtags, keywords or lists.  ...
Moderation• All content captured by Hashcaster is filtered  and cued for moderation.• Moderation tools provide the followi...
Tweeted Notifications• The Hashcaster system automatically tweets out  notification on the event hashtag using the organiz...
Live Updates• The organizer can provide one or more users  with a special hashtag they can use to elevate  the priority of...
Real-time Advertising• Advertisers can be provided with a special  hashtag to designate which of their tweets are  sponsor...
Measurement• Hashcaster is the first platform that allows an  event organizer to quantifiably measure their  event.• Hashc...
Community Building• Each Hashcaster site is archived on the web after the  event; this provides the organizer with an ongo...
Case Study: HRPAHASHCASTER LIVE!                   Copyright Geoff Clendenning, 2012
hrpa.hashcaster.com    Copyright Geoff Clendenning, 2012
Hashcaster Twitter WallHashcaster Twitter Wall @ HRPA2012        Copyright Geoff Clendenning, 2012
Twitter Metrics           Approximately 3,000 users attended the 2012 showTwitter Stats                                   ...
Hashcaster Metrics       Average time on site 40 minutes per visitor! 120                              95         100     ...
HashcasterPRICING MODEL             Copyright Geoff Clendenning, 2012
Services Provided• Each hashcast includes the following services:  –   Event branded hashcaster site.  –   Community monit...
Pricing Model• Three components to the pricing model:  1. Service fee based on the duration the     Hashcaster platform is...
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Hashcaster business overview

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Transcript of "Hashcaster business overview"

  1. 1. Business Overview Real-time Event Media Copyright Geoff Clendenning, 2012
  2. 2. Our Mission “To transform events intoconversations by helping our clients manage, engage, connect, and measure their event on Twitter.” Copyright Geoff Clendenning, 2012
  3. 3. The Hashcaster SolutionHashcaster brings your two audiences together! #hashtag Community Live Event Audience Copyright Geoff Clendenning, 2012
  4. 4. The Good & Bad about #Hashtags• #hashtags are a user driven experience.• A community tends to spontaneously form around a #hashtag.• For event organizers, managing a trending #hashtag is very challenging.• For the user, keeping up with a trending #hashtag is like drinking from a fire hose. Copyright Geoff Clendenning, 2012
  5. 5. Hashcaster Solution• Provide a focal point for your #hashtag community online and at the event.• Capture valuable user generated content. – Tweets, stories, photos & videos• Expand the reach & engagement of your event through viral social media.• Quantifiably measure your event, your audience reach and advertiser engagement. Copyright Geoff Clendenning, 2011
  6. 6. Overview of theHASHCASTER PLATFORM Copyright Geoff Clendenning, 2011
  7. 7. How Hashcaster Works Copyright Geoff Clendenning, 2012
  8. 8. Hashcaster does three things…1. Curate the Twitter stream. – Capture a stream of tweets: hashtags, keywords or lists. – Sort & catalog stories, photos & videos.2. Apply analytics. – Analyze the Twitter stream: proprietary algorithms – Figure out who and what is important. – Measure how people behave and interact at your event.3. Filter behavior. – Filter the Twitter stream for specific behaviors by members of your community. – Respond with specific actions to this behavior. Copyright Geoff Clendenning, 2012
  9. 9. Moderation• All content captured by Hashcaster is filtered and cued for moderation.• Moderation tools provide the following capabilities: – Filter for profanity & SPAM – Block users – Favorite users Copyright Geoff Clendenning, 2012
  10. 10. Tweeted Notifications• The Hashcaster system automatically tweets out notification on the event hashtag using the organizer’s Twitter handle when: 1. #event hashcast update http://hashca.st/9z41m new contributions from: @xxxx @xxxx 2. #event top influencers on hashcaster http://hashca.st/9z41m @xxxx @xxxx• The frequency of each update will vary dependent upon the amount of traffic on the event hashtag.• Notifications have a strong social networking effect on the hashtag community. Copyright Geoff Clendenning, 2012
  11. 11. Live Updates• The organizer can provide one or more users with a special hashtag they can use to elevate the priority of a specific tweets.• These tweets are then displayed in real-time in a designated section of the hashcast site, mobile app and wall display.• Organizers can communicate important messages to their audience without being lost in a busy hashtag. Copyright Geoff Clendenning, 2012
  12. 12. Real-time Advertising• Advertisers can be provided with a special hashtag to designate which of their tweets are sponsored or promoted tweets.• These promoted tweets are then displayed in a high profile area of the hashcast site, mobile app and wall display.• Advertisers can use these tweets to drive traffic to their booth and to online resources. Copyright Geoff Clendenning, 2012
  13. 13. Measurement• Hashcaster is the first platform that allows an event organizer to quantifiably measure their event.• Hashcaster generates two streams of data for analysis: 1. Twitter data 2. Hashcaster data Copyright Geoff Clendenning, 2012
  14. 14. Community Building• Each Hashcaster site is archived on the web after the event; this provides the organizer with an ongoing community retention and event promotion tool.• The Hashcaster site is SEO optimized to rank well in Google and other search engines.• Members of the #hashtag community can continue to engage content on the site, driving new follows, RTs & replys.• Event organizers can drive traffic from their Hashcaster site to a registration page for their next event. Copyright Geoff Clendenning, 2012
  15. 15. Case Study: HRPAHASHCASTER LIVE! Copyright Geoff Clendenning, 2012
  16. 16. hrpa.hashcaster.com Copyright Geoff Clendenning, 2012
  17. 17. Hashcaster Twitter WallHashcaster Twitter Wall @ HRPA2012 Copyright Geoff Clendenning, 2012
  18. 18. Twitter Metrics Approximately 3,000 users attended the 2012 showTwitter Stats 2012 2011 Change % ChangeTotal twitter mentions in the period 2,187 999 1,188 119%Average mentions per day 312 142 170 120%Total unique authors 443 184 259 120% 900 400% 378% 800 350% 700 300% 600 267% 250% 250% 500 200% 400 150% 300 134% 200 100% 98% 91% 100% 100 50% 0 0% 2012-01-30 2012-01-31 2012-02-01 2012-02-02 2012-02-03 2012-02-04 2012-02-05 Tweets HRPA2012 Tweets HRPA2011 % Change Copyright Geoff Clendenning, 2012
  19. 19. Hashcaster Metrics Average time on site 40 minutes per visitor! 120 95 100 92 100 513 Total Visits 80 60 50 20% post event surge 31 35 40 27 20 20 16 20 6 8 5 8 0 0 01-29-12 01-30-12 01-31-12 02-01-12 02-02-12 02-03-12 02-04-12 02-05-12 02-06-12 02-07-12 02-08-12 02-09-12 02-10-12 02-11-12 02-12-12Mobile Visits Referral by SourceApple iPhone 69 2% 1% 1%Apple iPad 53 7% t.coAndroid 24RIM BlackBerry 9700 Bold 5 158 Mobile Visits linkedin.com 9%Acer A501 Picasso 2 hootsuite.comSonyEricsson LT15i Xperia Arc 2 m.paper.liApple iPod Touch 1 74% facebook.comGoogle Nexus S Samsung Nexus S 1 hrpa.caSamsung GT-I9000 Galaxy S 1 Copyright Geoff Clendenning, 2011 2012
  20. 20. HashcasterPRICING MODEL Copyright Geoff Clendenning, 2012
  21. 21. Services Provided• Each hashcast includes the following services: – Event branded hashcaster site. – Community monitoring by #hashtag & list. – Event moderation services. – Story curation and categorization. – Real-time tweets, photos & videos. – Live updates. – Real-time advertising. – Twitter and Hashcaster analytics. – 1 year of hosting of your Hashcaster site Copyright Geoff Clendenning, 2012
  22. 22. Pricing Model• Three components to the pricing model: 1. Service fee based on the duration the Hashcaster platform is actively curating your hash tag. 2. Access fee for implementation of real-time advertising. 3. Ad management fee based on a percentage of the ad revenue sold by the event organizer on the site. Copyright Geoff Clendenning, 2012
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