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This is a presentation I put together for faculty and community members at College of the Redwoods.

This is a presentation I put together for faculty and community members at College of the Redwoods.

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Open textbooks-presentation Open textbooks-presentation Presentation Transcript

  • Open Textbooks, Open Doors
    www.studentpirgs.org/open-textbooks
    Geoff Cain
    College of the Redwoods
  • Background
    Godin, Seth. (2010) “The Coming Melt-Down in Higher Education (as seen by a marketer)
    http://sethgodin.typepad.com/
  • Textbook Costs
    Prices rising
    2x
    the rate of
    inflation
  • Textbook Costs
    Students spend between
    $750 - $900
    per year on
    textbooks
  • The Problem
    Part 1:
    Flawed market structure gives publishers too much power
    Producer
    Consumer
  • The Problem
    Part 1:
    Flawed market structure gives publishers too much power
    Publisher
    Student
    Professor
  • The Problem
    Publisher
    Each textbook is bought and sold several times, but the publisher only profits on the first sale
    Bookstore
    used books
    Students
    Part 2:
    Self-destructive business model drives unstable model
  • The Problem
    only
    $238.95
    High
    Prices
  • The Problem
    $81.78
    used 5th edition
    new 6th
    $213.95
    New Editions
  • The Problem
    Biology, 8e
    with CengageNOW, Personal Tutor with SMARTHINKING, InfoTrac 2-Semester Printed Access Card
    $213.95
    Costly Bundles
  • The Solution
    The solution must:
    Make the market more student-centric, without undermining faculty
    Rework publishers’ business model to be more efficient and sustainable
  • Open Textbooks
    Redefine the model and the “text.”
  • Open Textbooks
    What makes a textbook open?
  • What is “Open”?
    An “Open Text” is free of copyright constraints.
    Public Domain
    Creative Commmons
    Attribution (by)
    Share Alike (sa)
    Non-Commercial (nc)
    No Derivative Works (nd)
    http://creativecommons.org
  • Open Textbooks
    Open licenses legally grant the right to:
    Make copies and change formats
    Distribute copies
    Create customized versions
  • Open Textbooks
    A good way to think about open licenses:© Some Rights Reserved (vs. All Rights Reserved)
  • Open Textbooks
    Content is like traditional textbooks:
    Table of contents, chapters, index
    Written by expert author
    Edited and reviewed
  • Open Textbooks
    Formats go beyond traditional textbooks:
    Accessible free online by the public
    Downloadable, typically as a PDF
    Available in print
  • Inside an Open Textbook
  • Inside an Open Textbook
    Collaborative Statistics
    By Barbara Illowsky and Susan Dean
    cnx.org/content/col10522
  • Download PDF or print
    Read online version
    Purchase printed copy
    Inside an Open Textbook
  • Purchasing a hard copy through print on demand publisher QOOP
    Inside an Open Textbook
  • Key term links to definition
    Click here to print out
    Navigate table of contents
    Inside an Open Textbook
  • Open Textbooks
    Benefits for students:
    Students choose their preferred format (print, PDF, online, etc.)
    Online access is free, other formats are optional and fairly priced
  • Open Textbooks
    Benefits for instructors:
    All students have access to the text
    New editions are optional
    Ability to customize
    Corrections are immediate
  • Open Textbooks
    Benefits for Colleges
    Greater access to education for more students
    Save money
    Textbooks customized to a specific population
  • Open Textbooks
    Publisher
    Flawed Market
    Open Textbooks
    Publisher
    Student
    Professor
    Student
    Professor
  • The Solution
    The solution must:
    Make the market more student-centric, without undermining faculty
    Rework publishers’ business model to be more efficient and sustainable
  • Open Textbook Models
  • Open Textbook Models
    Individual authors
    Personal motivations
    Sabbatical time/grant funding
    Count open textbooks toward tenure?
  • Open Textbook Models
    Institutional projects
    A consortium of 80+ community colleges is pooling resources to write and review texts
    Rice University founded CNX.org, a platform that hosts numerous open textbooks
    Hewlett & Maxfield Foundations funded the creation of a new open textbook
  • Open Textbook Models
    Government funding
    A new bill introduced by Sen. Durbin (D-IL) would create a federal grant program to create open textbooks through the NSF
    The WA community college system received state funding to create open curriculum & texts for the 80 highest enrollment courses.
  • Open Textbook Models
    Commercial Publishers
    Flat World Knowledge
    • first open textbook publisher
    • 11 books in spring 2009
    • used at over 400 schools.
  • Open Textbook Models
    The FWK business model:
    Develop textbooks traditionally (peer review, editors, author royalties etc.)
    Give instructors the option to customize
    Offer textbooks free online to all students
    Make money by selling print copies, study guides, etc. that are attractive to students
  • Open Textbook Models
    The Long Tail
    The same area
  • Open Textbook Models
    Principles of Microeconomics
    By Libby Rittenberg and Timothy Tregarthen
    Adoptions at:
    Calstate-LA, Penn State, University of Illinois, University of Massachusetts, University of Texas at Arlington...
    flatworldknowledge.com
    Online: FREE
    PDF: $19.95
    Print: $29.95
  • Open Textbook Models
    Benefits of this publishing model:
    Used books aren’t a big threat, since new books are affordable
    Digital and print-on-demand distribution is far more efficient
    No need for excessive restrictions to prevent piracy - the book is already available for free!
  • Open Textbook Models
    Publisher
    Publisher
    The normal supply chain restored and publishers gain the opportunity to sell directly to students
    Each textbook is bought and sold several times, but the publisher only profits on the first sale
    Bookstore
    Bookstore
    used books
    Students
    Students
    Flawed Model
    Open Textbooks
  • The solution must:
    Make the market more student-centric, without undermining faculty
    Rework publishers’ business model to be more efficient and sustainable
    The Solution
  • What You Can Do
  • What You Can Do
    Instructors can seek & consider open textbooks, and use other cost reducing practices.
  • What You Can Do
    Students can speak to their professors and encourage them to consider open textbooks.
  • What You Can Do
    Colleges can offer support to faculty interested in adopting or writing open textbooks.
  • What You Can Do
    Authors can show preference for publishers using alternative models, like open textbooks.
    Or at least, aggressively negotiate electronic rights.
  • Resources
    Open Textbook Catalog:
    studentpirgs.org/open-textbooks
    Some Specific ExamplesA High School Biology Textbook
    Textbooks for the California Learning Resource Network – These textbooks have already undergone peer-review.
    Open Textbook CollectionsCommunity College Open Textbook Collaborative - This should be our first stop. I liked the amount of finished work represented by this project and the fact that they have English textbooks.
    OER Commons - There are a lot of textbooks here that will be of interest to us. Under recommended resources click on "textbooks."
    Connexions - This is a site that features reusable modules and learning objects as well as some texts.
    Project Sites for OER and Open TextbooksSophia Open Content Initiative - This is from De Anza and a good example of a grant-driven project in California.
    Community College Consortium for Open Educational Resources - This project site has a lot of useful links.
    Open Education Resources Center for California - This is a good site for more information and resources in California.
  • Open Textbooks, Open Doors
    Adapted from a presentation by The Student PIRGs
    Illustrations from www.studentpirgs.org and http://commons.wikimedia.org unless otherwise noted.
    www.studentpirgs.org/open-textbooks