Open Textbooks, Open Doors www.studentpirgs.org/open-textbooks Geoff Cain College of the Redwoods
Background Godin, Seth. (2010) “The Coming Melt-Down in Higher Education (as seen by a marketer) http://sethgodin.typepad.com/
Textbook Costs Prices rising 2x the rate of inflation
Textbook Costs Students spend between $750 - $900 per year on textbooks
The Problem Part 1: Flawed market structure gives publishers too much power Producer Consumer
The Problem Part 1: Flawed market structure gives publishers too much power Publisher Student Professor
The Problem Publisher Each textbook is bought and sold several times, but the publisher only profits on the first sale Bookstore used books Students Part 2: Self-destructive business model drives unstable model
What is “Open”? An “Open Text” is free of copyright constraints. Public Domain Creative Commmons Attribution (by) Share Alike (sa) Non-Commercial (nc) No Derivative Works (nd) http://creativecommons.org
Open Textbooks Open licenses legally grant the right to: Make copies and change formats Distribute copies Create customized versions
Open Textbook Models Individual authors Personal motivations Sabbatical time/grant funding Count open textbooks toward tenure?
Open Textbook Models Institutional projects A consortium of 80+ community colleges is pooling resources to write and review texts Rice University founded CNX.org, a platform that hosts numerous open textbooks Hewlett & Maxfield Foundations funded the creation of a new open textbook
Open Textbook Models Government funding A new bill introduced by Sen. Durbin (D-IL) would create a federal grant program to create open textbooks through the NSF The WA community college system received state funding to create open curriculum & texts for the 80 highest enrollment courses.
Open Textbook Models Commercial Publishers Flat World Knowledge
Open Textbook Models The FWK business model: Develop textbooks traditionally (peer review, editors, author royalties etc.) Give instructors the option to customize Offer textbooks free online to all students Make money by selling print copies, study guides, etc. that are attractive to students
Open Textbook Models The Long Tail The same area
Open Textbook Models Principles of Microeconomics By Libby Rittenberg and Timothy Tregarthen Adoptions at: Calstate-LA, Penn State, University of Illinois, University of Massachusetts, University of Texas at Arlington... flatworldknowledge.com Online: FREE PDF: $19.95 Print: $29.95
Open Textbook Models Benefits of this publishing model: Used books aren’t a big threat, since new books are affordable Digital and print-on-demand distribution is far more efficient No need for excessive restrictions to prevent piracy - the book is already available for free!
Open Textbook Models Publisher Publisher The normal supply chain restored and publishers gain the opportunity to sell directly to students Each textbook is bought and sold several times, but the publisher only profits on the first sale Bookstore Bookstore used books Students Students Flawed Model Open Textbooks
The solution must: Make the market more student-centric, without undermining faculty Rework publishers’ business model to be more efficient and sustainable The Solution
What You Can Do Instructors can seek & consider open textbooks, and use other cost reducing practices.
What You Can Do Students can speak to their professors and encourage them to consider open textbooks.
What You Can Do Colleges can offer support to faculty interested in adopting or writing open textbooks.
What You Can Do Authors can show preference for publishers using alternative models, like open textbooks. Or at least, aggressively negotiate electronic rights.
Resources Open Textbook Catalog: studentpirgs.org/open-textbooks Some Specific ExamplesA High School Biology Textbook Textbooks for the California Learning Resource Network – These textbooks have already undergone peer-review. Open Textbook CollectionsCommunity College Open Textbook Collaborative - This should be our first stop. I liked the amount of finished work represented by this project and the fact that they have English textbooks. OER Commons - There are a lot of textbooks here that will be of interest to us. Under recommended resources click on "textbooks." Connexions - This is a site that features reusable modules and learning objects as well as some texts. Project Sites for OER and Open TextbooksSophia Open Content Initiative - This is from De Anza and a good example of a grant-driven project in California. Community College Consortium for Open Educational Resources - This project site has a lot of useful links. Open Education Resources Center for California - This is a good site for more information and resources in California.
Open Textbooks, Open Doors Adapted from a presentation by The Student PIRGs Illustrations from www.studentpirgs.org and http://commons.wikimedia.org unless otherwise noted. www.studentpirgs.org/open-textbooks