Visual Interactivity
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Visual Interactivity

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Wide ranging talk on visually interactive things for mobile given at Over The Air 2009. The related video clips are linked from: ...

Wide ranging talk on visually interactive things for mobile given at Over The Air 2009. The related video clips are linked from:

http://blog.geoffballinger.co.uk/2009/09/visual-interactivity-at-over-air-2009.html

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Visual Interactivity Presentation Transcript

  • 1. Mobile
    … or mobile interactive services for normal people
    Geoff Ballinger
    http://www.mobileacuity.com
    http://blog.geoffballinger.co.uk
  • 2. Overview
    what is the problem?
    some real world motivation
    some fun examples
    where does AR fit in?
    visual search ...
    how do developers engage?
  • 3. Survey …
    how many people here:
    use a mobile phone for voice calls?
    have sent a message from their phone?
    have a camera on their phone?
    have used the camera on their phone?
    have visited a website from their phone?
    have downloaded an app or a game?
    what do you think the answers would be for the typical “normob” on the street?
    x
    x
    x
    x
    x
    x
    x
  • 4. Brand Marketing
    mobile becoming a serious option
    often combined with traditional media
    needs to be inclusive
    mustn’t be off-putting
    actually all of this can be said in general about good mobile services …
    x
  • 5. The Camera
    … has now arrived:
  • 6. Some dull stats
    in 2008, 166.6m handsets (Western Europe) are registered as MMS-enabled. That is a 95% penetration!
    over 90% of all handsets currently being sold have a cameraphone.
    in the 11-19 demographic 53% regularly use picture messaging, with 85% having used it at least once.*
    in the 16-34 demographic 78% have used picture messaging with 48% using it regularly.
    * Source TGI Youth Q2 2008
    x
    x
    x
    x
  • 7. 2D bar codes
    Patent No. 6,999,573 31st Jan 2006
    x
    x
  • 8. Recognition
    the simplest form of interactivity
    replaces SMS and keywords etc.
    but have to ask why bother …
    … large number of media which can’t necessarily be adapted?
    x
    x
    x
    x
    x
  • 9. Who’s who
    PixTo
  • 10. Image Zoning
    activation of Vodafone’s Champions League sponsorship
    take penalties by taking a picture of where you want to aim the ball
    send in by MMS to see whether you score or not
    true user interaction
  • 11. Aim with your camera phone
    See the outcome in your web browser
    x
  • 12. Colour
    Nike PhotoiD by AKQA is a great example
  • 13. Videos
    Shoot and Score
    Darts
    Nike PhotoID
  • 14. Blue-screen
    run as part of the Vodafone Live! Music Awards
    think blackpool beach – users stick their heads through the display
    picture sent in by MMS, heads cut out, and incorporated into a music video
  • 15. Snap your mates on a camera phone
    See them in a personalised video
    x
  • 16. Facefinder
    think bluescreen without the screen
    automatic detection and extraction of the faces in any image
    much more suitable for viral apps
    currently all face-likefeatures:
    in future will distinguishbetween these and real faces
    x
  • 17. Videos
    You Rockstar!
    Facefinder
  • 18. AR
    What actually is Augmented Reality?
    Extra digital information overlaid on the real world.
    AR Toolkit – 3D shapes triggered by 2D codes in the environment.
    Recently GPS and compass based apps such as , Wikitude, and Bionic Eye.
  • 19. AR Mobile Gaming
    Also “magic monstervision” game mentioned by Paul Coulton earlier!
  • 20. Layar
  • 21. Visual AR
    Specific and accurate placement of digital info into the video stream.
  • 22. Videos
    Arf video
    snap2Win Live
  • 23. Visual Search
    General Visual Search?
    Recognise “all” images?
    Make the world clickable?
    Science Fiction?
    Product Search is happening now!
  • 24. Product Search
    Snaptell Explorer for Amazon
    Barnes and Noble store app
    Mobile Acuity Visual Shopper
  • 25. Visual Shopper
  • 26. Web Services
    How does the developer get involved with this?
    Some related code out there – Haar classifiers and AR Toolkit etc
    Web service API prototypes from Kooaba and Mobile Acuity.
    Build into your apps.
  • 27. Summary