Visual Interactivity
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Visual Interactivity

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Wide ranging talk on visually interactive things for mobile given at Over The Air 2009. The related video clips are linked......

Wide ranging talk on visually interactive things for mobile given at Over The Air 2009. The related video clips are linked from:

http://blog.geoffballinger.co.uk/2009/09/visual-interactivity-at-over-air-2009.html

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Transcript

  • 1. Mobile
    … or mobile interactive services for normal people
    Geoff Ballinger
    http://www.mobileacuity.com
    http://blog.geoffballinger.co.uk
  • 2. Overview
    what is the problem?
    some real world motivation
    some fun examples
    where does AR fit in?
    visual search ...
    how do developers engage?
  • 3. Survey …
    how many people here:
    use a mobile phone for voice calls?
    have sent a message from their phone?
    have a camera on their phone?
    have used the camera on their phone?
    have visited a website from their phone?
    have downloaded an app or a game?
    what do you think the answers would be for the typical “normob” on the street?
    x
    x
    x
    x
    x
    x
    x
  • 4. Brand Marketing
    mobile becoming a serious option
    often combined with traditional media
    needs to be inclusive
    mustn’t be off-putting
    actually all of this can be said in general about good mobile services …
    x
  • 5. The Camera
    … has now arrived:
  • 6. Some dull stats
    in 2008, 166.6m handsets (Western Europe) are registered as MMS-enabled. That is a 95% penetration!
    over 90% of all handsets currently being sold have a cameraphone.
    in the 11-19 demographic 53% regularly use picture messaging, with 85% having used it at least once.*
    in the 16-34 demographic 78% have used picture messaging with 48% using it regularly.
    * Source TGI Youth Q2 2008
    x
    x
    x
    x
  • 7. 2D bar codes
    Patent No. 6,999,573 31st Jan 2006
    x
    x
  • 8. Recognition
    the simplest form of interactivity
    replaces SMS and keywords etc.
    but have to ask why bother …
    … large number of media which can’t necessarily be adapted?
    x
    x
    x
    x
    x
  • 9. Who’s who
    PixTo
  • 10. Image Zoning
    activation of Vodafone’s Champions League sponsorship
    take penalties by taking a picture of where you want to aim the ball
    send in by MMS to see whether you score or not
    true user interaction
  • 11. Aim with your camera phone
    See the outcome in your web browser
    x
  • 12. Colour
    Nike PhotoiD by AKQA is a great example
  • 13. Videos
    Shoot and Score
    Darts
    Nike PhotoID
  • 14. Blue-screen
    run as part of the Vodafone Live! Music Awards
    think blackpool beach – users stick their heads through the display
    picture sent in by MMS, heads cut out, and incorporated into a music video
  • 15. Snap your mates on a camera phone
    See them in a personalised video
    x
  • 16. Facefinder
    think bluescreen without the screen
    automatic detection and extraction of the faces in any image
    much more suitable for viral apps
    currently all face-likefeatures:
    in future will distinguishbetween these and real faces
    x
  • 17. Videos
    You Rockstar!
    Facefinder
  • 18. AR
    What actually is Augmented Reality?
    Extra digital information overlaid on the real world.
    AR Toolkit – 3D shapes triggered by 2D codes in the environment.
    Recently GPS and compass based apps such as , Wikitude, and Bionic Eye.
  • 19. AR Mobile Gaming
    Also “magic monstervision” game mentioned by Paul Coulton earlier!
  • 20. Layar
  • 21. Visual AR
    Specific and accurate placement of digital info into the video stream.
  • 22. Videos
    Arf video
    snap2Win Live
  • 23. Visual Search
    General Visual Search?
    Recognise “all” images?
    Make the world clickable?
    Science Fiction?
    Product Search is happening now!
  • 24. Product Search
    Snaptell Explorer for Amazon
    Barnes and Noble store app
    Mobile Acuity Visual Shopper
  • 25. Visual Shopper
  • 26. Web Services
    How does the developer get involved with this?
    Some related code out there – Haar classifiers and AR Toolkit etc
    Web service API prototypes from Kooaba and Mobile Acuity.
    Build into your apps.
  • 27. Summary