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Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
Mobile as an Entrepreneurial Opportunity
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Mobile as an Entrepreneurial Opportunity

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Slides from Mobile Monday Edinburgh's joint event with the Edinburgh Entrepreneurship Club on Monday 20th January 2014. …

Slides from Mobile Monday Edinburgh's joint event with the Edinburgh Entrepreneurship Club on Monday 20th January 2014.

Joint effort between:

Geoff Ballinger, @geoffballinger
Ronnie Forbes, QikServe, @QikServe
Nadine Pierce, @chefrUK

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  • Absolutely 100% true – but also a real problem.Assumption is that if we have invested in some other digital channel then we can trivially have a matching mobile app or service.Also some assume that the same use cases are both relevant and practical
  • A classic example of simply rolling up a (bad) website into an app.Remember – points make pints!
  • Typical image of someone using their smartphoneContext of use: *mobile*, couch, desk – not about the device per see.g. coffee chain app – on mobile all about finding branch near me now and loyalty/coupons – at home more about aspiration/marketing or find a branch elsewheree.g. putting CC details into bus app while standing on the pavementLook at you phone – what does it mean to you?Personal and contextual bridge into the digital world in hand 24/7More sensitive to interruption and privacy etc than desktop
  • Mobile costs real money and can be complicated so can lead to bill shock when it goes wronge.g. crazy frog,e.g. roaming chargesIt is all about confidence – it is a very personal device!
  • Discovery – especially apps due to involved install processWhy is the app on the device?Why does the user start the app if it is there?
  • Fragmentation ofPhysical size vs resolution = densityCompute powerSensors and other capabilitiesOS and versionBugs!But these are technical issues …
  • Ronnie Forbes of QikServe
  • Transcript

    • 1. Mobile as an Entrepreneurial Opportunity Geoff Ballinger, Games Analytics Ronnie Forbes, QikServe Nadine Pierce, Chefr
    • 2. Is our glass half empty? (http://www.flickr.com/photos/wxmom/2247068741/)
    • 3. “Mobile has moved on to be perhaps not quite business as usual but nothing deeply remarkable” (respected industry commentator)
    • 4. (https://itunes.apple.com/gb/app/screammore/id703178156)
    • 5. This is MY phone (http://www.flickr.com/photos/32323502@N00/9616398832)
    • 6. Remember me? (http://www.flickr.com/photos/kenjonbro/5202455601)
    • 7. Why is the App there? “However, for this commercial, we also have a very compelling offer – a free trip, awarded each day, to someone who downloads the app” Vic Walia, senior director of brand marketing at Expedia “Most Shazam-enabled ads have an on-air prompt or call-to-action to let people know they can use Shazam to interact with the ad for more information or special offers” (http://news.shazam.com/images/shazam-on-air-prompt-215595)
    • 8. http://www.flickr.com/photos/adactio/6800973323
    • 9. … or is our glass half full? (http://www.flickr.com/photos/wxmom/2247068741/)
    • 10. Mobile vs Desktop
    • 11. Online / Offline Balance
    • 12. Connecting the Digital and Physical Worlds
    • 13. Location
    • 14. Mobiqa Overview
    • 15. The Idea
    • 16. What is QikServe?
    • 17. Restaurants, Bars, & Cafés Where is QikServe Used? Airport Hospitality Hotels Stadiums
    • 18. Thanks Ronnie Forbes ronnie@qikserve.com
    • 19. Nadine Pierce, Head Chefr nadine@chefr.com @chefruk
    • 20. Simply... • Indulge ... in exceptional food at fine dining restaurants • Download…the chef’s exclusive recipes • Recreate…in your own kitchen
    • 21. ‘itunes model’
    • 22. Benefits Chefs • They can ‘self publish’ • Marketing to new & existing customers • Increases Social Media profiles Consumers • Purchase individual recipes • Recreate an experience/special occasion at home • Show off a little to friends
    • 23. • Food Blogger • Mystery Diner • Forager • Home Cook • Recipe Collector • Food Writer for others • Digital Marketeer Eating Edinburgh The foodie adventures of a gluttonista
    • 24. The lightbulb moment …
    • 25. Neat idea – but what now? Enter stage Left Enter Stage Right
    • 26. & before I knew it……. eep, I don’t have time for all this, now what……?
    • 27. The Future…… A global ‘Facebook’ for ‘foodies’
    • 28. Nadine Pierce, Head Chefr www.chefr.com @chefruk
    • 29. Ronnie Forbes ronnie@qikserve.com Geoff Ballinger @geoffballinger Nadine Pierce, Head Chefr www.chefr.com @chefruk questions or comments? … and remember to sign up to the eClub and MoMoEdi lists!

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