ZipList - SEO for Recipes and Food Blogs

SEO for Recipes & Food Blogs Geoﬀ Allen, ZipList July 24, 2011

SEO for Food Blogs: Overview•  Content is King, but Structure is Queen•  Let Search Engines Know You Have Recipes on Your Site•  Get to Know Rich Snippets & hRecipe•  Importantly, Make Your Food Blog More Findable

Above All Else, Be Consistent•  Recipe Title, Title Tags & URL Should Match•  Always Use the Labels Ingredients & Instructions –  This helps if you are not using hRecipe or other Rich Snippet formats•  Keep Heading Styles Consistent (e.g., <H2>, <H3>) Source: Two Peas and Their Pod

Use HTML List Elements for Ingredients/Instructions•  Use Bulleted Lists for Ingredients –  Unordered Lists <UL>•  Use Numbered Lists for Instructions –  Numbered Lists <OL>•  Free Form Text Makes it More Diﬃcult for Search Engines to Diﬀerentiate Recipe Content –  Don t Use <BR> and <P> in Lists•  You still have control of styling –  You can still use HTML lists without Source: Hoosier Homemade showing bullets or numbers

Give Special Treatment to Special Sauces•  Ingredients for Sub-Recipes Need Special Sub-Heads –  Glazes, Sauces, Frosting, Marinades –  Example, For the Glaze: –  Use a diﬀerent style from your other headings, decide on your text and be consistent about it•  Do Not Include the Sub-Heads Within HTML List Elements –  Example, <OL>, <UL> Source: Steamy Kitchen, Mother s Famous Chinese Egg Rolls Recipe

Don’t Forget a Meta Description•  Always Include the Name of Your Recipe•  Stick to 150 Words (First 30 are Key)•  Recipe Searchers See This First Before They Click, So Make This Count –  A good meta description can increase your click-through rate

Optimize Your Recipe Photos•  Make the First Photo That of the Finished Recipe•  Your Post Title & Photo Name Should Match•  Describe Photos Beyond the First Photo in Your Post•  Put Dashes Between Each Word When You Save a Photo•  Beware of “hidden markup” –  Photos included within an hRecipe should not be hidden via CSS as Google may ignore it –  E.g. don’t use (display:none;) Source: $5 Dinners, Spanish Stew – Vintage Recipe

Converting Your Recipes to hRecipe•  The hRecipe Microformat Tells Google This is a Recipe•  hRecipe Makes Your Recipes More Relevant to Google –  Helps on search results, the search result description and further recipe ltering•  Free hRecipe WordPress Plugins –  ZipList Recipe Plugin –  EasyRecipe –  RecipeSEO Confidential & Proprietary, Copyright ZipList, Inc. 2011

Create an XML Sitemap (Automatically)•  Sitemaps help search engines: –  Understand your site structure and locate content accurately –  Know when content is changed (which not only increases freshness but improves your search results)•  WordPress plugins are available –  Example: Google XML Sitemaps –  http://bit.ly/Pl74T

Contact Me•  Facebook: www.facebook.com/ziplist•  Twitter: www.twitter.com/ziplist•  Email: geoﬀ.allen@ziplist.com•  Free E-Book: 26 SEO Tips for Food Bloggers –  http://bit.ly/foodblogseo•  ZipList Recipe Plugin –  http://wordpress.org/extend/plugins/ziplist-recipe-plugin/ –  Questions on the ZipList Recipe Plugin? Email: plugins@ziplist.com.

http://www.conseilsmarketing.fr	122
http://www.conseilsmarketing.com	16
http://twitter.com	2

ZipList - SEO for Recipes and Food Blogs

by geoffallen

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 140

Statistics

ZipList - SEO for Recipes and Food Blogs Presentation Transcript