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SEO for Recipes & Food Blogs       Geoff Allen, ZipList          July 24, 2011
SEO for Food Blogs: Overview•  Content is King, but Structure is   Queen•  Let Search Engines Know You   Have Recipes on Y...
Above All Else, Be Consistent•  Recipe Title, Title Tags & URL   Should Match•  Always Use the Labels    Ingredients & Ins...
Use HTML List Elements for Ingredients/Instructions•  Use Bulleted Lists for    Ingredients    –  Unordered Lists <UL>•  U...
Give Special Treatment to Special Sauces•  Ingredients for Sub-Recipes Need   Special Sub-Heads   –  Glazes, Sauces, Frost...
Don’t Forget a Meta Description•  Always Include the Name of   Your Recipe•  Stick to 150 Words (First 30 are   Key)•  Rec...
Optimize Your Recipe Photos•  Make the First Photo That of the   Finished Recipe•  Your Post Title & Photo Name   Should M...
Converting Your Recipes to hRecipe•  The hRecipe Microformat Tells   Google This is a Recipe•  hRecipe Makes Your Recipes ...
Create an XML Sitemap (Automatically)•  Sitemaps help search engines:    –  Understand your site structure and locate     ...
Contact Me•  Facebook: www.facebook.com/ziplist•  Twitter: www.twitter.com/ziplist•  Email: geoff.allen@ziplist.com•  Free ...
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ZipList - SEO for Recipes and Food Blogs

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An overview of SEO best practices for formatting recipes to increase search result rankings for Google, Bing, Yahoo and other search engines. Includes an overview of the benefits of using hRecipe or other Google Rich Snippet formats, as well as practical tips even if you are not using a structured format. Includes information on free WordPress plugins.

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Transcript of "ZipList - SEO for Recipes and Food Blogs"

  1. 1. SEO for Recipes & Food Blogs Geoff Allen, ZipList July 24, 2011
  2. 2. SEO for Food Blogs: Overview•  Content is King, but Structure is Queen•  Let Search Engines Know You Have Recipes on Your Site•  Get to Know Rich Snippets & hRecipe•  Importantly, Make Your Food Blog More Findable
  3. 3. Above All Else, Be Consistent•  Recipe Title, Title Tags & URL Should Match•  Always Use the Labels Ingredients & Instructions –  This helps if you are not using hRecipe or other Rich Snippet formats•  Keep Heading Styles Consistent (e.g., <H2>, <H3>) Source: Two Peas and Their Pod
  4. 4. Use HTML List Elements for Ingredients/Instructions•  Use Bulleted Lists for Ingredients –  Unordered Lists <UL>•  Use Numbered Lists for Instructions –  Numbered Lists <OL>•  Free Form Text Makes it More Difficult for Search Engines to Differentiate Recipe Content –  Don t Use <BR> and <P> in Lists•  You still have control of styling –  You can still use HTML lists without Source: Hoosier Homemade showing bullets or numbers
  5. 5. Give Special Treatment to Special Sauces•  Ingredients for Sub-Recipes Need Special Sub-Heads –  Glazes, Sauces, Frosting, Marinades –  Example, For the Glaze: –  Use a different style from your other headings, decide on your text and be consistent about it•  Do Not Include the Sub-Heads Within HTML List Elements –  Example, <OL>, <UL> Source: Steamy Kitchen, Mother s Famous Chinese Egg Rolls Recipe
  6. 6. Don’t Forget a Meta Description•  Always Include the Name of Your Recipe•  Stick to 150 Words (First 30 are Key)•  Recipe Searchers See This First Before They Click, So Make This Count –  A good meta description can increase your click-through rate
  7. 7. Optimize Your Recipe Photos•  Make the First Photo That of the Finished Recipe•  Your Post Title & Photo Name Should Match•  Describe Photos Beyond the First Photo in Your Post•  Put Dashes Between Each Word When You Save a Photo•  Beware of “hidden markup” –  Photos included within an hRecipe should not be hidden via CSS as Google may ignore it –  E.g. don’t use (display:none;) Source: $5 Dinners, Spanish Stew – Vintage Recipe
  8. 8. Converting Your Recipes to hRecipe•  The hRecipe Microformat Tells Google This is a Recipe•  hRecipe Makes Your Recipes More Relevant to Google –  Helps on search results, the search result description and further recipe ltering•  Free hRecipe WordPress Plugins –  ZipList Recipe Plugin –  EasyRecipe –  RecipeSEO Confidential & Proprietary, Copyright ZipList, Inc. 2011
  9. 9. Create an XML Sitemap (Automatically)•  Sitemaps help search engines: –  Understand your site structure and locate content accurately –  Know when content is changed (which not only increases freshness but improves your search results)•  WordPress plugins are available –  Example: Google XML Sitemaps –  http://bit.ly/Pl74T
  10. 10. Contact Me•  Facebook: www.facebook.com/ziplist•  Twitter: www.twitter.com/ziplist•  Email: geoff.allen@ziplist.com•  Free E-Book: 26 SEO Tips for Food Bloggers –  http://bit.ly/foodblogseo•  ZipList Recipe Plugin –  http://wordpress.org/extend/plugins/ziplist-recipe-plugin/ –  Questions on the ZipList Recipe Plugin? Email: plugins@ziplist.com.
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