ZipList - SEO for Food Bloggers - IFBC 2011

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Improve the SEO value of your recipes by learning how major search engines find, recognize and return results. Learn about the new hRecipe format …

Improve the SEO value of your recipes by learning how major search engines find, recognize and return results. Learn about the new hRecipe format

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  • 1. SEO for Food Blogs Geoff Allen, ZipList August 27, 2011
  • 2. SEO for Food Blogs: Overview•  Content is King, but Structure is Queen•  Let Search Engines Know You Have Recipes on Your Site•  Get to Know Rich Snippets & hRecipe•  Importantly, Make Your Food Blog More Findable
  • 3. Above All Else, Be Consistent•  Recipe Title, Title Tags & URL Should Match•  Always Use the Labels Ingredients & Instructions•  Keep Heading Styles Consistent (e.g., <H2>, <H3>) Source: Two Peas and Their Pod
  • 4. Tell Search Engines You Have Lists•  Use Bulleted Lists for Ingredients –  Unordered Lists <UL>•  Use Numbered Lists for Instructions –  Numbered Lists <OL>•  Free Form Text Prevents Search Engines from Differentiating Recipe Content –  Don t Use <BR> and <P> in Lists Source: Hoosier Homemade
  • 5. Give Special Treatment to Special Sauces•  Ingredients for Sub-Recipes Need Special Sub-Heads –  Glazes, Sauces, Frosting, Marinades –  Example, For the Glaze:•  Do Not Include the Sub-Heads Within HTML List Elements –  Example, <OL>, <UL> Source: Steamy Kitchen, Mother s Famous Chinese Egg Rolls Recipe
  • 6. Don’t Forget a Meta Description•  Always Include the Name of Your Recipe•  Stick to 150 Words (First 30 are Key)•  Recipe Searchers See This First Before They Click, So Make This Count –  A good meta description can increase your click-through rate
  • 7. Optimize Your Recipe Photos•  Make the First Photo That of the Finished Recipe•  Your Post Title & Photo Name Should Match•  Describe Photos Beyond the First Photo in Your Post•  Put Dashes Between Each Word When You Save a Photo Source: $5 Dinners, Spanish Stew – Vintage Recipe
  • 8. Converting Your Recipes to hRecipe•  The hRecipe Microformat Tells Google This is a Recipe –  e.g. <li class=“ingredient”>2 eggs</li>•  hRecipe Makes Your Recipes More Relevant to Google•  Free WordPress Plugins –  ZipList Recipe Plugin –  RecipeSEO –  EasyRecipe
  • 9. Contact Me•  Facebook: www.facebook.com/ziplist•  Twitter: www.twitter.com/ziplist•  Email: geoff.allen@ziplist.com•  Free E-Book: 26 SEO Tips for Food Bloggers –  http://bit.ly/foodblogseo•  ZipList Recipe Plugin –  http://wordpress.org/extend/plugins/ziplist-recipe-plugin/