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SEO for Food Blogs  Geoff Allen, ZipList   August 27, 2011
SEO for Food Blogs: Overview•  Content is King, but Structure is   Queen•  Let Search Engines Know You   Have Recipes on Y...
Above All Else, Be Consistent•  Recipe Title, Title Tags & URL   Should Match•  Always Use the Labels    Ingredients & Ins...
Tell Search Engines You Have Lists•  Use Bulleted Lists for    Ingredients    –  Unordered Lists <UL>•  Use Numbered Lists...
Give Special Treatment to Special Sauces•  Ingredients for Sub-Recipes Need   Special Sub-Heads   –  Glazes, Sauces, Frost...
Don’t Forget a Meta Description•  Always Include the Name of Your   Recipe•  Stick to 150 Words (First 30 are   Key)•  Rec...
Optimize Your Recipe Photos•  Make the First Photo That of the   Finished Recipe•  Your Post Title & Photo Name   Should M...
Converting Your Recipes to hRecipe•  The hRecipe Microformat Tells   Google This is a Recipe   –  e.g. <li class=“ingredie...
Contact Me•  Facebook: www.facebook.com/ziplist•  Twitter: www.twitter.com/ziplist•  Email: geoff.allen@ziplist.com•  Free ...
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ZipList - SEO for Food Bloggers - IFBC 2011

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Improve the SEO value of your recipes by learning how major search engines find, recognize and return results. Learn about the new hRecipe format

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Transcript of "ZipList - SEO for Food Bloggers - IFBC 2011"

  1. 1. SEO for Food Blogs Geoff Allen, ZipList August 27, 2011
  2. 2. SEO for Food Blogs: Overview•  Content is King, but Structure is Queen•  Let Search Engines Know You Have Recipes on Your Site•  Get to Know Rich Snippets & hRecipe•  Importantly, Make Your Food Blog More Findable
  3. 3. Above All Else, Be Consistent•  Recipe Title, Title Tags & URL Should Match•  Always Use the Labels Ingredients & Instructions•  Keep Heading Styles Consistent (e.g., <H2>, <H3>) Source: Two Peas and Their Pod
  4. 4. Tell Search Engines You Have Lists•  Use Bulleted Lists for Ingredients –  Unordered Lists <UL>•  Use Numbered Lists for Instructions –  Numbered Lists <OL>•  Free Form Text Prevents Search Engines from Differentiating Recipe Content –  Don t Use <BR> and <P> in Lists Source: Hoosier Homemade
  5. 5. Give Special Treatment to Special Sauces•  Ingredients for Sub-Recipes Need Special Sub-Heads –  Glazes, Sauces, Frosting, Marinades –  Example, For the Glaze:•  Do Not Include the Sub-Heads Within HTML List Elements –  Example, <OL>, <UL> Source: Steamy Kitchen, Mother s Famous Chinese Egg Rolls Recipe
  6. 6. Don’t Forget a Meta Description•  Always Include the Name of Your Recipe•  Stick to 150 Words (First 30 are Key)•  Recipe Searchers See This First Before They Click, So Make This Count –  A good meta description can increase your click-through rate
  7. 7. Optimize Your Recipe Photos•  Make the First Photo That of the Finished Recipe•  Your Post Title & Photo Name Should Match•  Describe Photos Beyond the First Photo in Your Post•  Put Dashes Between Each Word When You Save a Photo Source: $5 Dinners, Spanish Stew – Vintage Recipe
  8. 8. Converting Your Recipes to hRecipe•  The hRecipe Microformat Tells Google This is a Recipe –  e.g. <li class=“ingredient”>2 eggs</li>•  hRecipe Makes Your Recipes More Relevant to Google•  Free WordPress Plugins –  ZipList Recipe Plugin –  RecipeSEO –  EasyRecipe
  9. 9. Contact Me•  Facebook: www.facebook.com/ziplist•  Twitter: www.twitter.com/ziplist•  Email: geoff.allen@ziplist.com•  Free E-Book: 26 SEO Tips for Food Bloggers –  http://bit.ly/foodblogseo•  ZipList Recipe Plugin –  http://wordpress.org/extend/plugins/ziplist-recipe-plugin/
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