Real-time, location-based social media intelligence
Real-time, location-based
social media intelligence
May, 2014
See what...
The basics
3
Draw a lens around any location in the world
4
Discover geotagged content using multiple views
5
Analyze or export the archived data
Background & market
Geofeedia is the pioneer in location-based
social media intelligence
7
Hyper-local, real-time search capabilities
• Locati...
Our solution at a glance
8
Easy to use, point-and-click interface
Discover geotagged social media posts from within any de...
9
The volume of content is massive
Smartphone penetration in the U.S. is nearing 67%

Among social media users ages 18 and...
And users
are posting

on-the-go
10
Sources: comScore, PewResearch
U.S. smartphone penetration is
nearing 67%
60% or so of...
11
Compliment keyword-centric search tools and data
with geographical data to uncover the complete story.
A large majority...
12
A small sample of our customers
How we help brands
Brands leverage Geofeedia for…
14
Real-time consumer insights
Live event monitoring
Community engagement
Sentiment managem...
15
During live event activations,
Geofeedia is used for:
• Real-time, on-the-spot
engagement
• Driving traffic to brand
exp...
16
How are consumers interacting with your product
at a specific location?
17
Use Case: In-store Intelligence
See what customers are engaging with
Identify hyper-local trends
Identify seasonal tren...
18
A national natural foods grocery
chain is leveraging Geofeedia for
use within multiple stores
throughout the country to...
19
Stream real-time feedback from
multiple locations simultaneously
Capture content from within
locations, even when keywo...
Request a free demo
sales@geofeedia.com
geofeedia.com
geofeedia.com/demo
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Location-based social media monitoring overview

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Keyword-centric social media monitoring tools only tell part of the story. What if you could map a perimeter, anywhere in the world, and monitor social content regardless of hashtags and keywords?

Location-based social media monitoring lets brands engage key customers at exactly the right moment during events and sponsorship activations, within retail locations and more.

Geofeedia's powerful platform searches real-time, geotagged content from Facebook, Twitter, Instagram, YouTube, Flickr, Picasa and Viddy, filling in the gaps left by keyword and hashtag searches.

Published in: Social Media, Technology, Business
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Location-based social media monitoring overview

  1. 1. Real-time, location-based social media intelligence Real-time, location-based social media intelligence May, 2014 See what’s happening right now, anywhere in the world.
  2. 2. The basics
  3. 3. 3 Draw a lens around any location in the world
  4. 4. 4 Discover geotagged content using multiple views
  5. 5. 5 Analyze or export the archived data
  6. 6. Background & market
  7. 7. Geofeedia is the pioneer in location-based social media intelligence 7 Hyper-local, real-time search capabilities • Location-based, open source social media monitoring and mining, used to compliment traditional keyword-centric social tools. Patented technology • Our patented (8), cloud-based technology simplifies and focuses social media monitoring, analysis and engagement. Data archival and analysis • We host and archive monitored regions in our secure data warehouse. This data can be analyzed using our tool or exported for use in others.
  8. 8. Our solution at a glance 8 Easy to use, point-and-click interface Discover geotagged social media posts from within any defined location Monitor multiple locations in real time and archive data View content from multiple social platforms in one view Use custom filters to sort and organize data Analyze patterns and trends from archived data Facebook Twitter Instagram YouTube Flickr Picasa Viddy
  9. 9. 9 The volume of content is massive Smartphone penetration in the U.S. is nearing 67% Among social media users ages 18 and older, 30% say that at least one of their accounts is currently set up to include their location There are more than 500 million tweets per day An average of 55 million Instagram photos are posted each day There are currently 757 million daily active users on Facebook 1 million photos are shared on Flickr every day 1 billion YouTube users are uploading an average of 100 hours of video per day Sources: Twitter, Facebook, Instagram, Flickr, YouTube, PewResearch, comScore
  10. 10. And users are posting on-the-go 10 Sources: comScore, PewResearch U.S. smartphone penetration is nearing 67% 60% or so of social media time is spent on mobile devices
  11. 11. 11 Compliment keyword-centric search tools and data with geographical data to uncover the complete story. A large majority of content does not contain relevant keywords #
  12. 12. 12 A small sample of our customers
  13. 13. How we help brands
  14. 14. Brands leverage Geofeedia for… 14 Real-time consumer insights Live event monitoring Community engagement Sentiment management Crisis management Product research and testing Competitive intel
  15. 15. 15 During live event activations, Geofeedia is used for: • Real-time, on-the-spot engagement • Driving traffic to brand experiences • Understanding what consumers are talking about • Audience data capture and post- event analysis • Responding to service issues Use Case: Experiential Marketing and Sponsorship Activation
  16. 16. 16 How are consumers interacting with your product at a specific location?
  17. 17. 17 Use Case: In-store Intelligence See what customers are engaging with Identify hyper-local trends Identify seasonal trends Monitor special offers Identify regular shoppers and advocates Respond to service issues
  18. 18. 18 A national natural foods grocery chain is leveraging Geofeedia for use within multiple stores throughout the country to: • Monitor shopper trends • Engage influencers • Gain insights from within local competitors • Respond to service issues • Identify actionable themes, content, and socialgraphic patterns Use Case: In-store Intelligence
  19. 19. 19 Stream real-time feedback from multiple locations simultaneously Capture content from within locations, even when keywords aren't used Implications for: • Hotel chains • Restaurants • Retail stores • Airports and airlines • The list goes on… Use Case: Customer Service
  20. 20. Request a free demo sales@geofeedia.com geofeedia.com geofeedia.com/demo
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