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Business Intelligence and the LIC


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This presentation outlines MapInfo Location Intelligence Component (LIC), its relation to Business Intelligence. Will also bring 'LIC in action' and gives you a brief about its architecture.

This presentation outlines MapInfo Location Intelligence Component (LIC), its relation to Business Intelligence. Will also bring 'LIC in action' and gives you a brief about its architecture.

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  • 1. Business Intelligence and the LIC Ashish Singh, Engineering Manager
  • 2. Agenda • What is the LIC? • What is Business Intelligence? • The LIC in action • Brief intro to architecture
  • 3. What is the LIC? The LIC stands for: Location Intelligence Component The LIC is a product that is an add-on to a business intelligence system to provide users with the ability to visualize and query data with a geographical or spatial perspective Currently, Pitney Bowes MapInfo delivers these solutions on the MicroStrategy® and Business Objects® platforms for business intelligence Services engagements have also been delivered on the Cognos® platform
  • 4. What does the LIC do? Taking standard Grid reports And translating the information into maps within the Business Intelligence environment
  • 5. What does the LIC do? Select customers within 5 miles of a “path” Taking a map of customer locations And obtain the resulting grid
  • 6. All occurs within the Business Intelligence environment
  • 7. All occurs within the Business Intelligence environment In this case - Dashboards
  • 8. What is Business Intelligence? Business intelligence is the use of information that enables organizations to best decide, measure, manage and optimize performance to achieve efficiency and financial benefit. - Gartner, 2006 • Business Intelligence is pervasive within organizations • It is the accepted, IT standard for distributing reports and information • BI market…..approximately $50 billion per year with a growth rate in the low teens….In addition, surveys continually rank BI as a top priority in corporate IT budgets. Information week March 2007
  • 9. What is Business Intelligence? Competitive Information Knowledge advantage, Data profit • Cause and effect • Data Integration • Structured •Better • Reporting • Aggregation Decisions • Data Warehousing • Analysis •Accurate (Data Mining,OLAP) • Data Marts Management • Distribution based on the numbers. DW DM DM WWW.COM • Un-structured User experience
  • 10. Forms of BI -- How is it delivered? • Scorecards & Dashboards Highly visual, informative and summarized views of an organizations performance. May include „alerts‟ to highlight areas of concern. • Ad-Hoc-Reporting Query + Analysis (inc. OLAP) The ability to dynamically ask questions of an organizations data and interactively analyze and investigate the results. Designed for the analyst who requires more than standard reports. • Standard Reporting / Enterprise Reporting Deliver detailed operational information in a fixed format typically published to many users across an organization. Eg. Daily Sales Orders report ? • Predictive + Statistical Analysis Full investigative query against the data warehouse down to the transaction level, allowing power users and professional analysts to perform extensive predictive and statistical analyses • Alerts & Proactive Notification Information delivery to very large user populations both internal and external to the enterprise based on schedules, business exceptions or demand.
  • 11. Types of Business Intelligence Users BI is increasingly used at Senior Management and Board levels to assist translate strategy into operational and process improvements Executive Management Scorecards, trends, exceptions, strategy maps, What if analysis ? Operations Management Continual Dashboards, ad-hoc & guided process analysis, collaboration Front Line Employees Reports, actions, and tasks
  • 12. Example of Business Intelligence Output
  • 13. Example of Business Intelligence Output - workflow • Dashboard summarises performance, highlights concern areas • CLICK into Scorecard to track performance according to goals • CLICK into specific goal to see „trend‟ • CLICK into report to try to uncover the cause / see evidence and try to answer question…. • What to do next ?
  • 14. What was missing ? • LOCATION INFORMATION / LOCATION INTELLIGENCE • Most Organizations :- – Measure performance by geography • Sales performance, Cost Performance, People Performance, Customer breakdowns, – Market by geography • Target marketing, merchandising – Plan by geography • Telecom build out, store trade area analysis – Assign assets by geography • Assigning services management, law enforcement resources, engineering resources – Track resources by geography • Analyze customers and support needs by sales territories – Manage services by geography • Customer Services, financial services, management services
  • 15. What was missing ? Location Intelligence can and should be an integral part of the dashboard visualization solutions that are being delivered within an organization. But… it is more than simple Visualization
  • 16. Location Intelligence for better business understanding Location Competetive Information Knowledge Intelligence advantage, Data profit • Visualising • Cause and effect • Clearer • Data Integration Performance • Structured • Reporting understanding • Aggregation • Data Warehousing • Analysis •Better •Analysing (Data Mining,OLAP) Decisions • Data Marts based on • Distribution •Accurate Location Management •More •BI with effective FACTS Planning DW integrated with •Better Location resource Intelligence utilisation DM DM WWW.COM • Un-structured Enhanced Demo GIS User Graphics Enriched Improved Analysis Data Performance
  • 17. What was missing ? • Geographic Visualization – A map allows users to see spatial patterns, trends and view relative performance that are often impossible to see using only reports, charts and graphs. • Bi-Directional Interaction – The LIC allows higher level analysis by providing the ability to pass data from a report to a map and from the map to back to the report. • Spatial Filtering – Geographic filtering enables users to incorporate a spatial dimension to analyzing and modifying a report to show spatial relationships and clustering trends. • Enrich BI data – Demographic, location data can be used to enrich and add value to the core BI data in the Data Warehouse.
  • 18. How is this sold? • Currently sold directly through MapInfo • MapInfo has dedicated a business development sales overlay focused completely on selling the LIC • MapInfo Professional Services are required for installation, configuration and customization • Most accounts today require post installation support from MapInfo services and engineering
  • 19. Ensuring a successful deployment • Services require specific knowledge of the LIC, not MapXtreme or Envinsa • Services require knowledge of the BI environment – Use cases of BI users – Data Models specific to BI vendor – Report/dashboard creation – Hierarchy building
  • 20. Success to date? • Business is growing: 13 new customers over the past year • Total New revenue is approximately $2.3M (includes software, data and services) • Vertically, success is coming from the public sector and retail, with one Large customer in insurance • Geographically, most sales have come through the Americas, although 2 recent sales closed in EMEA and APAC has recently been enabled to deliver
  • 21. LIC Customers - Sold
  • 22. The Location Intelligence Component (LIC) What is the LIC? MapInfo Intelligence systems allow users environment so that Business adds access to mapping in the BI to view information on users can view information through a map. company performance
  • 23. The Location Intelligence Component (LIC) A drill-down capability is available that allows users to drill A toolbar is added so that users can interact with the map. down into the defined geographical hierarchy obtaining Standard features such as pan, zoom, layer control and more granular information. Drilling in the map produces a info tool are available. corresponding change in the report…the bi-directional querying capability.
  • 24. The Location Intelligence Component (LIC) A user can drill down to the record level and from there, use a Once the spatial querya results. MapInfo adds map and report variety of tools to filterisradial selection the a spatial filtering submitted, both Here‟s an example of reflect the change. ability.
  • 25. The Location Intelligence Component (LIC) With the combination of the filtering capabilities of the BI system and the MapInfo spatial queries, users have powerful tools for insight into their business. “Who are our customers within 1 mile of 34th Street in NYC that spent at least $3000 ?” Our Targeted List
  • 26. The Location Intelligence Component (LIC) The LIC is currently available for MicroStrategy as release 1.0 Business Objects as release 0.9 – (version 1.0 due out within 6 months) And as a service engagement for other vendors, most notably integrations with Cognos.
  • 27. The Location Intelligence Component (LIC) The LIC is delivered on CD and is ALWAYS sold with Quick Start Services 1 Year of Maintenance and Support Customization is available to enhance the capabilities within one‟s BI environment. Look what MapInfo did for Guy Carpenter… Here we see accumulated policy risk within 1,2,5 miles of selected “targets” from within Guy Carpenter‟s MicroStrategy environment.
  • 28. Architecture
  • 29. Concepts Map Content and Bind Layer Data from BI TAB file (Geometry only) Report Controlled by named layers in mapping Data from report engine put into a memory array (Utilizes custom Data Report Provider to perform Layer Data Binding) Additional Map Layers (Must have Base corresponding Map Named Resource file)
  • 30. Concepts (cont.) Internal Binding (lat/long values in report)
  • 31. External Binding (geography in external TAB file)
  • 32. Services Provided • ANT based install – No GUI installation currently – Manually configure .bat in user environment • Manual configuration – 2 XML files to configure for using the LIC – No GUI configuration tool • Data bindings/data models • Creation of Custom Geographical Layers • Creation of geographical hierarchies
  • 33. Thank You Ashish_singh@pb. com