Information services (Navigation, alerts, POI lookup)
LBS – advertising, commerce
SaaS – GIS in the Cloud
Real time data/analytics
3D maps, high quality imagery
Predictive modeling for geoactivity
Mobile resource management
LI focused Social networking
Personal security (tracking, locate kids, emergency assistance)
Open source mapping
User generated content
Vertical content networks
iPhone, Android, Blackberry apps
Hundreds of companies, thousands of applications
The Need for DaaS
The key value of Location Intelligence for business and government is making informed, accurate, and timely decisions based on Location.
This requires access to data and information about location that is fit for purpose, both in data quality, and data currency.
Location Intelligence is a fusion of both the data and the software used to analyse and visualize it. Having both available, on demand is critical to making the best decision.
The Need for DaaS
It has become clear that today’s mapping and GIS end users do not want to be concerned with the typical complexities about spatial information:
Getting the data off disk, or media
Converting it into a format they can access
Its projection schemes, its styles, its data model, or combining data from other sources
SaaS and DaaS
Software as a Service (SaaS)
No need for end user to build infrastructure on which to deploy, access and maintain the software.
One version of the software running, and the end user does not need to worry about downloading updates or patches.
End user subscribes via on-demand licensing, only paying for what is required in order to access the software, for the time it is used.
SaaS and DaaS
Data as a Service (DaaS)
Consumer gets the latest data if that’s what they need, delivered to them on-demand, integrated into their analytic workflow.
Potential to derive value more easily/quickly
Add Spatial to Get an Answer
User opens desktop application or browser
Import Excel spreadsheet of stores/customers
Send to DaaS
Options for addresses (geocode & clean; base map data with x mile radius around stores; add demographic data with 30 mile radius; draw 25 minute drivetime -> return as map layers I can view or just perform operational transactions)
Connect into Acxiom consumer list for purchase
Delivered to desktop, web (export to JPEG or KML), deliver to share, append and save to flat file, XML, metadata, to cloud
Insurance analyst in mapping software, using base data that comes with program
The user engages with a DaaS Toolbar (i.e. onebox), and types “ Insurance Risk data ”, the location of where I am in my map window is identified and the search returns risk data for that geography from catalog
Types of risk data presented as options (flood, windpool, earthquake)
Next to each dataset are 2 options (preview, buy)
When I click preview -> (1) browser window opens and I see coverage areas, could have map or not, separate from your active map window; and/or (2) add as preview layer in your current map window (raster)
Ability to buy and complete full download
Delivering DaaS - Access
Can be accessed anywhere, anytime by any device (PC, phone, etc…)
Catalog searchable in many ways
Catalog should contain the most current data assets, but can also store historically relevant data to allow for time series analysis
All elements of the data catalog available for on-demand download of whole files or subsets, bundles, variables
Try before you decide
Delivering DaaS - Use
Natural follow up to access
Assist customers in deriving value – right now they are responsible
Analysis on-demand; Answers on-demand
Take advantage of cloud power to ask questions that have never been asked