This document discusses data as a service (DaaS) and its benefits over traditional software and data delivery methods. It outlines how DaaS allows users to access location data and analytics tools on demand without having to manage the underlying infrastructure. Specific benefits mentioned include always having the latest data, using the data and tools from any device, and deriving value from the data more easily through on-demand analysis and answers. Examples of potential DaaS uses for insurance risk assessment and e-commerce are also provided.