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Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
 

Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content

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    Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content Presentation Transcript

    • Know Your PlaceAdding Geographic Intelligence to your Content
      Gary Gale
      Director of Engineering
    • Place based thinking
      Know Your Place:
    • You Are Here
      Latitude 52° 11' 38.886”
      Longitude -1° 42' 26.1678"
    • WOEIDs
      Know Your Place:
    • Unique
      Permanent
      Global
      Language Neutral
      London = Londra = Londres = ロンドン
      United States = États-Unis = StatiUniti = 미국
      Ensures that geography can be employed consistently and globally
      By users of Geo Technologies products
      Internally
      Externally
    • GeoPlanet
      Global Locations Database
      Names + Geometry +Topology
      WOEIDs for
      • cities and towns
      • zip codes, airport codes
      • admin regions, time zones
      • telephone code areas
      • marketing areas
      • points of interests
      • colloquial areas
      • neighbourhoods
    • A global geographic ontology
      Know Your Place:
    • United Kingdom
      23424975
      VereinigtesKönigreich
      Europe
      24865675
      Country
      Continent
      Royaume Uni
      England
      24554868
      Great Britain
      28298150
      Country
      Colloquial
      イギリス
      Warwickshire
      12602190
      Worcestershire
      12602192
      County
      County
      Earth
      1
      Supername
      Stratford-on-Avon
      12696101
      District
      Stratford-upon-Avon
      36424
      Warwick
      39228
      Town
      Town
      CV37
      26787646
      ZIP
    • Joining People with Content … And content with people
      Know Your Place:
    • Match:
      Stratford-upon-Avon
      Neighbours:
      Henley-in-Arden
      Warwick
      Shipston on Stour
      Chipping Campden
      Evesham
      Alcester
      Parent:
      Stratford-on-Avon District
      Children:
      CV37
      Shakespeare’s Birthplace
      Stratford-upon-Avon Station
    • Miami
      Florida Keys
      Fort Lauderdale
      St Petersburg
      XML, Text, HTML, RSS, etc.
      Geo-enrich structured and unstructured content:
      • web pages, news, feeds, blog posts, status updates
      • identify places referenced, each represented by a WOEID
    • Capturing the world’s Geography … as it’s used by the world’s people
      Know Your Place:
    • Museum of Modern Art, New York
      MOMA NYC
      paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
    • London Eye
      Millennium Wheel
      hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
    • City and County of San Francisco
      San Francisco
      SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591//
    • Dig deeper?
      Know Your Place:
    • http://developer.yahoo.com/geo/geoplanet
    • http://developer.yahoo.com/geo/placemaker
    • Thank you for listening …
      www.ygeoblog.com
      twitter.com/yahoogeo
      twitter.com/vicchi