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Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
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Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content

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Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content Presentation Transcript

  • Know Your PlaceAdding Geographic Intelligence to your Content
    Gary Gale
    Director of Engineering
  • Place based thinking
    Know Your Place:
  • You Are Here
    Latitude 52° 11' 38.886”
    Longitude -1° 42' 26.1678"
  • WOEIDs
    Know Your Place:
  • Unique
    Permanent
    Global
    Language Neutral
    London = Londra = Londres = ロンドン
    United States = États-Unis = StatiUniti = 미국
    Ensures that geography can be employed consistently and globally
    By users of Geo Technologies products
    Internally
    Externally
  • GeoPlanet
    Global Locations Database
    Names + Geometry +Topology
    WOEIDs for
    • cities and towns
    • zip codes, airport codes
    • admin regions, time zones
    • telephone code areas
    • marketing areas
    • points of interests
    • colloquial areas
    • neighbourhoods
  • A global geographic ontology
    Know Your Place:
  • United Kingdom
    23424975
    VereinigtesKönigreich
    Europe
    24865675
    Country
    Continent
    Royaume Uni
    England
    24554868
    Great Britain
    28298150
    Country
    Colloquial
    イギリス
    Warwickshire
    12602190
    Worcestershire
    12602192
    County
    County
    Earth
    1
    Supername
    Stratford-on-Avon
    12696101
    District
    Stratford-upon-Avon
    36424
    Warwick
    39228
    Town
    Town
    CV37
    26787646
    ZIP
  • Joining People with Content … And content with people
    Know Your Place:
  • Match:
    Stratford-upon-Avon
    Neighbours:
    Henley-in-Arden
    Warwick
    Shipston on Stour
    Chipping Campden
    Evesham
    Alcester
    Parent:
    Stratford-on-Avon District
    Children:
    CV37
    Shakespeare’s Birthplace
    Stratford-upon-Avon Station
  • Miami
    Florida Keys
    Fort Lauderdale
    St Petersburg
    XML, Text, HTML, RSS, etc.
    Geo-enrich structured and unstructured content:
    • web pages, news, feeds, blog posts, status updates
    • identify places referenced, each represented by a WOEID
  • Capturing the world’s Geography … as it’s used by the world’s people
    Know Your Place:
  • Museum of Modern Art, New York
    MOMA NYC
    paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
  • London Eye
    Millennium Wheel
    hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
  • City and County of San Francisco
    San Francisco
    SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591//
  • Dig deeper?
    Know Your Place:
  • http://developer.yahoo.com/geo/geoplanet
  • http://developer.yahoo.com/geo/placemaker
  • Thank you for listening …
    www.ygeoblog.com
    twitter.com/yahoogeo
    twitter.com/vicchi