Know Your PlaceAdding Geographic Intelligence to your Content<br />Gary Gale<br />Director of Engineering<br />
Place based thinking<br />Know Your Place:<br />
You Are Here<br />Latitude 52° 11&apos; 38.886”<br />Longitude -1° 42&apos; 26.1678&quot;<br />
WOEIDs<br />Know Your Place:<br />
Unique<br />Permanent<br />Global<br />Language Neutral<br />London = Londra = Londres = ロンドン<br />United States = États-U...
GeoPlanet<br />Global Locations Database<br />Names + Geometry +Topology<br />WOEIDs for<br /><ul><li>cities and towns
  zip codes,  airport codes
 admin regions, time zones
 telephone code areas
 marketing areas
 points of interests
 colloquial areas
neighbourhoods</li></li></ul><li>A global geographic ontology<br />Know Your Place:<br />
United Kingdom<br />23424975<br />VereinigtesKönigreich<br />Europe<br />24865675<br />Country<br />Continent<br />Royaume...
Joining People with Content … And content with people<br />Know Your Place:<br />
Match:<br />Stratford-upon-Avon<br />Neighbours:<br />Henley-in-Arden<br />Warwick<br />Shipston on Stour<br />Chipping Ca...
Miami <br />Florida Keys <br />Fort Lauderdale<br />St Petersburg<br />XML, Text, HTML, RSS, etc.<br />Geo-enrich structur...
 identify places referenced, each represented by a WOEID</li></li></ul><li>Capturing the world’s Geography … as it’s used ...
Museum of Modern Art, New York<br />MOMA NYC<br />paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/74501233...
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Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content

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Transcript of "Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content"

  1. 1. Know Your PlaceAdding Geographic Intelligence to your Content<br />Gary Gale<br />Director of Engineering<br />
  2. 2. Place based thinking<br />Know Your Place:<br />
  3. 3. You Are Here<br />Latitude 52° 11&apos; 38.886”<br />Longitude -1° 42&apos; 26.1678&quot;<br />
  4. 4.
  5. 5. WOEIDs<br />Know Your Place:<br />
  6. 6. Unique<br />Permanent<br />Global<br />Language Neutral<br />London = Londra = Londres = ロンドン<br />United States = États-Unis = StatiUniti = 미국<br />Ensures that geography can be employed consistently and globally<br />By users of Geo Technologies products<br />Internally<br />Externally<br />
  7. 7. GeoPlanet<br />Global Locations Database<br />Names + Geometry +Topology<br />WOEIDs for<br /><ul><li>cities and towns
  8. 8. zip codes, airport codes
  9. 9. admin regions, time zones
  10. 10. telephone code areas
  11. 11. marketing areas
  12. 12. points of interests
  13. 13. colloquial areas
  14. 14. neighbourhoods</li></li></ul><li>A global geographic ontology<br />Know Your Place:<br />
  15. 15. United Kingdom<br />23424975<br />VereinigtesKönigreich<br />Europe<br />24865675<br />Country<br />Continent<br />Royaume Uni<br />England<br />24554868<br />Great Britain<br />28298150<br />Country<br />Colloquial<br />イギリス<br />Warwickshire<br />12602190<br />Worcestershire<br />12602192<br />County<br />County<br />Earth<br />1<br />Supername<br />Stratford-on-Avon<br />12696101<br />District<br />Stratford-upon-Avon<br />36424<br />Warwick<br />39228<br />Town<br />Town<br />CV37<br />26787646<br />ZIP<br />
  16. 16. Joining People with Content … And content with people<br />Know Your Place:<br />
  17. 17. Match:<br />Stratford-upon-Avon<br />Neighbours:<br />Henley-in-Arden<br />Warwick<br />Shipston on Stour<br />Chipping Campden<br />Evesham<br />Alcester<br />Parent:<br />Stratford-on-Avon District<br />Children:<br />CV37<br />Shakespeare’s Birthplace<br />Stratford-upon-Avon Station<br />
  18. 18. Miami <br />Florida Keys <br />Fort Lauderdale<br />St Petersburg<br />XML, Text, HTML, RSS, etc.<br />Geo-enrich structured and unstructured content:<br /><ul><li> web pages, news, feeds, blog posts, status updates
  19. 19. identify places referenced, each represented by a WOEID</li></li></ul><li>Capturing the world’s Geography … as it’s used by the world’s people<br />Know Your Place:<br />
  20. 20. Museum of Modern Art, New York<br />MOMA NYC<br />paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/<br />
  21. 21. London Eye<br />Millennium Wheel<br />hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/<br />
  22. 22. City and County of San Francisco<br />San Francisco<br />SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591//<br />
  23. 23. Dig deeper?<br />Know Your Place:<br />
  24. 24. http://developer.yahoo.com/geo/geoplanet<br />
  25. 25. http://developer.yahoo.com/geo/placemaker<br />
  26. 26. Thank you for listening …<br />www.ygeoblog.com<br />twitter.com/yahoogeo<br />twitter.com/vicchi<br />

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