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Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content
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Gary Gale: Know Your Place - Adding Geographic Intelligence to your Content

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  • 1. Know Your PlaceAdding Geographic Intelligence to your Content<br />Gary Gale<br />Director of Engineering<br />
  • 2. Place based thinking<br />Know Your Place:<br />
  • 3. You Are Here<br />Latitude 52° 11&apos; 38.886”<br />Longitude -1° 42&apos; 26.1678&quot;<br />
  • 4.
  • 5. WOEIDs<br />Know Your Place:<br />
  • 6. Unique<br />Permanent<br />Global<br />Language Neutral<br />London = Londra = Londres = ロンドン<br />United States = États-Unis = StatiUniti = 미국<br />Ensures that geography can be employed consistently and globally<br />By users of Geo Technologies products<br />Internally<br />Externally<br />
  • 7. GeoPlanet<br />Global Locations Database<br />Names + Geometry +Topology<br />WOEIDs for<br /><ul><li>cities and towns
  • 8. zip codes, airport codes
  • 9. admin regions, time zones
  • 10. telephone code areas
  • 11. marketing areas
  • 12. points of interests
  • 13. colloquial areas
  • 14. neighbourhoods</li></li></ul><li>A global geographic ontology<br />Know Your Place:<br />
  • 15. United Kingdom<br />23424975<br />VereinigtesKönigreich<br />Europe<br />24865675<br />Country<br />Continent<br />Royaume Uni<br />England<br />24554868<br />Great Britain<br />28298150<br />Country<br />Colloquial<br />イギリス<br />Warwickshire<br />12602190<br />Worcestershire<br />12602192<br />County<br />County<br />Earth<br />1<br />Supername<br />Stratford-on-Avon<br />12696101<br />District<br />Stratford-upon-Avon<br />36424<br />Warwick<br />39228<br />Town<br />Town<br />CV37<br />26787646<br />ZIP<br />
  • 16. Joining People with Content … And content with people<br />Know Your Place:<br />
  • 17. Match:<br />Stratford-upon-Avon<br />Neighbours:<br />Henley-in-Arden<br />Warwick<br />Shipston on Stour<br />Chipping Campden<br />Evesham<br />Alcester<br />Parent:<br />Stratford-on-Avon District<br />Children:<br />CV37<br />Shakespeare’s Birthplace<br />Stratford-upon-Avon Station<br />
  • 18. Miami <br />Florida Keys <br />Fort Lauderdale<br />St Petersburg<br />XML, Text, HTML, RSS, etc.<br />Geo-enrich structured and unstructured content:<br /><ul><li> web pages, news, feeds, blog posts, status updates
  • 19. identify places referenced, each represented by a WOEID</li></li></ul><li>Capturing the world’s Geography … as it’s used by the world’s people<br />Know Your Place:<br />
  • 20. Museum of Modern Art, New York<br />MOMA NYC<br />paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/<br />
  • 21. London Eye<br />Millennium Wheel<br />hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/<br />
  • 22. City and County of San Francisco<br />San Francisco<br />SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591//<br />
  • 23. Dig deeper?<br />Know Your Place:<br />
  • 24. http://developer.yahoo.com/geo/geoplanet<br />
  • 25. http://developer.yahoo.com/geo/placemaker<br />
  • 26. Thank you for listening …<br />www.ygeoblog.com<br />twitter.com/yahoogeo<br />twitter.com/vicchi<br />

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