Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
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Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf

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Slides from LocNav USA 2011
Michael Metcalf, Product Management Social & Location, Yahoo!

Spatial Networking: Communicate and Collaborate with People in your Immediate Proximity

Gain Insight into the current spatial networking landscape, and enable public and private real-time communication and collaboration between strangers and friends

Uncover hidden interest profiles from people nearby, and address the challenges that are unique to spatial networking

Learn about the future technologies that will accelerate proximity-based interactions

Discover new commercial opportunities when using in proximity as a filter for creating a social network

More in: Technology
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  • http://www.flickr.com/photos/cijmyjune/163533194/sizes/z/in/photostream/
  • Convergence of smartphone adoption means that the internet – the web – is much closer to the physical worldConnect people and devicesAd hoc mesh networksPeer-to-PeerNFCBumpFind People via Devices, do the mathGeolocation up to server. Calculate. Create Rules.Other inputs:Sound (Color)BluetoothEnhanced IP [unversities, etc.]ZuluTIme: [store based add ons to wifi routers]NFCNow, Yong Wang, a computer scientist at the University of Electronic Science and Technology of China in Chengdu, and colleagues at Northwestern University in Evanston, Illinois, have used businesses and universities as landmarks to achieve much higher accuracy.These organisations often host their websites on servers kept on their premises, meaning the servers' IP addresses are tied to their physical location. Wang's team used Google Maps to find both the web and physical addresses of such organisations, providing them with around 76,000 landmarks. By comparison, most other geolocation methods only use a few hundred landmarks specifically set up for the purpose.
  • http://www.flickr.com/photos/striatic/443918201/
  • http://www.flickr.com/photos/apenguincalledelvis/4560904722/
  • http://www.flickr.com/photos/maol/62259564/
  • http://www.flickr.com/photos/crsan/3697785107/
  • http://www.flickr.com/photos/matthijs/171378785/
  • http://www.comscore.com/Press_Events/Press_Releases/2011/10/comScore_Reports_August_2011_U.S._Mobile_Subscriber_Market_Share
  • 1794 Boulton and Anville Wall Map of Africa (most important 18th cntry map of Africa)http://www.geographicus.com/mm5/merchant.mvc?Screen=PROD2&Store_Code=AntiqueMaps&Product_Code=Africa2-boulton-1794&Affiliate=DALevy
  • For those who grew up before MP3s, we may miss the days of browsing the stacks… every so often you would find something unexpected in the used bin - a rare Japanese import of a Pixies single with a B-side you’d never heard. SerendipityNow you go to itunes or amazon. It’s less fun. What about bar bets about stupid shit? Wikipedia solves itOne of the last frontiers of serendipity is being out in the wild, running into people, things, events. Like everything else, the signals are growingRunning into a fellow Iowan in Albania. Random. No longer
  • http://www.flickr.com/photos/albanyassociates/3308582269/sizes/l/

Transcript

  • 1. Spatial Networking @geocalf Michael Metcalf Yahoo! Social + Location
  • 2. What I’ll Cover1. Where 2. When 3. Why 4. Who 5. How 6. What
  • 3. 1. WHERE
  • 4. 1. WHERE2. WHEN
  • 5. 1. WHERE2. WHEN ?3. WHY
  • 6. Flickr: cijmyjune
  • 7. Location is Loaded with Interests
  • 8. Sportacular
  • 9. (my interest is waning)
  • 10. ` Nokia Maps 3D
  • 11. HungryOpen nowDeal offeredGood for groupsNice day & they have patioGluten-free pastriesFamous chef mentioned itReminds of study abroad ParisSingles come hereFriends are hereChild friendlyGay friendly
  • 12. Interests = Identity
  • 13. 1. WHERE2. WHEN3. WHY4. WHO
  • 14. What I likeWhat justcame into my brain What I read What you said
  • 15. Spatial BroadcastingGrabthar
  • 16. Spatial Annotations Conference notes Audio note from protest There’s a roof garden here. Take elevator to 12th floor. Photos from a Video of the performance celebrity wedding artist performing a remarkable stunt on this bridge… Live clip I recorded at the TV on the Radio concert here last week…Grabthar
  • 17. Message Party View.io Blockboard Spatial Annotations Vidcinity SquawkMe
  • 18. Spatial CommunicationsGrabthar
  • 19. Spatial Communications ?Grabthar
  • 20. 1. WHERE2. WHEN3. WHY4. WHO5. HOW
  • 21. Global Annual Device Sales 700 600 Smartphones 500 400 Laptops 300 Tablets 200 Desktops 100millions 2005 2010 2015 Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
  • 22. 1. WHERE2. WHEN3. WHY4. WHO5. HOW6. WHAT
  • 23. Connect Users in Same Place & TimeGrabthar
  • 24. Spatial Networkingreal-time communication,collaboration, interestmatching, and media sharingwith strangers and friends inyour immediate proximity
  • 25. Spatial Networking Apps# of Apps 50 5 1 1998 2005 9.10 Today 5. 11
  • 26. Let’s Look at a Few
  • 27. communicate & collaborate
  • 28. matchinterests
  • 29. F Flickr: striatic
  • 30. F Flickr: thornj
  • 31. Flickr: Maol
  • 32. sharemedia
  • 33. Flickr: crsan
  • 34. Flickr: matthijs
  • 35. Where are the developers? iOS Android Blackberry Windows OviBuzzMob x xLikeaLittle xLiveshare x xLoKast xUnsocial x x xYobongo x
  • 36. Android & iOS Users 200 7% 11% 20% 67 150Millions of Users in North America 63 40% 57 50 100 92% 39 126 176% 117 50 104 24 85 57 27 0 2010 2011 2012 2013 2014 2015 Android Apple iOS Year Over Year User Growth % Source: Strategy Analytics
  • 37. New User Behavior: 40% is Largest YOY Increase in Users in Next 4 YearsCritical Mass: iOS & Android Will Reach About Half of Adults in North America 2012
  • 38. But by August 2011… Android 16% Only 1 in 4 Americans iPhone 10% are on these platforms Feature Phones 64%Blackberry 7% Microsoft 2% August 2011 Source: Comscore
  • 39. Darkness
  • 40. Percent of Global Adult Population Who Own a Smartphone 47% 50% 40% 40% 32% 30% 21% 20% 15% 10% 2011 2012 2013 2014 2015 Adults over age 15, assuming that smartphones are replaced every 2-2.5 years Sources: IDF, Gartner, McKinsey, Yahoo! Research
  • 41. albanyassociates
  • 42. In Summary
  • 43. We Leave Spatial Notes
  • 44. We Broadcast
  • 45. We Ask
  • 46. We Will Network With People in the Same Place
  • 47. ContactTwitter  @geocalfYahoo!  metcalf@yahoo-inc.comLinkedIn  linkedin.com/in/michaellmetcalf