Spatial Networking         @geocalf        Michael Metcalf     Yahoo! Social + Location
What I’ll Cover1. Where           2. When                     3. Why                              4. Who                  ...
1. WHERE
1. WHERE2. WHEN
1. WHERE2. WHEN           ?3. WHY
Flickr: cijmyjune
Location is Loaded  with Interests
Sportacular
(my interest is waning)
`    Nokia Maps 3D
HungryOpen nowDeal offeredGood for groupsNice day & they have patioGluten-free pastriesFamous chef mentioned itReminds of ...
Interests = Identity
1. WHERE2. WHEN3. WHY4. WHO
What I likeWhat justcame into my brain                            What I read            What you said
Spatial BroadcastingGrabthar
Spatial Annotations                                                                                        Conference note...
Message Party      View.io  Blockboard                            Spatial Annotations     Vidcinity   SquawkMe
Spatial CommunicationsGrabthar
Spatial Communications           ?Grabthar
1. WHERE2. WHEN3. WHY4. WHO5. HOW
Global Annual Device Sales     700    600                                                                    Smartphones  ...
1. WHERE2. WHEN3. WHY4. WHO5. HOW6. WHAT
Connect Users in Same Place & TimeGrabthar
Spatial Networkingreal-time communication,collaboration, interestmatching, and media sharingwith strangers and friends iny...
Spatial Networking Apps# of Apps                                          50                                 5            ...
Let’s Look at a Few
communicate      & collaborate
matchinterests
F    Flickr: striatic
F    Flickr: thornj
Flickr: Maol
sharemedia
Flickr: crsan
Flickr: matthijs
Where are the developers?              iOS   Android Blackberry Windows   OviBuzzMob        x       xLikeaLittle    xLives...
Android & iOS Users                                200                                                              7%    ...
New User Behavior: 40% is Largest YOY   Increase in Users in Next 4 YearsCritical Mass: iOS & Android Will Reach About Hal...
But by August 2011…  Android         16%   Only 1 in 4 Americans   iPhone         10%   are on these platforms  Feature  P...
Darkness
Percent of Global Adult Population Who          Own a Smartphone                                                          ...
albanyassociates
In Summary
We Leave Spatial Notes
We Broadcast
We Ask
We Will Network With People in the           Same Place
ContactTwitter  @geocalfYahoo!  metcalf@yahoo-inc.comLinkedIn  linkedin.com/in/michaellmetcalf
Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf
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Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf

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Slides from LocNav USA 2011
Michael Metcalf, Product Management Social & Location, Yahoo!

Spatial Networking: Communicate and Collaborate with People in your Immediate Proximity

Gain Insight into the current spatial networking landscape, and enable public and private real-time communication and collaboration between strangers and friends

Uncover hidden interest profiles from people nearby, and address the challenges that are unique to spatial networking

Learn about the future technologies that will accelerate proximity-based interactions

Discover new commercial opportunities when using in proximity as a filter for creating a social network

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  • http://www.flickr.com/photos/cijmyjune/163533194/sizes/z/in/photostream/
  • Convergence of smartphone adoption means that the internet – the web – is much closer to the physical worldConnect people and devicesAd hoc mesh networksPeer-to-PeerNFCBumpFind People via Devices, do the mathGeolocation up to server. Calculate. Create Rules.Other inputs:Sound (Color)BluetoothEnhanced IP [unversities, etc.]ZuluTIme: [store based add ons to wifi routers]NFCNow, Yong Wang, a computer scientist at the University of Electronic Science and Technology of China in Chengdu, and colleagues at Northwestern University in Evanston, Illinois, have used businesses and universities as landmarks to achieve much higher accuracy.These organisations often host their websites on servers kept on their premises, meaning the servers' IP addresses are tied to their physical location. Wang's team used Google Maps to find both the web and physical addresses of such organisations, providing them with around 76,000 landmarks. By comparison, most other geolocation methods only use a few hundred landmarks specifically set up for the purpose.
  • http://www.flickr.com/photos/striatic/443918201/
  • http://www.flickr.com/photos/apenguincalledelvis/4560904722/
  • http://www.flickr.com/photos/maol/62259564/
  • http://www.flickr.com/photos/crsan/3697785107/
  • http://www.flickr.com/photos/matthijs/171378785/
  • http://www.comscore.com/Press_Events/Press_Releases/2011/10/comScore_Reports_August_2011_U.S._Mobile_Subscriber_Market_Share
  • 1794 Boulton and Anville Wall Map of Africa (most important 18th cntry map of Africa)http://www.geographicus.com/mm5/merchant.mvc?Screen=PROD2&Store_Code=AntiqueMaps&Product_Code=Africa2-boulton-1794&Affiliate=DALevy
  • For those who grew up before MP3s, we may miss the days of browsing the stacks… every so often you would find something unexpected in the used bin - a rare Japanese import of a Pixies single with a B-side you’d never heard. SerendipityNow you go to itunes or amazon. It’s less fun. What about bar bets about stupid shit? Wikipedia solves itOne of the last frontiers of serendipity is being out in the wild, running into people, things, events. Like everything else, the signals are growingRunning into a fellow Iowan in Albania. Random. No longer
  • http://www.flickr.com/photos/albanyassociates/3308582269/sizes/l/
  • Spatial Networking Presentation from LocNav 10.18.11 - Michael Metcalf

    1. 1. Spatial Networking @geocalf Michael Metcalf Yahoo! Social + Location
    2. 2. What I’ll Cover1. Where 2. When 3. Why 4. Who 5. How 6. What
    3. 3. 1. WHERE
    4. 4. 1. WHERE2. WHEN
    5. 5. 1. WHERE2. WHEN ?3. WHY
    6. 6. Flickr: cijmyjune
    7. 7. Location is Loaded with Interests
    8. 8. Sportacular
    9. 9. (my interest is waning)
    10. 10. ` Nokia Maps 3D
    11. 11. HungryOpen nowDeal offeredGood for groupsNice day & they have patioGluten-free pastriesFamous chef mentioned itReminds of study abroad ParisSingles come hereFriends are hereChild friendlyGay friendly
    12. 12. Interests = Identity
    13. 13. 1. WHERE2. WHEN3. WHY4. WHO
    14. 14. What I likeWhat justcame into my brain What I read What you said
    15. 15. Spatial BroadcastingGrabthar
    16. 16. Spatial Annotations Conference notes Audio note from protest There’s a roof garden here. Take elevator to 12th floor. Photos from a Video of the performance celebrity wedding artist performing a remarkable stunt on this bridge… Live clip I recorded at the TV on the Radio concert here last week…Grabthar
    17. 17. Message Party View.io Blockboard Spatial Annotations Vidcinity SquawkMe
    18. 18. Spatial CommunicationsGrabthar
    19. 19. Spatial Communications ?Grabthar
    20. 20. 1. WHERE2. WHEN3. WHY4. WHO5. HOW
    21. 21. Global Annual Device Sales 700 600 Smartphones 500 400 Laptops 300 Tablets 200 Desktops 100millions 2005 2010 2015 Sources: IDC, Yankee, Gartner, Strategy Analytics, McKinsey Estimates
    22. 22. 1. WHERE2. WHEN3. WHY4. WHO5. HOW6. WHAT
    23. 23. Connect Users in Same Place & TimeGrabthar
    24. 24. Spatial Networkingreal-time communication,collaboration, interestmatching, and media sharingwith strangers and friends inyour immediate proximity
    25. 25. Spatial Networking Apps# of Apps 50 5 1 1998 2005 9.10 Today 5. 11
    26. 26. Let’s Look at a Few
    27. 27. communicate & collaborate
    28. 28. matchinterests
    29. 29. F Flickr: striatic
    30. 30. F Flickr: thornj
    31. 31. Flickr: Maol
    32. 32. sharemedia
    33. 33. Flickr: crsan
    34. 34. Flickr: matthijs
    35. 35. Where are the developers? iOS Android Blackberry Windows OviBuzzMob x xLikeaLittle xLiveshare x xLoKast xUnsocial x x xYobongo x
    36. 36. Android & iOS Users 200 7% 11% 20% 67 150Millions of Users in North America 63 40% 57 50 100 92% 39 126 176% 117 50 104 24 85 57 27 0 2010 2011 2012 2013 2014 2015 Android Apple iOS Year Over Year User Growth % Source: Strategy Analytics
    37. 37. New User Behavior: 40% is Largest YOY Increase in Users in Next 4 YearsCritical Mass: iOS & Android Will Reach About Half of Adults in North America 2012
    38. 38. But by August 2011… Android 16% Only 1 in 4 Americans iPhone 10% are on these platforms Feature Phones 64%Blackberry 7% Microsoft 2% August 2011 Source: Comscore
    39. 39. Darkness
    40. 40. Percent of Global Adult Population Who Own a Smartphone 47% 50% 40% 40% 32% 30% 21% 20% 15% 10% 2011 2012 2013 2014 2015 Adults over age 15, assuming that smartphones are replaced every 2-2.5 years Sources: IDF, Gartner, McKinsey, Yahoo! Research
    41. 41. albanyassociates
    42. 42. In Summary
    43. 43. We Leave Spatial Notes
    44. 44. We Broadcast
    45. 45. We Ask
    46. 46. We Will Network With People in the Same Place
    47. 47. ContactTwitter  @geocalfYahoo!  metcalf@yahoo-inc.comLinkedIn  linkedin.com/in/michaellmetcalf
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