to Social Mediaand BusinessAn IntroductionH. Jessica Armstrong2011 IWV Economic Outlook Conference
“Social Media is the democratization ofinformation, transforming people from contentreaders into publishers. It is the shift from abroadcast mechanism, one-to-many, to amany-to-many model, rooted in conversationsbetween authors, people, and peers.”
COMMUNICATIONSMEDIASpace defined by media ownerBrand in controlOne way/ Delivering a messageRepeating the messageFocused on the brandEntertainingCompany created contentSOCIAL MEDIASpace defined by consumerConsumer in controlTwo way/ ConversationAdapting the messageFocused on the consumerInfluencing, involvingUser created content
Social media ischanging business.
People ARE talking about your business or organization– offline and on.
Smaller customer base =Better engagement. Better relationships.
For a business, this would be tragic.
Social media is big, evolving and here to stay
Percentage of Gen Y that havejoined a social network.
Fastest growing demographic forFacebook and other social media.
You cant know whereyoure going until youknow where youvebeen.
Its about them.
Thank you.Photos & GraphicsSlide 1 – Flickr photo from KayVee.INCSlide 3 – Recreated from “Whats Next in Media” by Neil Perkin.www.slideshare.net/neilperkin/whats-next-in-mediaSlide 4 – By Brian Solis and JESS3.www.theconversationprism.com.Slide 6 - Flickr photo from Intersection ConsultingSlide 7 - Flickr photo from lovestruckSlide 8 - Flickr photo from fensterbmeSlide 9 - Flickr photo from Intersection ConsultingSlide 10 - Flickr photo from maczydecoSlide 11 - Flickr photo from whurleySlide 12 - www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919Slide 15 - Flickr photo from WildebeestSlide 17 - Flickr photo from Intersection ConsultingSlide 18 – Own screengrab from YouTubeSlide 19 - Flickr photo from Jenser (Clasix-Design)Stats & QuotesSlide 2 – Brian Solis. www.briansolis.comSlide 13 -http://www.bizjournals.com/cincinnati/print-edition/2010/12/24/businesses-cant-ignore-mushrooming.htmlSlide 14 - Pew Research Centers Internet& American Life Project, Aug. 2010.Questions?Visit the IWV Economic OutlookConference blog atwww.iwveoc/blog or email me email@example.com.