To listen to the audio of this program paste this into any web browser http://users.macrobatix.com/msatt/salespagewebinar.mp3How To Create A Landing PageThat Motivates Visitors to Take ACTION Mark Satterfield Gentle Rain Marketing Inc. 770-643-8566 www.GentleRainMarketing.com Copyright Gentle Rain Marketing Inc All rights Reserved
Focus of today’s program• Landing page aka sales page aka “squeeze page”• Often overlook component• Different models – Short – Longer – Combining media• Offers – Free – Paid
Sales page vs. the home page of your website• Home page typically has a number of objectives – People you’ve talked with who want more information. – Recruitment – On-line brochure – Thus putting your free information offer on your home page can be risky…but it can work.
Copy for the page• Keyword loaded – How to find keywords? Your competition. • Right click on website-view source • www.keywordspy.com• Benefits – What will the person know at the end of reading or viewing your free offer that is of interest? • Five proven methods to reduce turnover and increase productivity. – Questions that your report will answer • Why so many interviewers ask precisely the wrong questions in the interview – Erroneous assumptions. • Think you know how much you’ll need to support your current lifestyle during retirement? The reality is likely to be shockingly different. – More bullet point benefit statements in our directory of sales & marketing letters.
Video• Increases opt-in by up to 40%• Builds trust & credibility• Components of the video – Welcome…”I’m glad that you’re here.” – “If you’re similar to most of my visitors, it’s likely that…(your frustrated by a particular challenge/suffer from a problem.) – That’s why I created (the free piece of information) – Reiteration of the top 2/3 benefits. – So what I’d like you to do. (button bellow)
Mechanics• Make sure the form you have is connected to your stay in touch system (autoresponder) – www.GentleRainAutomation.com• How much information to ask for? – Relationship between amount of information vs. opt-in rates vs. conversion
Alternative to Free Information. You can use Inexpensive Information Products to drive traffic.• Reality is that FREE traffic is VERY difficult to build a business on.• Quickest method is to BUY visitors• Google• Banners• Direct mail• But that takes money.• Here’s a method using a simple info-product that can get you as much traffic as you want (sort of) for $500 per month.• I’m going to share that with you next week in my free video.
Next Month• Continuity Programs • Clubs…Inner Circles…Products… • How to set them up • How to price them • What to offer • How to sell them• Free Coaching Consultation – Review of your strategy – Take a look at your website.