My slides from the FITC Mobile 2010 conference. More details here: http://developer.openplug.com/about/blog/262-fitc-mobile-2010

1. Create native cross-platform mobile apps in Flex with ELIPS Studio Guilhem Ensuque [email_address] Twitter: @gensuque_op Hashtag: #ELIPS Slides: http://slideshare.net/gensuque

3. OpenPlug Products & Customers Copyright OpenPlug 2010

4. OpenPlug Products & Customers Copyright OpenPlug 2010 YOU

5. Copyright OpenPlug 2010 Create native cross-platform mobile apps in Flex with ELIPS Studio … what a mouthful … ! 

9. Copyright OpenPlug 2010 “ native” – how it works Cross-compile to C++ Build to binary ELIPS COMPILER ELIPS PACKAGER Select Devices Sign Packages ELIPS SDK Code your App in ActionScript 3 and MXML Publish your Native Apps

10. Copyright OpenPlug 2010 “ native” – why ? #1 : Performance Grant Skinner’s AS3 bench (AS3 Functions, ArrayIterators, Scope) HTC Desire Android 2.1 “Éclair” Cortex-A8 CPU 1 GHz v2515540 6 times faster

11. Copyright OpenPlug 2010 “ native” – why ? #1 : Performance Grant Skinner’s AS3 bench (AS3 Functions, ArrayIterators, Scope) iPhone 3GS iOS4.1 800MHz Samsung ARM CPU 18 times faster

12. Copyright OpenPlug 2010 “ native” – why ? #2: Get the native look & feel ... ... with no extra work. 1 code line <mob:TabNavigator/> 2 different User Experiences

13. Copyright OpenPlug 2010 “ cross-platform” – a mess iPhone iPod iPad BB OS 6 S60 5 th Ed S60 3 th Ed Win Mob 6 Win Mob 6.5 Win Phone 7 Symbian ^3 iPhone 3.1 iOS 4.0 iPad 3.x Android 1.6.x Android 2.1.x Android 2.2 Web OS Bada 1.0 Bada x.y Maemo 3 Maemo 4 Meego 1 JDE v4.x JDE v3.x

14. Copyright OpenPlug 2010 “ cross-platform” – some data Smartphones: 62 millions shipped in Q2 8 per second Feature phones: 263 millions shipped in Q2 33 per second Source: Gartner http:// www.gartner.com/it/page.jsp?id =1421013

15. Copyright OpenPlug 2010 Global smartphone OS shipments – Q2 2010 Source: Gartner http:// www.gartner.com/it/page.jsp?id =1421013 Platforms supported by ELIPS|Studio as of Sept 2010 – other platforms are expected in future releases “ cross-platform” – some data

16. Copyright OpenPlug 2010 (and it’s not just smartphones) “ Thief!” - Cards Game App on iPad

17. “ cross-platform” in action Copyright OpenPlug 2010 Download our TweetMWC application from ANY App Store

18. “ Mobile Apps” – big opportunity Amount of money paid by Apple to its App Developers last year Source: I heard the figure yesterday in @bradygilchrist excellent presentation Copyright OpenPlug 2010 $ 1,000,000,000 … But real value is that apps are a game-changer

19. #1 Paid App in Brazil Created by Baiao Games with ELIPS Studio (as of June 30 2010) Copyright OpenPlug 2010

20. #2 Free App in Belgium Created by Exuvis with ELIPS Studio (as of July 1 2010) Copyright OpenPlug 2010

21. Copyright OpenPlug 2010 “ Mobile Apps” – monetisation … Compliant with Apple’s App Store ToS … Simplifying publishing to all app Stores … and it is “less-than-free” ! ELIPS Studio is …

22. Copyright OpenPlug 2010 Demo time - let’s create an app …

31. ELIPS Studio Get the best of both worlds Native User Experience + Web Age productivity Copyright OpenPlug 2010

32. Copyright OpenPlug 2010 Thank You - Q & As Slides: http:// slideshare.net/gensuque Web: http://developer.openplug.com Twitter: @elips3 + Grab a discount voucher NOW !