Wonderopolis WOMMA Presentation

Geno CHURCHInspiration Officer -

Emily K k ir patrickVice President - National Center for Family Literacy

14 % 14% of the adult population unable to adequately manage daily task that require reading skills beyond a basic level

40 % 40% of 4th graders, many of whom are part of these families, also unable to read at a basic level.

Create a The game-changerChallenge in literacy improvement eﬀorts.

What we Learned

We embarked on anationwide insight tour to talkwith single, working-class andimmigrant parents about howthey engage in learning withtheir children.

Parents were not lookingfor resources on how toinstruct their children.They needed a free andeasy way to inspire them.

Reframe the conversationaround literacy byunderstanding howfamilies engage inlearning.

• Successfully inspire kids and families to engage in learning and share their experience with others• Provide fresh and relevant content that could engage a variety of audiences and work with the reality of families’ lives today• Inspire a year-round, two-way conversation with families and educators that could grow into a self-sustaining literacy movement for the 21st century

Pivot The Opportunity:OPp tunit or y From an academic approach to an engaging experience

• Wonderopolis has enjoyed an enthusiastic response from teachersEnthusiastic from kindergarten to middle school,Adoption by teachers with diﬀerent subjectthe Education specialties like science and math,Community special needs teachers, librarians and district instructional technologists.

• Teachers are ﬁnding creative ways to incorporate Wonderopolis into their classroom - and sharing ideas with each other through personal blogs. We estimate that 85% of blogs that talk about Wonderopolis are teacher blogs.• Teachers are also sharing it with parents of their students, and hearing from parents how Wonderopolis has ignited a conversation at home about what their kids learned that day.

content dialogue

Create a context ofwonder to help engagefamilies, and teachers ina new conversation.

Launch Strategy

Phase I (Oct 2010 - Sep 2011),our primary goal was to launchthe site and ignite a conversationby engaging users in two-waydialog on Wonderopolis.org and Engage people with aaccompanying Facebook and connection to children,Twitter accounts. and educators, media folk, Mommies and dads, and teachers oﬄine.

Continue to engage families inlearning during the summermonths. Camp What-A-Wonder:Once a week during the summer,Wonderopolis.org transformedinto a virtual camp environment

During Phase II (launching currently),our goal is to translate excitement aroundWonderopolis into a community that willlive online and oﬄine. Five leaders will berecruited and trained to help create and growthis community, and lead America’s familiesand teachers in wonder.

Results

• In its ﬁrst month, Wonderopolis attracted over 18,500 visitors.• Between January-August 2011, the number of monthly unique visitors grew by 670%.• Wonderopolis has enjoyed numerous (unsolicited) favorable reviews in 100+ online publications and blogs. Recently, Time Magazine named Wonderopolis one of 2011’s 50 Best Websites. EducationWorld.com gave Wonderopolis 5 stars for its high-quality information and ability to bring fun into the classroom.

• A recent study of online educational resources found that 54% of teachers who knew about Wonderopolis reported having visited or used it in the last three months.• Comments to Wonderopolis.org have risen to over 500 comments per month.• A key goal was to drive traffic to the Thinkfinity Verizon Foundation community. Of Thinkfinity’s 10 content providers, Wonderopolis drove the highest percent of their site traffic to the Thinkfinity community.

Wonderopolis WOMMA Presentation

by Brains On Fire on Nov 21, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

Wonderopolis WOMMA Presentation — Presentation Transcript