People Powered Brands: Empowering a Tribe of Internal Advocates
"Why does your brand exist? What is your purpose for being in business? Does every employee know what your company is working towards?
Here’s a hint: your brand isn’t a product or a line item on a spreadsheet. It’s the stories people tell about it.
And, believe it or not, your best storytellers are your employees. Not just your C-Suite staff, but also the people on the ground representing your brand day-in and day-out.