This is the five-minute "Cliff Notes" version with audio of WOMology: Dumbing Down Smart WOMM Research Findings.
Academics are publishing smart research papers and dissertations on word of mouth marketing. However, these rigorous studies are just that—rigorous. Far too rigorously academic for most marketers to understand and act upon. Enter Geno Church (Brains on Fire) and John Moore (Brand Autopsy). They’ve dissected some of the smartest academic research papers on WOMM into bite-size nuggets of marketing know-how. Think “Rocks for Jocks” but instead of Geology, it’s WOMology.
Geno Church | www.BrainsOnFire.com
john moore | www.BrandAutopsy.com