Confessions of a WOM Agent

CONFESSIONS WOM OF A @genochurch AGENT

We create sustainable word of mouth movements and remarkable brand identities for corporations, products, organizations and communities.

I’M SOCIAL MEDIA AGNOSTIC

We need to use our BRAND AMBASSDORS so they can get some VIRAL BUZZ and our COMMUNITY INFLUENCERS can EVANGELIZE the PRODUCT SEEDING and create some SOCIAL MEDIA about it. Then we’ll TWEET about it and update our FACEBOOK status.

I’M SORRY, BUT WTF?

TOOLS AND TACTICS FASCINATION

IT’S ABOUT THE PEOPLE, STUPID!

PEOPLE ARE THE KILLER APP

IT’S NOT HOW YOU DO IT… THE KILLER APP YOU, WITHDO IS YOU AND WHAT IT…

BRANDS AND ORGANIZATIONS ARE THE STORIES EMPLOYEES, THAT THEIR CUSTOMERS TELL…

STORIES PROVIDE CONNECTIONS

REFRAME THE CONVERSATION AND THE TACTICS WILL COME.

MOVEMENTS ELEVATE AND EMPOWER PEOPLE TO UNITE A COMMUNITY AROUND A COMMON CAUSE, PASSION, BRAND OR ORGANIZATION

GIVE THE POWER TO PEOPLE CRANKITUP! EMPLOYEES, CUSTOMERS, OUR FANS… TO ELEVEN!

10 LESSONS LEARNED IGNITING WORD OF MOUTH MOVEMENTS

1: MOVEMENTS BUILT ON PASSION ARE

IT’S NOT ABOUT YOU, THEM! IT’S ABOUT

“Reframing the conversation is about going from what role does our products play in people’s lives, to what role can we play? It’s from a product role to a social role.” –Justin Foo, Phd

2: MOVEMENTS BEGIN WITH THE FIRST CONVERSATION

WE DON’T KNOW KNOW WE DON’T

BURN THE NONDISCLOSURE AGREEMENT

3: MOVEMENTS HAVE INSPIRATIONAL LEADERSHIP

INFLUENCE CAN BE MADE PASSION CAN’T!

REMEMBER IT ONL Y ONE! TAKES

4: MOVEMENTS HAVE a BARRIER OF ENTRY

ALLOW MEMBERS TO PUT S0ME SKIN IN THE GAME.

5: MOVEMENTS EMPOWER PEOPLE WITH KNOWLEDGE

BECAUSE KNOWLEDGE IS POWER, WHEN YOU GIVE YOUR FANS KNOWLEDGE, YOUR EMPOWERING THEM

6: MOVEMENTS HAVE POWERFUL INDENTITIES

FILL IN THE BLANK: “I AM A_________.”

EVERYONE WANTS TO BE A PART OF SOMETHING BIGGER THAN THEMSELVES

THE ABOLITION OF CHILD SEX SLAVERY AND EXPLOITATION. NOTHING LESS.

A Church in Long Island, New York was just given a winning 3 million dollar lottery ticket by a member of their congregation. The Church in turn donated $200,000 to Love 146. This made big news, the Pastor has been on Good Morning America, The Early Show, etc. talking about us. Great awareness!

A MOVEMENT IS NOT A SPASM OF PASSION

7: MOVEMENTS ENCOURAGE OWNERSHIP

BUILD IT LIKE YOUR GOING TO RUN OUT OF MONEY TOMORROW

FRIENDS BEST RULES APPLY

8: MOVEMENTS MAKE ADVOCATES/MEMBERS FEEL LIKE ROCKSTARS

RESPONSIBILITY = APPRECIATION = OWNERSHIP = ROCK ARS ST

9: MOVEMENTS LIVE ONLINE AND OFFLINE

PRACTICE MAKES IMPERFECTION

10: MOVEMENTS GET RESULTS

MAKE THE STORY BIGGER

IS YOUR BRAND ETHOS MADE OF STORIESORADS?

BE FAMOUS FOR THE PEOPLE WHO THE WAY YOU FOR LOVE YOU LOVE THEM

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Confessions of a WOM Agent

by Brains On Fire on Apr 22, 2010

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Confessions of a WOM Agent — Presentation Transcript