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CMWP introduction

CMWP introduction



Introductory lecture for Contemporary Media Work Practices, a course at RMIT University. These lecture notes are not recommended for general viewing, but be my guest!

Introductory lecture for Contemporary Media Work Practices, a course at RMIT University. These lecture notes are not recommended for general viewing, but be my guest!



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    CMWP introduction CMWP introduction Presentation Transcript

    • CMWP lecture 1 by JennyWeight RMIT University
    • A course like no other In this course we will use the internet, to learn about the internet. Not just about content, information, skills mastery, but a way of being in the world. Why? What’s important? Skills for careers and for life:
    • CMWP are: Digital and networked: • how we collaborate • how we communicate • how we share • how we represent ourselves in the world • how we find things out • how we make contacts • how we are efficient • how we are global and location-independent • how we produce work • how we publish • how we market ourselves and our work And it’s not just about New media! Read “How social media and viral Marketing is saving the film industry”: http://mashable.com/2012/12/19/soc ial-media-viral-marketing-film- industry/
    • Principles for a networked life 1. Radical transparency Reputation and trust are everything as social networks drive a culture of openness, sharing and the best deals. Good management of private data is essential for trusting relationships. 2. EmpowermentTechnology Mobile digital technology brings empowerment as we can now manage our work and social interaction wherever we are. … people want autonomy and safety in one package. 3. Cloud Communities Cloud culture is assisting our hyper-connected society, allowing ‘real-time’ interactive networks with human touch points to foster a whole new ‘sharing community’. 4. Geopolitical Power Shift Emerging economies are fuelling change as the requirements for information and communication are being reshaped by new geopolitical focal points.
    • (con’t) 5. Global Citizens Connectivity, sharing and mobility will be key to engaging with global citizens and a migrating and digital fluent youth. 6. Cultural Capital Growing a strong cultural legacy is crucial to success and recognition in a globalised world. It is vital to recognise that tomorrow’s successful marketing model is dialogue driven – harnessing the power and passion of community and storytelling to build and grow brand capital. 7. Interactive Storytelling Since our ‘love affair’ with economic growth has not delivered more fulfilment, now new avenues of meaning – on both a societal and personal level – are being considered… the value of interactive transmedia experiences: voice, visual, touch, smell all adaptive elements that weave into our personal narrative. 8. The Good Life People look for engagement and positive encounters to assist them in achieving personal fulfillment and quality of life.
    • A bill of rights and principles for learning in the digital age http://kevincorbett.com/2013/01/a-bill-of- rights-and-principles-for-learning-in-the- digital-age/ Right!A bit more down-to-earth please!
    • The Practicalities - lectures • There are 7 ‘flipped’ lectures (available completely online). • They are linked in Mip and Mop • 4 ‘face-to-face’ lectures during the intensive including 2 guest lectures
    • Your learning - many small tasks • vary in complexity • vary in the potential points from 2 to 25 • organised into three levels
    • Many small tasks • Level 1 – you should do all of it, but you can choose the order. • Level 2 – you should do 4, 1 from each of the three sections plus the digital story proposal. • Level 3 – is not compulsory, but people generally like it, because it is here that you make a digital story. • You may not pass if you don’t get beyond level 1.You are unlikely to get an HD if you don’t do all levels. • For those with more advanced skills, there are some options in level 1.
    • Digital story (level 3) • Stories created for distribution on the internet which make great use of digital production tools. • There’s another lecture about it.
    • Deadlines You can hand in your work at any time, But • Any 14 tasks from Level 1 must be submitted in a few weeks’ time (see the course guide) • Digital story proposal is due mid-semester • The rest at the end of semester • I recommend you submit a task as soon as you have finished, to maximise the benefit of the feedback (this is called ‘formative assessment’).
    • Whoa! Back up there, hombre... …How is the course going to work? An online system manages this course. When you finish a task, you have to submit it to the system.
    • Task submission form Linked from the task itself (be patient)
    • The bit you don’t see The submitted tasks go to a spreadsheet
    • Your feedback sheet We transfer the spreadsheet to your own form in Google drive.You can read it, and your tutor can write in it.You can look at it any time to see what your points and feedback is.You can set it up to send you an email every time it is edited.You will learn to use Google Drive shortly.
    • Read this! The total points on the form may not be the same as your mark for the course.You can choose to do tasks with more or less available points. Because everyone will make different choices, we have to scale everyone’s points at the end of semester Please read the course guide carefully and ask us questions.
    • So, where do I start? Mip and Mop Get Lost: http://geniwate.com/admin/mipandmop • The course storyworld. • Includes the tasks, readings, links to the submission form and the flipped lectures. • It works best using the Chrome or Safari browsers.
    • Storyworld? A storyworld is a term derived from computer games. It is literally both story and world.There is a narrative and a universe in which the narrative happens.
    • Mip and Mop Get Lost http://geniwate.com/admin/mipandmop
    • So, let’s start work • ‘study buddies’ • The first task is about managing Gmail contacts, making screen shots, and using Google Drive. • It is about the work flow process used in this course. • Establishing an efficient work flow process is really important in all media production.What tools are you going to use?What order will you do things?
    • Google Drive The image shows the ‘share’ dialogue box that you will use to share a file with your tutor. A common problem is that students share the wrong URL – either the wrong blog link or Google Drive link.You must check your feedback sheet regularly to ensure there is no problem.
    • Housekeeping Google Drive: • please access your personal feedback sheet regularly.There is some limited opportunity to resubmit, but only if you act promptly. No resubmissions after the final deadline. • The shared folder contains resources you will need. • If you enrolled late, you may not have these resources yet. Contact Jenny During the intensive: • Jenny will troubleshoot tech and give enrolment advice. • Andrea will run the hands-on tutorials with Jenny as back-up
    • References Kjaer Global ‘Tomorrow’sTransmedia’ http://global-influences.com/scientific/the-future-of-telecom/ John Seely Brown, Cathy N Davidson, Petra Dierkes-Thrun, Mark J Gierl, Sean Michael Morris, (Jan) Philipp Schmidt, Bonnie Stewart, Jesse Stommel, SebastianThrun, AudreyWatters ‘A bill of rights and principles for learning in the digital age’ http://kevincorbett.com/2013/01/a-bill-of-rights-and-principles- for-learning-in-the-digital-age/