Winning in the
               digital
               di i l world
                         ld
                            ...
Part 1. Digital World
          • Times of crisis and change, winners and losers
          • Power shifts and the digital ...
Innovators




                            Connectors                Adaptors



 Three kinds of winners
Copyright Peter F...
Network power
         p
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Restart BUSINESS
     in times of crisis and change

     • West to East
     • Mass to Niche
     • Volume to Profit

   ...
Network power : Li & Fung
         p               g
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks....
Innovators




                            Connectors                Adaptors



 Three kinds of winners
Copyright Peter F...
Girl power
      p
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Girl power : Avon
      p
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Girl power : Karla
      p
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Innovators




                            Connectors                Adaptors



 Three kinds of winners
Copyright Peter F...
Every year
                            We destroy 44 million acres of forest
                            We lose 100 milli...
Green power : EnviroProducts
       p
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Green power : Tesla
       p
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
CHIME ... China, India, Middle East
                             East
                                        $2.2 trillio...
In a digital world you could do anything ...
        g           y              y    g
Copyright Peter Fisk 2009
peterfisk...
... choose your market strategy
            y                 gy
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.the...
Future of mobile communications
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Bezos
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Amazon
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Amazon
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Amazon
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Amazon
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Digital history
       g           y
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
THE CHANGING LANDSCAPE




     Digital convergence
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Copyright Peter Fisk 2009
peterfisk@peterfisk.com...
People are more
    p
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Digital evolution
     g
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
People want more
    p
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Web 2.0, Web 3.0
          ,
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
People do more
    p
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Content, Transaction, Intelligence
          ,            ,        g
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www...
Nokia
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Nokia Morph
            p
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
Ovi by Nokia
      y
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
O2
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
O2 Money
          y
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
GiffGaff
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
GiffGaff
Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
theGeniusWorks.com



Copyright Peter Fisk 2009
peterfisk@peterfisk.com
www.theGeniusWorks.com
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"Winning In The Digital World" Masterclass by Peter Fisk, Part 1 of 4

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"Winning In The Digital World" Masterclass by Peter Fisk ... How can physical companies become more digital, and digital more physical ... the latest insights and practices, leading brands and initiatives (part 1 of 4 - all available on Slideshare.com)

Published in: Business, Technology

"Winning In The Digital World" Masterclass by Peter Fisk, Part 1 of 4

  1. 1. Winning in the digital di i l world ld (part 1/4) Peter Fisk, CEO of GeniusWorks Author of Marketing Genius Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  2. 2. Part 1. Digital World • Times of crisis and change, winners and losers • Power shifts and the digital revolution Winning in the g • Technology and communications 2.0 and 3.0 • Amazon and Zappos, Nokia and GiffGaff • What will you do? : Digital Vision 2020 digital world Part 2. Digital Brands • Digital people: natives ,immigrants and others • Harnessing the groundswell, embracing networks • Brands in connected, collaborative, communities • Nike+ and Nintendo Wii, T-Mobile and M-Pesa • What will you do? : Digital brand 2012 Part 3. Digital Marketing • Reinventing marketing around the 7 digital Cs • Propositions, conversations and relationships • Search, readers, pages, links, blogs, tweets, etc • Coca Cola and Fedex, Threadless and Turkcell • What will you do? : Integrated marketing 2010 Part 4. Digital Impact • Migrating customers to the digital world g g g • Integrating digital initiatives and experiences • Delivering, measuring and evolving digital impact • Apple iTunes and Dove, Tchibo and O2 • What will you do? : Marketing Priorities 2010 Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  3. 3. Innovators Connectors Adaptors Three kinds of winners Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  4. 4. Network power p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  5. 5. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Network power : Current TV p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  6. 6. Network power : Li & Fung p g Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  7. 7. Innovators Connectors Adaptors Three kinds of winners Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  8. 8. Girl power p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  9. 9. Girl power : Avon p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  10. 10. Girl power : Karla p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  11. 11. Innovators Connectors Adaptors Three kinds of winners Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  12. 12. Every year We destroy 44 million acres of forest We lose 100 million acres of farmland We create 15 million acres of new desert We use 160 billion tons of water Our population rise towards 9 billion The rich get richer We want more Green power p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  13. 13. Green power : EnviroProducts p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  14. 14. Green power : Tesla p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  15. 15. CHIME ... China, India, Middle East East $2.2 trillion consumer spending in China by 2015 p g y Globality 2.5 billion people with mobile p p p phones 13% of world’s population are migrants Ageing in Japan the people over 75 year olds expected to increase by 36% in 10 years Genetics, robotics, internet, nanotech GRIN and implications for work and lifestyles Environment Climate change and resource depletion - peak oil peak people oil, Seismic trends Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  16. 16. In a digital world you could do anything ... g y y g Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  17. 17. ... choose your market strategy y gy Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  18. 18. Future of mobile communications Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  19. 19. Bezos Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  20. 20. Amazon Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  21. 21. Amazon Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  22. 22. Amazon Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  23. 23. Amazon Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  24. 24. Digital history g y Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  25. 25. THE CHANGING LANDSCAPE Digital convergence g g Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  26. 26. People are more p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  27. 27. Digital evolution g Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  28. 28. People want more p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  29. 29. Web 2.0, Web 3.0 , Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  30. 30. People do more p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  31. 31. Content, Transaction, Intelligence , , g Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  32. 32. Nokia Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  33. 33. Nokia Morph p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  34. 34. Ovi by Nokia y Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  35. 35. O2 Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  36. 36. O2 Money y Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  37. 37. GiffGaff Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  38. 38. GiffGaff Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  39. 39. theGeniusWorks.com Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
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