"Winning In The Digital World" Masterclass by Peter Fisk, Part 1 of 4

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"Winning In The Digital World" Masterclass by Peter Fisk ... How can physical companies become more digital, and digital more physical ... the latest insights and practices, leading brands and …

"Winning In The Digital World" Masterclass by Peter Fisk ... How can physical companies become more digital, and digital more physical ... the latest insights and practices, leading brands and initiatives (part 1 of 4 - all available on Slideshare.com)

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  • 1. Winning in the digital di i l world ld (part 1/4) Peter Fisk, CEO of GeniusWorks Author of Marketing Genius Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 2. Part 1. Digital World • Times of crisis and change, winners and losers • Power shifts and the digital revolution Winning in the g • Technology and communications 2.0 and 3.0 • Amazon and Zappos, Nokia and GiffGaff • What will you do? : Digital Vision 2020 digital world Part 2. Digital Brands • Digital people: natives ,immigrants and others • Harnessing the groundswell, embracing networks • Brands in connected, collaborative, communities • Nike+ and Nintendo Wii, T-Mobile and M-Pesa • What will you do? : Digital brand 2012 Part 3. Digital Marketing • Reinventing marketing around the 7 digital Cs • Propositions, conversations and relationships • Search, readers, pages, links, blogs, tweets, etc • Coca Cola and Fedex, Threadless and Turkcell • What will you do? : Integrated marketing 2010 Part 4. Digital Impact • Migrating customers to the digital world g g g • Integrating digital initiatives and experiences • Delivering, measuring and evolving digital impact • Apple iTunes and Dove, Tchibo and O2 • What will you do? : Marketing Priorities 2010 Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 3. Innovators Connectors Adaptors Three kinds of winners Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 4. Network power p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 5. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Network power : Current TV p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 6. Network power : Li & Fung p g Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 7. Innovators Connectors Adaptors Three kinds of winners Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 8. Girl power p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 9. Girl power : Avon p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 10. Girl power : Karla p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 11. Innovators Connectors Adaptors Three kinds of winners Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 12. Every year We destroy 44 million acres of forest We lose 100 million acres of farmland We create 15 million acres of new desert We use 160 billion tons of water Our population rise towards 9 billion The rich get richer We want more Green power p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 13. Green power : EnviroProducts p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 14. Green power : Tesla p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 15. CHIME ... China, India, Middle East East $2.2 trillion consumer spending in China by 2015 p g y Globality 2.5 billion people with mobile p p p phones 13% of world’s population are migrants Ageing in Japan the people over 75 year olds expected to increase by 36% in 10 years Genetics, robotics, internet, nanotech GRIN and implications for work and lifestyles Environment Climate change and resource depletion - peak oil peak people oil, Seismic trends Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 16. In a digital world you could do anything ... g y y g Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 17. ... choose your market strategy y gy Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 18. Future of mobile communications Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 19. Bezos Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 20. Amazon Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 21. Amazon Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 22. Amazon Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 23. Amazon Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 24. Digital history g y Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 25. THE CHANGING LANDSCAPE Digital convergence g g Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 26. People are more p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 27. Digital evolution g Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 28. People want more p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 29. Web 2.0, Web 3.0 , Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 30. People do more p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 31. Content, Transaction, Intelligence , , g Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 32. Nokia Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 33. Nokia Morph p Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 34. Ovi by Nokia y Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 35. O2 Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 36. O2 Money y Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 37. GiffGaff Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 38. GiffGaff Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
  • 39. theGeniusWorks.com Copyright Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com