peterfisk@peterfisk.com
www.theGeniusWorks.com
Kaleidoscope
markets
Winning in
Making new markets
Kaleidoscope markets
Be a gamechanger
Look into your future
Relentless change
fragmentation
Power shifts
New orders
Volatile
Uncertain
Complex
Ambiguous
+genius
Vibrant
UnREAL
Crazy
Astounding
+genius
Kaleidoscope markets
In the kaleidoscope
2010
Pop 6.9Bn
GDP $63T
G7
2020
Pop 7.7Bn
GDP $90T
E7
Markets are being radically shaken up
Not in a l...
Connected, fragmented
Nobody is average
Finding the new growth
consumers in control
Imitation is instant
personalise
east
small
ideas
focus
Automate
west
big
capability
scale
+genius
“I can’t sit in
headquarters and
pretend I’m in touch.
Odds are, what we’re
using today will be
obsolete in a few
years.
T...
deviant
we
relevant
enable
collaborate
consistent
me
different
deliver
individual
+genius
"We do not innovate
around products, but
around a flow or well-
being experiences.
Innovation is done by
biologists,
pharm...
agile
transform
imagination
Value creation
amplify
stabile
improve
experience
Size matters
lead
+genius
“The consumer is our
boss …
Everything we do
should be centred
around added more
value to consumers
… working with them
to...
Business
narrow
view
Your
narrow
view
Client
broader
view
You Client
Seeing things differently
Thinking different things
F...
Making new markets
the next generation
business
Thinking different
See things different
Seize the change
To make new markets
In your own vision
23&Me
DNA Profile $99
Anne Wojcicki
Juan Valdez cafe
Coffee Grower cafes
Luis Genaro Munoz
Moven
Human direct bank
Brett King
GRAAL BIO
ALTERNATIVE ENERGY
BERNADO GRADIN
ASHMEI
PREMIUM SPORTSWEAR
STUART BROOKES
RASPBERRY PI
£20 circuit boards
EDEN UPTON
RENOVA
COLOUR TOILET PAPER
PAULO MP DE SILVA
AZURI TECH
Pay as you go power
Simon Garth
zidisha
P2p lend to FArmers
Julia Jurnia
MAYRIG RESTAURANT
ARMENIAN CULTURE
ALINE KAMAKIAN
REDBUS INDIA
Online bus system
PHANINDRA SAMA
Narayana hospitals
AFFORDABLE SURGERY
Dr DAVI SHETTY
Li & Fung
lobal supply network
Bruce Rockowitz
alibaba
digital marketplace
Jack ma
AIR ASIA
new middle travel
Tony Fernandez
ZESPRI
WORLD’s best KIWIs
LAIN JAGER
Be a gamechanger
Change your
purpose
• Big idea
• Brands
• Characters
• Stories
• Themes
How to change the game?
Context
innovation
• Enhancing
• Collaborating
• Personalising
• Simplifying
• Reframing
Change your
purpose
Change your
c...
Context
innovation
Product
innovation
• Enhancing
• Collaborating
• Personalising
• Simplifying
• Reframing
Change your
pu...
Context
innovation
Product
innovation
Business
innovation
• Enriching
• Humanising
• Streamlining
• Connecting
• Enabling ...
Context
innovation
Product
innovation
Value
innovation
Business
innovation
• Enriching
• Humanising
• Streamlining
• Conne...
Where is your opportunity?
2010
Pop 6.9Bn
GDP $53T
G7
2020
Pop 7.7Bn
GDP $90T
E7
How will you make sense of the kaleidosco...
Market Map
Customer
Capability
Geography Services
From “Gamechangers” by Peter Fisk
© GeniusWorks 2013
Market Map … Example
Customer
Capability
Geography Services
Marketing Managers
Innovation Leaders
Business Leaders
Coachin...
What market are you really in?
2010
Pop 6.9Bn
GDP $53T
G7
2020
Pop 7.7Bn
GDP $90T
E7
How will you make sense of the kaleid...
Business REFrame
What do you do?
What’s the benefit?
What do you really do?
From “Gamechangers” by Peter Fisk
© GeniusWork...
Business Reframe … Example
What do you do?
What’s the benefit?
What do you really do?
Strategic
consulting
advice
Helping ...
How will you win in this world?
2010
Pop 6.9Bn
GDP $53T
G7
2020
Pop 7.7Bn
GDP $90T
E7
How will you make sense of the kalei...
Brand concept
Why is it different
and better?
What do you enable
clients to do?
Accelerated innovation
How do they feel ab...
Brand Concept … Example
Why is it different
and better?
What do you enable
clients to do?
Accelerated innovation
How do th...
He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in
demand around t...
Gamechanging strategies
Collaborative discovery
Possibility focused
Leadership teams
3 intensive days
Innovative solutions...
Business vision Masterclasses Gamechangers
Innovation Business summits Think Different
Brand strategy Customised training ...
The new breed of market leaders think and act differently. They fuse
digital and physical, global and local, ideas and net...
PeterFisk@PeterFisk.com
theGeniusWorks.com
@GeniusWorkspeterfisk@peterfisk.com
www.theGeniusWorks.com
Winning in Kaleidoscope Markets by Peter Fisk
Winning in Kaleidoscope Markets by Peter Fisk
Winning in Kaleidoscope Markets by Peter Fisk
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Winning in Kaleidoscope Markets by Peter Fisk

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Kaleidoscope Thinking: Markets are changing at relentless speed. Winners seize the opportunities of change, to make new markets in their own vision ... a new Keynote from Peter Fisk, part of his new Gamechangers book and research project. Contact peterfisk@peterfisk.com

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Winning in Kaleidoscope Markets by Peter Fisk

  1. 1. peterfisk@peterfisk.com www.theGeniusWorks.com Kaleidoscope markets Winning in
  2. 2. Making new markets Kaleidoscope markets Be a gamechanger
  3. 3. Look into your future
  4. 4. Relentless change fragmentation Power shifts New orders
  5. 5. Volatile Uncertain Complex Ambiguous +genius
  6. 6. Vibrant UnREAL Crazy Astounding
  7. 7. +genius
  8. 8. Kaleidoscope markets
  9. 9. In the kaleidoscope 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 Markets are being radically shaken up Not in a linear, predictable way But like a kaleidoscope … How will the shake-up shape your market?
  10. 10. Connected, fragmented Nobody is average
  11. 11. Finding the new growth
  12. 12. consumers in control Imitation is instant
  13. 13. personalise east small ideas focus Automate west big capability scale +genius
  14. 14. “I can’t sit in headquarters and pretend I’m in touch. Odds are, what we’re using today will be obsolete in a few years. The past is never the - future. But it’s easy to get caught up in the present” Marc Benioff, Salesforce.com
  15. 15. deviant we relevant enable collaborate consistent me different deliver individual +genius
  16. 16. "We do not innovate around products, but around a flow or well- being experiences. Innovation is done by biologists, pharmacists, marketers, sociologists, psychologists” Victor Fernandes, Natura Cosmetics
  17. 17. agile transform imagination Value creation amplify stabile improve experience Size matters lead +genius
  18. 18. “The consumer is our boss … Everything we do should be centred around added more value to consumers … working with them to achieve it” AJ Lafley CEO P&G
  19. 19. Business narrow view Your narrow view Client broader view You Client Seeing things differently Thinking different things From “Gamechangers” by Peter Fisk © GeniusWorks 2013
  20. 20. Making new markets
  21. 21. the next generation business Thinking different
  22. 22. See things different Seize the change To make new markets In your own vision
  23. 23. 23&Me DNA Profile $99 Anne Wojcicki
  24. 24. Juan Valdez cafe Coffee Grower cafes Luis Genaro Munoz
  25. 25. Moven Human direct bank Brett King
  26. 26. GRAAL BIO ALTERNATIVE ENERGY BERNADO GRADIN
  27. 27. ASHMEI PREMIUM SPORTSWEAR STUART BROOKES
  28. 28. RASPBERRY PI £20 circuit boards EDEN UPTON
  29. 29. RENOVA COLOUR TOILET PAPER PAULO MP DE SILVA
  30. 30. AZURI TECH Pay as you go power Simon Garth
  31. 31. zidisha P2p lend to FArmers Julia Jurnia
  32. 32. MAYRIG RESTAURANT ARMENIAN CULTURE ALINE KAMAKIAN
  33. 33. REDBUS INDIA Online bus system PHANINDRA SAMA
  34. 34. Narayana hospitals AFFORDABLE SURGERY Dr DAVI SHETTY
  35. 35. Li & Fung lobal supply network Bruce Rockowitz
  36. 36. alibaba digital marketplace Jack ma
  37. 37. AIR ASIA new middle travel Tony Fernandez
  38. 38. ZESPRI WORLD’s best KIWIs LAIN JAGER
  39. 39. Be a gamechanger
  40. 40. Change your purpose • Big idea • Brands • Characters • Stories • Themes How to change the game?
  41. 41. Context innovation • Enhancing • Collaborating • Personalising • Simplifying • Reframing Change your purpose Change your context • Big idea • Brands • Characters • Stories • Themes
  42. 42. Context innovation Product innovation • Enhancing • Collaborating • Personalising • Simplifying • Reframing Change your purpose Change your context Change your experience • Big idea • Brands • Characters • Stories • Themes • Enriching • Humanising • Streamlining • Connecting • Enabling more
  43. 43. Context innovation Product innovation Business innovation • Enriching • Humanising • Streamlining • Connecting • Enabling more • Enhancing • Collaborating • Personalising • Simplifying • Reframing • Enlarging • Emotionalising • Amplifying • Enlarging • Mobilising Change your purpose Change your context Change your experience Change your business • Big idea • Brands • Characters • Stories • Themes
  44. 44. Context innovation Product innovation Value innovation Business innovation • Enriching • Humanising • Streamlining • Connecting • Enabling more • Winning • Enabling • Sustaining • Growing • Amplifying • Enhancing • Collaborating • Personalising • Simplifying • Reframing • Extending • Partnering • Subscribing • Licensing • Reconfiguring Change your purpose Change your context Change your experience Change your impact Change your business • Big idea • Brands • Characters • Stories • Themes From “Gamechangers” by Peter Fisk © GeniusWorks 2013
  45. 45. Where is your opportunity? 2010 Pop 6.9Bn GDP $53T G7 2020 Pop 7.7Bn GDP $90T E7 How will you make sense of the kaleidoscope? From “Gamechangers” by Peter Fisk © GeniusWorks 2013
  46. 46. Market Map Customer Capability Geography Services From “Gamechangers” by Peter Fisk © GeniusWorks 2013
  47. 47. Market Map … Example Customer Capability Geography Services Marketing Managers Innovation Leaders Business Leaders Coaching leaders Inspiring innovation Business advisory Growthconsulting VentureIncubation Acceleratedinnovation SouthEastAsia CentralEurope LatinAmerica From “Gamechangers” by Peter Fisk © GeniusWorks 2013
  48. 48. What market are you really in? 2010 Pop 6.9Bn GDP $53T G7 2020 Pop 7.7Bn GDP $90T E7 How will you make sense of the kaleidoscope?
  49. 49. Business REFrame What do you do? What’s the benefit? What do you really do? From “Gamechangers” by Peter Fisk © GeniusWorks 2013
  50. 50. Business Reframe … Example What do you do? What’s the benefit? What do you really do? Strategic consulting advice Helping companies innovate faster Accelerate growth From “Gamechangers” by Peter Fisk © GeniusWorks 2013
  51. 51. How will you win in this world? 2010 Pop 6.9Bn GDP $53T G7 2020 Pop 7.7Bn GDP $90T E7 How will you make sense of the kaleidoscope?
  52. 52. Brand concept Why is it different and better? What do you enable clients to do? Accelerated innovation How do they feel about their experience? From “Gamechangers” by Peter Fisk © GeniusWorks 2013
  53. 53. Brand Concept … Example Why is it different and better? What do you enable clients to do? Accelerated innovation How do they feel about their experience? Helping companies grow faster Faster, innovate, collaborative Energised, engaged inspired From “Gamechangers” by Peter Fisk © GeniusWorks 2013
  54. 54. He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in demand around the world as a strategic consultant and energising speaker. Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior management worldwide to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership teams, InnoLab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a broad range of development workshops, combining new ideas, next practices and effective action. His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results. His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages!), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good. Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming “the world’s favourite airline” and managed brands like Concorde. He went on to work with many of the world’s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone. Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his own business, GeniusWorks. Email: peterfisk@peterfisk.com Twitter: @geniusworks Website: www.theGeniusWorks.com Project: www.NextGenerationBrands.com Peter fisk Peter Fisk is a business and brand innovation expert. He is a strategic advisor to business leaders on winning strategies and bolder brands, smarter innovation and better marketing … making sense of fast-changing markets, learning from the next generation of brands, digital and physical, large and small, west and east, new ideas and practical solutions … inspiring and enabling you to innovate and win in the exciting new world of business.
  55. 55. Gamechanging strategies Collaborative discovery Possibility focused Leadership teams 3 intensive days Innovative solutions Deep insights, big ideas Customer experiences High energy workshops 8-12 day projects Brand blueprinting Portfolio and architecture Essence and propositions Experience delivery 15-75 day projects GENIUSWORKS GeniusWorks is a boutique strategic consulting firm, specialising in innovative brand and business strategies that seize the opportunities of a new business world to accelerate growth Contact Peter Fisk at peterfisk@peterfisk.com or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.com
  56. 56. Business vision Masterclasses Gamechangers Innovation Business summits Think Different Brand strategy Customised training New Customer Agenda Propositions Innovative Leaders Einstein Picasso Business impact Winning Marketers GenY+SoLoMo=expG Future Innolab Brandlab optima fast Strategic consulting Practical development Inspiring keynotes Contact Peter Fisk at peterfisk@peterfisk.com or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.com Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions for implementation and profitable growth. Customised approaches, built around these proven formats: Fast, intense process helping executive teams rethink purpose and strategy in a fast changing world, and then to refocus and reinvent the business for the future. Recent clients: Cinnamon, Vodafone Accelerated and collaborative three phase process exploring insights, designing concepts and delivering innovative solutions for market success. Recent clients: Savola Foods, Turkcell Developing or extending your brand for a better future, based on purpose and relevance, differentiation and identity, experience and effective delivery. Recent clients: Aeroflot, Philosophy Developing fresh, distinctive value propositions for each target audience, building on the brand to engage customers and deliver better solutions. Recent clients: TeliaSonera, Visa Europe Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions implementation and profitable growth. Recent clients: Microsoft, Pinar Developing people to think different and act smarter in the new business world, from summits and seminars, to practical workshops and retreats, the content and experience is designed around your people: Inspiring, practical and stretching 1-2 day seminars on future strategy and brands, marketing and innovation applied to your business issues and sector opportunities. Recent clients: BNP Paribas, Skanska Bringing your people together to rethink and refocus their priorities and direction. Designing and facilitating the format and content to energise, connect and enable. Recent clients: Hershey’s, Time Warner Working with you to design better programmes from 40+ modules, based on team and personal capabilities and priorities, qualifications and real impact. Recent clients: Coca Cola, Eczacibasi From 2d to 4d: command and control to connecting and collaborating, catalysing and creating, amplifying potential to deliver business and market leadership. Recent clients: Coty Beauty, Lastminute Customer champions, business innovators, growth drivers … how to drive and align the business, and deliver more business and market impact. Recent clients: Nestle, Standard Life Alibaba to Zidisha, Ashmei to ZaoZao, the next generation of brands are shaping markets with new ideas and tools. What does it take to compete, innovate and win in these new markets? Example themes for keynote speeches: How to shape your market in your own vision, not live in the shadow of others. How to innovate from the future back, then win now forward. What is the future of health, retail, travel and your world? Steve Jobs was a genius and a geek, who defied the rules of business to create new markets, and phenomenal results. How can you apply the magic of Apple to your business, and Steve to your leadership? What do post-crisis, digitally enabled, globally influenced customers really want? Connecting insights and trends, to explore how you can do more for your customers, and outthink the competition. How to combine the analytical precision and disruptive imagination of your left and right brain to think bigger, simplify complexity, shape the future, innovate smarter, and make better decisions. Young people, social media, mobile marketing … connecting digital and physical worlds, networks and content, viral storytelling and target promotions to deliver faster, exponential growth. myworld +genius
  57. 57. The new breed of market leaders think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency. They embrace all the new business tools - from empathetic design to disruptive technologies, social media to sustainable innovation – bringing them together for more impact. These are the building blocks for you to come a gamechanger too. • Human … customer-driven, human-centred emotionally-engaging business • Creative … design and innovation, to think bolder , different and better • Networked … built around networks and partnerships of supply and demand • Social … social media and online communities, but local and tribal too • Participative … crowdsourcing, co-creating, collaborating with customers • Responsible … doing better by doing good, socially and environmentally “Gamechangers: Next Generation Strategies for Brands and Business” … is the next book from Peter Fisk published April 2014 Explore and collaborate with the work in progress at www.NextGenerationBrands.com GAMECHANGERS
  58. 58. PeterFisk@PeterFisk.com theGeniusWorks.com @GeniusWorkspeterfisk@peterfisk.com www.theGeniusWorks.com
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