Think Simple Live Loud: Peter Fisk in Istanbul 2013
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Think Simple Live Loud: Peter Fisk in Istanbul 2013

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Full version of Peter Fisk's keynote presentation at MCT International Marketing Summit, Istanbul 2013 ... For more details contact peterfisk@peterfisk.com

Full version of Peter Fisk's keynote presentation at MCT International Marketing Summit, Istanbul 2013 ... For more details contact peterfisk@peterfisk.com

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Transcript

  • 1. @geniusworks peterfisk@peterfisk.com
  • 2. Fast
  • 3. Relentless
  • 4. Exponential
  • 5. Disruptive
  • 6. Change
  • 7. Unpredictable
  • 8. Unreal
  • 9. Complex
  • 10. Complex Crazy
  • 11. Volatile
  • 12. Volatile Vibrant
  • 13. Challenge
  • 14. Challenge Opportunity
  • 15. Analytics
  • 16. Analytics to Advocacy
  • 17. Big data
  • 18. Big data and Biotech
  • 19. Collaborative
  • 20. Collaborative to Contagious
  • 21. Frozen Yogurt
  • 22. Frozen Yogurt and Flying Cars
  • 23. Istanbul
  • 24. Istanbul to Indonesia
  • 25. Mobile
  • 26. Mobile and Millenials
  • 27. Real-time
  • 28. Real-time and Relevant
  • 29. Ambitious.
  • 30. Ambitious. Confused.
  • 31. Ambitious. Confused. Excited.
  • 32. Ambitious. Confused. Excited. Tired.
  • 33. Ambitious. Confused. Excited. Tired. Hopeful.
  • 34. Individual.
  • 35. Individual. Demanding.
  • 36. Individual. Demanding. Frustrated.
  • 37. Individual. Demanding. Frustrated. Promiscuous.
  • 38. Individual. Demanding. Frustrated. Promiscuous. Global.
  • 39. Where are we going?
  • 40. Where are we going? Why am I here?
  • 41. How can I do more?
  • 42. How can I do more? How can we do better?
  • 43. What matters most?
  • 44. Complex markets
  • 45. Incrediible change New opportunities Complex markets
  • 46. worldchanging opportunities 23andme Complex markets
  • 47. Complex markets Focus
  • 48. create your space Define your purpose Complex markets Focus
  • 49. Complex markets Focus
  • 50. Complex markets Focus Simplify
  • 51. Simple is not easy Less is more Complex markets Focus Simplify
  • 52. Complex markets Focus Simplify
  • 53. Complex markets Focus Simplify Resonate
  • 54. Bolder brands Real and relevant Complex markets Focus Simplify Resonate
  • 55. Building communities Celebrate journeys Moments of happiness Real beauty Creative children Express your style Care for the outdoors Inspire every athlete* Add sparkle
  • 56. Complex markets Focus Simplify
  • 57. Complex markets Focus Simplify Resonate
  • 58. Complex markets Focus Simplify Resonate Amplify
  • 59. Complex markets Focus Simplify Resonate Amplify
  • 60. Make more of less Inspire and enable Complex markets Focus Simplify Resonate Amplify
  • 61. Complex markets Focus Simplify Resonate
  • 62. Complex markets Focus Simplify Resonate Amplify Impact
  • 63. People pay more More Tell others Complex markets Focus Simplify Resonate Amplify Impact
  • 64. Complex markets Focus Simplify Resonate Amplify Impact
  • 65. Complex markets Focus Simplify Resonate Amplify Impact Winning business
  • 66. Make life better 10 times not 10% Complex markets Focus Simplify Resonate Amplify Impact Winning business
  • 67. Complex markets Focus Simplify Resonate Amplify Impact Winning business
  • 68. Think simple
  • 69. Live loud
  • 70. In a world of complexity
  • 71. In a world of complexity simplicity stands out
  • 72. Clarity instead of confusion
  • 73. Clarity instead of confusion Decision instead of doubt
  • 74. “Simple is harder than complex …
  • 75. … You have to get your thinking clean
  • 76. But if you can …
  • 77. … you can move mountains”
  • 78. Focus
  • 79. Less is More
  • 80. Focus on fewer but better
  • 81. Focus on fewer but better opportunities
  • 82. Focus on fewer but better opportunities customers
  • 83. Focus on fewer but better opportunities customers products
  • 84. Focus on fewer but better opportunities customers products ideas
  • 85. Don’t be average
  • 86. Don’t be average Be better
  • 87. Find your brand’s purpose
  • 88. Insightful and inspiring
  • 89. Insightful and inspiring Simple and human
  • 90. Insightful and inspiring Simple and human Magical
  • 91. Resonate
  • 92. Create your own space in the world
  • 93. Be real and relevant
  • 94. Be innovative and inspiring
  • 95. Be bold and brilliant
  • 96. Topical
  • 97. Topical Relevant
  • 98. Topical Relevant Contagious
  • 99. Amplify
  • 100. More impact
  • 101. DRAMATIC
  • 102. “Don’t be afraid to give up the good
  • 103. “Don’t be afraid to give up the good … and go for the great”
  • 104. Life is really simple
  • 105. but we make it complicated
  • 106. Reach for the stars
  • 107. Live life
  • 108. Live loud
  • 109. @geniusworks peterfisk@peterfisk.com theGeniusWorks.com GeniusIstanbul.com