Think Simple Live Loud: Peter Fisk in Istanbul 2013

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Full version of Peter Fisk's keynote presentation at MCT International Marketing Summit, Istanbul 2013 ... For more details contact peterfisk@peterfisk.com

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Think Simple Live Loud: Peter Fisk in Istanbul 2013

  1. 1. @geniusworks peterfisk@peterfisk.com
  2. 2. Fast
  3. 3. Relentless
  4. 4. Exponential
  5. 5. Disruptive
  6. 6. Change
  7. 7. Unpredictable
  8. 8. Unreal
  9. 9. Complex
  10. 10. Complex Crazy
  11. 11. Volatile
  12. 12. Volatile Vibrant
  13. 13. Challenge
  14. 14. Challenge Opportunity
  15. 15. Analytics
  16. 16. Analytics to Advocacy
  17. 17. Big data
  18. 18. Big data and Biotech
  19. 19. Collaborative
  20. 20. Collaborative to Contagious
  21. 21. Frozen Yogurt
  22. 22. Frozen Yogurt and Flying Cars
  23. 23. Istanbul
  24. 24. Istanbul to Indonesia
  25. 25. Mobile
  26. 26. Mobile and Millenials
  27. 27. Real-time
  28. 28. Real-time and Relevant
  29. 29. Ambitious.
  30. 30. Ambitious. Confused.
  31. 31. Ambitious. Confused. Excited.
  32. 32. Ambitious. Confused. Excited. Tired.
  33. 33. Ambitious. Confused. Excited. Tired. Hopeful.
  34. 34. Individual.
  35. 35. Individual. Demanding.
  36. 36. Individual. Demanding. Frustrated.
  37. 37. Individual. Demanding. Frustrated. Promiscuous.
  38. 38. Individual. Demanding. Frustrated. Promiscuous. Global.
  39. 39. Where are we going?
  40. 40. Where are we going? Why am I here?
  41. 41. How can I do more?
  42. 42. How can I do more? How can we do better?
  43. 43. What matters most?
  44. 44. Complex markets
  45. 45. Incrediible change New opportunities Complex markets
  46. 46. worldchanging opportunities 23andme Complex markets
  47. 47. Complex markets Focus
  48. 48. create your space Define your purpose Complex markets Focus
  49. 49. Complex markets Focus
  50. 50. Complex markets Focus Simplify
  51. 51. Simple is not easy Less is more Complex markets Focus Simplify
  52. 52. Complex markets Focus Simplify
  53. 53. Complex markets Focus Simplify Resonate
  54. 54. Bolder brands Real and relevant Complex markets Focus Simplify Resonate
  55. 55. Building communities Celebrate journeys Moments of happiness Real beauty Creative children Express your style Care for the outdoors Inspire every athlete* Add sparkle
  56. 56. Complex markets Focus Simplify
  57. 57. Complex markets Focus Simplify Resonate
  58. 58. Complex markets Focus Simplify Resonate Amplify
  59. 59. Complex markets Focus Simplify Resonate Amplify
  60. 60. Make more of less Inspire and enable Complex markets Focus Simplify Resonate Amplify
  61. 61. Complex markets Focus Simplify Resonate
  62. 62. Complex markets Focus Simplify Resonate Amplify Impact
  63. 63. People pay more More Tell others Complex markets Focus Simplify Resonate Amplify Impact
  64. 64. Complex markets Focus Simplify Resonate Amplify Impact
  65. 65. Complex markets Focus Simplify Resonate Amplify Impact Winning business
  66. 66. Make life better 10 times not 10% Complex markets Focus Simplify Resonate Amplify Impact Winning business
  67. 67. Complex markets Focus Simplify Resonate Amplify Impact Winning business
  68. 68. Think simple
  69. 69. Live loud
  70. 70. In a world of complexity
  71. 71. In a world of complexity simplicity stands out
  72. 72. Clarity instead of confusion
  73. 73. Clarity instead of confusion Decision instead of doubt
  74. 74. “Simple is harder than complex …
  75. 75. … You have to get your thinking clean
  76. 76. But if you can …
  77. 77. … you can move mountains”
  78. 78. Focus
  79. 79. Less is More
  80. 80. Focus on fewer but better
  81. 81. Focus on fewer but better opportunities
  82. 82. Focus on fewer but better opportunities customers
  83. 83. Focus on fewer but better opportunities customers products
  84. 84. Focus on fewer but better opportunities customers products ideas
  85. 85. Don’t be average
  86. 86. Don’t be average Be better
  87. 87. Find your brand’s purpose
  88. 88. Insightful and inspiring
  89. 89. Insightful and inspiring Simple and human
  90. 90. Insightful and inspiring Simple and human Magical
  91. 91. Resonate
  92. 92. Create your own space in the world
  93. 93. Be real and relevant
  94. 94. Be innovative and inspiring
  95. 95. Be bold and brilliant
  96. 96. Topical
  97. 97. Topical Relevant
  98. 98. Topical Relevant Contagious
  99. 99. Amplify
  100. 100. More impact
  101. 101. DRAMATIC
  102. 102. “Don’t be afraid to give up the good
  103. 103. “Don’t be afraid to give up the good … and go for the great”
  104. 104. Life is really simple
  105. 105. but we make it complicated
  106. 106. Reach for the stars
  107. 107. Live life
  108. 108. Live loud
  109. 109. @geniusworks peterfisk@peterfisk.com theGeniusWorks.com GeniusIstanbul.com

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