Think Simple Live Loud: Peter Fisk in Istanbul 2013
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Think Simple Live Loud: Peter Fisk in Istanbul 2013

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Full version of Peter Fisk's keynote presentation at MCT International Marketing Summit, Istanbul 2013 ... For more details contact peterfisk@peterfisk.com

Full version of Peter Fisk's keynote presentation at MCT International Marketing Summit, Istanbul 2013 ... For more details contact peterfisk@peterfisk.com

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Think Simple Live Loud: Peter Fisk in Istanbul 2013 Think Simple Live Loud: Peter Fisk in Istanbul 2013 Presentation Transcript

  • @geniusworks peterfisk@peterfisk.com
  • Fast
  • Relentless
  • Exponential
  • Disruptive
  • Change
  • Unpredictable
  • Unreal
  • Complex
  • Complex Crazy
  • Volatile
  • Volatile Vibrant
  • Challenge
  • Challenge Opportunity
  • Analytics
  • Analytics to Advocacy
  • Big data
  • Big data and Biotech
  • Collaborative
  • Collaborative to Contagious
  • Frozen Yogurt
  • Frozen Yogurt and Flying Cars
  • Istanbul
  • Istanbul to Indonesia
  • Mobile
  • Mobile and Millenials
  • Real-time
  • Real-time and Relevant
  • Ambitious.
  • Ambitious. Confused.
  • Ambitious. Confused. Excited.
  • Ambitious. Confused. Excited. Tired.
  • Ambitious. Confused. Excited. Tired. Hopeful.
  • Individual.
  • Individual. Demanding.
  • Individual. Demanding. Frustrated.
  • Individual. Demanding. Frustrated. Promiscuous.
  • Individual. Demanding. Frustrated. Promiscuous. Global.
  • Where are we going?
  • Where are we going? Why am I here?
  • How can I do more?
  • How can I do more? How can we do better?
  • What matters most?
  • Complex markets
  • Incrediible change New opportunities Complex markets
  • worldchanging opportunities 23andme Complex markets
  • Complex markets Focus
  • create your space Define your purpose Complex markets Focus
  • Complex markets Focus
  • Complex markets Focus Simplify
  • Simple is not easy Less is more Complex markets Focus Simplify
  • Complex markets Focus Simplify
  • Complex markets Focus Simplify Resonate
  • Bolder brands Real and relevant Complex markets Focus Simplify Resonate
  • Building communities Celebrate journeys Moments of happiness Real beauty Creative children Express your style Care for the outdoors Inspire every athlete* Add sparkle
  • Complex markets Focus Simplify
  • Complex markets Focus Simplify Resonate
  • Complex markets Focus Simplify Resonate Amplify
  • Complex markets Focus Simplify Resonate Amplify
  • Make more of less Inspire and enable Complex markets Focus Simplify Resonate Amplify
  • Complex markets Focus Simplify Resonate
  • Complex markets Focus Simplify Resonate Amplify Impact
  • People pay more More Tell others Complex markets Focus Simplify Resonate Amplify Impact
  • Complex markets Focus Simplify Resonate Amplify Impact
  • Complex markets Focus Simplify Resonate Amplify Impact Winning business
  • Make life better 10 times not 10% Complex markets Focus Simplify Resonate Amplify Impact Winning business
  • Complex markets Focus Simplify Resonate Amplify Impact Winning business
  • Think simple
  • Live loud
  • In a world of complexity
  • In a world of complexity simplicity stands out
  • Clarity instead of confusion
  • Clarity instead of confusion Decision instead of doubt
  • “Simple is harder than complex …
  • … You have to get your thinking clean
  • But if you can …
  • … you can move mountains”
  • Focus
  • Less is More
  • Focus on fewer but better
  • Focus on fewer but better opportunities
  • Focus on fewer but better opportunities customers
  • Focus on fewer but better opportunities customers products
  • Focus on fewer but better opportunities customers products ideas
  • Don’t be average
  • Don’t be average Be better
  • Find your brand’s purpose
  • Insightful and inspiring
  • Insightful and inspiring Simple and human
  • Insightful and inspiring Simple and human Magical
  • Resonate
  • Create your own space in the world
  • Be real and relevant
  • Be innovative and inspiring
  • Be bold and brilliant
  • Topical
  • Topical Relevant
  • Topical Relevant Contagious
  • Amplify
  • More impact
  • DRAMATIC
  • “Don’t be afraid to give up the good
  • “Don’t be afraid to give up the good … and go for the great”
  • Life is really simple
  • but we make it complicated
  • Reach for the stars
  • Live life
  • Live loud
  • @geniusworks peterfisk@peterfisk.com theGeniusWorks.com GeniusIstanbul.com