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Think Simple Live Loud: Peter Fisk in Istanbul 2013
 

Think Simple Live Loud: Peter Fisk in Istanbul 2013

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Full version of Peter Fisk's keynote presentation at MCT International Marketing Summit, Istanbul 2013 ... For more details contact peterfisk@peterfisk.com

Full version of Peter Fisk's keynote presentation at MCT International Marketing Summit, Istanbul 2013 ... For more details contact peterfisk@peterfisk.com

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    Think Simple Live Loud: Peter Fisk in Istanbul 2013 Think Simple Live Loud: Peter Fisk in Istanbul 2013 Presentation Transcript

    • @geniusworks peterfisk@peterfisk.com
    • Fast
    • Relentless
    • Exponential
    • Disruptive
    • Change
    • Unpredictable
    • Unreal
    • Complex
    • Complex Crazy
    • Volatile
    • Volatile Vibrant
    • Challenge
    • Challenge Opportunity
    • Analytics
    • Analytics to Advocacy
    • Big data
    • Big data and Biotech
    • Collaborative
    • Collaborative to Contagious
    • Frozen Yogurt
    • Frozen Yogurt and Flying Cars
    • Istanbul
    • Istanbul to Indonesia
    • Mobile
    • Mobile and Millenials
    • Real-time
    • Real-time and Relevant
    • Ambitious.
    • Ambitious. Confused.
    • Ambitious. Confused. Excited.
    • Ambitious. Confused. Excited. Tired.
    • Ambitious. Confused. Excited. Tired. Hopeful.
    • Individual.
    • Individual. Demanding.
    • Individual. Demanding. Frustrated.
    • Individual. Demanding. Frustrated. Promiscuous.
    • Individual. Demanding. Frustrated. Promiscuous. Global.
    • Where are we going?
    • Where are we going? Why am I here?
    • How can I do more?
    • How can I do more? How can we do better?
    • What matters most?
    • Complex markets
    • Incrediible change New opportunities Complex markets
    • worldchanging opportunities 23andme Complex markets
    • Complex markets Focus
    • create your space Define your purpose Complex markets Focus
    • Complex markets Focus
    • Complex markets Focus Simplify
    • Simple is not easy Less is more Complex markets Focus Simplify
    • Complex markets Focus Simplify
    • Complex markets Focus Simplify Resonate
    • Bolder brands Real and relevant Complex markets Focus Simplify Resonate
    • Building communities Celebrate journeys Moments of happiness Real beauty Creative children Express your style Care for the outdoors Inspire every athlete* Add sparkle
    • Complex markets Focus Simplify
    • Complex markets Focus Simplify Resonate
    • Complex markets Focus Simplify Resonate Amplify
    • Complex markets Focus Simplify Resonate Amplify
    • Make more of less Inspire and enable Complex markets Focus Simplify Resonate Amplify
    • Complex markets Focus Simplify Resonate
    • Complex markets Focus Simplify Resonate Amplify Impact
    • People pay more More Tell others Complex markets Focus Simplify Resonate Amplify Impact
    • Complex markets Focus Simplify Resonate Amplify Impact
    • Complex markets Focus Simplify Resonate Amplify Impact Winning business
    • Make life better 10 times not 10% Complex markets Focus Simplify Resonate Amplify Impact Winning business
    • Complex markets Focus Simplify Resonate Amplify Impact Winning business
    • Think simple
    • Live loud
    • In a world of complexity
    • In a world of complexity simplicity stands out
    • Clarity instead of confusion
    • Clarity instead of confusion Decision instead of doubt
    • “Simple is harder than complex …
    • … You have to get your thinking clean
    • But if you can …
    • … you can move mountains”
    • Focus
    • Less is More
    • Focus on fewer but better
    • Focus on fewer but better opportunities
    • Focus on fewer but better opportunities customers
    • Focus on fewer but better opportunities customers products
    • Focus on fewer but better opportunities customers products ideas
    • Don’t be average
    • Don’t be average Be better
    • Find your brand’s purpose
    • Insightful and inspiring
    • Insightful and inspiring Simple and human
    • Insightful and inspiring Simple and human Magical
    • Resonate
    • Create your own space in the world
    • Be real and relevant
    • Be innovative and inspiring
    • Be bold and brilliant
    • Topical
    • Topical Relevant
    • Topical Relevant Contagious
    • Amplify
    • More impact
    • DRAMATIC
    • “Don’t be afraid to give up the good
    • “Don’t be afraid to give up the good … and go for the great”
    • Life is really simple
    • but we make it complicated
    • Reach for the stars
    • Live life
    • Live loud
    • @geniusworks peterfisk@peterfisk.com theGeniusWorks.com GeniusIstanbul.com