think different                          like steve jobs                          about leadership                        ...
Everyone knows the story of Steve Jobs.“Think Different” is about applying his best ideas,and differences, to you and your...
how well do youknow steve jobs?
1. Where was Steve born?                                          a. San Francisco                                        ...
4. Who was Steve’s first employer?                                          a. HP                                         ...
7. What did Steve want to call the iMac?                                          a. Macman                               ...
10. Apple’s value grew by how much from 1997 to 2011?                                          a. 40%                     ...
part oneleadership                          think different                               about                           ...
M                         A                        G                           I                         C© Peter Fisk 201...
1955
Born in San Francisco, Jobs grew up in what would later become Silicon Valley
Adopted, he thought he was unwanted, but his parents told him he was special
He acquired his parents garage, from where his revolution would begin
“I remember reading an article in Scientific Americanwhen I was about 12 years old where they measured theefficiency of lo...
1967
Another more famous garage down the road inspired his interest in electronics
At 13, he picked up the phone to Bill Hewlett, and asked for some free parts
“My role models were Bill Hewlett and David Packard… they were out not so much to make money as tochange the world”
Steve was curious … always thinking bigger … about how the world worked
The magazine became a source of his connected thinking, and personal beliefs
“Why do you do something?”
1969
At the same time a cultural revolution encouraged new ideas and possibilities
At 14, Jobs met an electronics magician 5 years older, Steve Wozniak
“Woz and I very much liked the Beatles, and Dylan’spoetry, and spent a lot of time thinking about that stuff.This was Cali...
1971
Jobs and Woz soon hit on a way to make some money, illegally
The “blue boxes” imitated dial tones enabling users to make free calls
“When I was 17, I read a quote that said ‘live each day asif it was your last’… and decided to adopt the wisdom”
Steve rejected technology universities like Stanford, in favour of arts at Reed College
1974
Steve’s first job was at Atari, designing an early computer game (with Woz’s help)
The two friends had bigger plans. They wanted to make a stand-alone computer
They shared their ideas at the Homebrew Computer Club, and got their first order
Steve sold his beloved VW Campervan, and Woz sold his calculator
1976
In 1996, Apple Computer was founded in Steve’s parents garage
Make history - have a stretching ambition, don’t                        M                 compromise, and “put a ding in t...
Their first circuit board was the foundation of the personal computer
Steve wanted to make it less scary for people, and built a box to hide it
Apple I, and at 21 years old Steve made his first $1million
1978
Steve wanted success fast … $1m when he was 21, $10m at 22, $100m at 23
Apple II was a sensation … the most beautiful, powerful computer in history
West Coast Computer Fair … Apple sold 300 computers at $1298 each
Make history - have a stretching ambition, don’t                        M                 compromise, and “put a ding in t...
In 1979 Steve visits Xerox PARC and sees his first GUI and mouse … “amazing”
“Good artists copy, great artists steal”
VisiCalc spreadsheets quickly made Apple II a must have for businesses
Having disputed paternity, Jobs got to know Lisa Brennan, his daughter
1980
Side-lined by Apple CEO Mike Scott, Jobs creates the maverick Mac team
The Mac team were different … disruptors, pirates, visionaries
“The Mac team were artists, scientists, teachers,historians … we all brought something new …Bring in the best. Don’t be na...
Make history - have a stretching ambition, don’t                        M                 compromise, and “put a ding in t...
“All of us on the Mac team point to that as the high pointof our careers …It was like the Beatles playing Shea Stadium”
The Mac team were intensely proud of their innovation, embossed with their names
“My best contribution to the group is not settling foranything but really good stuff”
Zen-loving Jobs was inspired by Japanese design, particularly Sony
Many innovation off-shoots were explored but rejected, focusing on the Mac
Even considering a laptop design, 25 years ahead of its time
1982
Jobs invited Time Magazine to shadow him for a year
The Computer wins
“Steve insists that were shipping in early 1982, and wontaccept answers to the contrary …Steve has a reality distortion fi...
Jobs was intense, obsessive, aesthetic … and incredibly difficult to work with
1984
At the 1984 Superbowl, nobody remembered the Raiders or Redskins …
Ridley Scott’s 1984 ad was only ever shown once, costing $1.5 million
The Macintosh was phenomenal … it could write, talk and dance …
John Sculley was more interested in selling than innovating
“Do you want to spend the rest of your life selling sugaredwater … Or do you want a chance to change the world?”
The Mac was Steve’s baby, but he was soon to lose it …
“Why do great organisations lose direction?Because they focus on maximising sales rather thansustaining innovation”
1985
“Sometimes life hits you in the head with a brick.Dont lose faith.Im convinced that the only thing that kept me going wast...
After 30 attempts, Jobs asked IBM logo designer Paul Rand to create his identity
“I didnt see it then, but it turned out that getting fired fromApple was the best thing that could have ever happenedto me...
Jobs quickly gathered the best people, and started to build mega-computers
NeXT found the business market difficult, deciding to refocus on software
Make history - have a stretching ambition, don’tM   compromise, and “put a ding in the universe”    Apply your passion – b...
1986
In 1986 Jobs bought George Lucas’s computer division for $10m
Ed Catmull, Steve, and John Lasseter created Pixar
“With really great people … you can tell it as it is, youdon’t need ego, you can be wrong … success is whatmatters”
1989
“I’m convinced that about half of what separates thesuccessful entrepreneurs from the non-successful onesis pure persevera...
1991
In 1991, Steve meets Laurene Powell, and decides to skip a meeting …
Zen guru, Kobin Chino with Steve and Laurene in Yosemite National Park
More balanced, more relaxed, more mature … a new Steve emerges
1995
Toy Story is released … and Pixar goes public … Jobs is now worth $1.5bn
“We think Toy Story is the biggest advance in animationsince Walt Disney started it all with the release of SnowWhite 50 y...
1997
“The cure for Apple is not cost-cutting. The cure for Appleis to innovate its way out of its current predicament”
Apple buys NeXT for $400m … Jobs returns … with a new $150m investor
Steve wanted to rebuild Apple as a brand about values, and “the dreams we share”
“Apple branding is not about communicating … it’s about enchanting people”
Make history - have a stretching ambition, don’t                        M                 compromise, and “put a ding in t...
“What type of computer would Einstein or Picasso have used?”
part twoinnovation                          think different                               about                           ...
A                         P                         P                         L                         E© Peter Fisk 2013...
“Just as Steve loved ideas and loved making stuff, hetreated the process of creativity with a rare and awonderful reverenc...
1998
For my first trick … Jobs reinvents the Mac, the candy coloured fashion item
“Innovation has nothing to do with how many R&D dollarsyou have …When Apple came up with the Mac, IBM was spending atleast...
Combining technology and design, art and culture, machines and people
All about vision – think bigger, create the                         A                future, sell dreams not products     ...
The iMac team … “no space for anything but A+ people”
“Its really hard to design products by focus groups …a lot of times, people dont know what they want until youshow it to t...
“The power to change the world in your hands”
“People think its this veneer … that the designers arehanded this box and told, Make it look good!Thats not what we think ...
2001
“Technology exists to serve humans … not the other wayaround”
The Pixar hit machine goes into overdrive, winning Academy Awards year on year
“Start by designing the customer experience … and thenwork backwards to the product and technologyThat’s the opposite from...
All about vision – think bigger, create the                         A                future, sell dreams not products     ...
The ROKR in partnership with Motorola … initially in response to the Palm Pilot
Launched after only 8 months … Beatles and Dylan played non-stop
“If there was ever a product that catalysed what’s Apple’sreason for being, it’s this …Because it combines Apple’s incredi...
“How can we create a place that inspires, educates and enables people?”
Other retailers just didn’t deliver a sufficiently good experience
!We want people to see, feel and think different!
2003
iTunes was the innovation that really transformed the music industry
“Stirring a cultural revolution not seen since the days of the Beatles”
All about vision – think bigger, create the                         A                future, sell dreams not products     ...
2005
The college drop out inspires graduates at Stanford University
“You cant connect the dots looking forward … you canonly connect them looking backwards.So you have to trust that the dots...
“Don’t live someone else’s life”
“Your time is limited, so dont waste it living someoneelses life.Dont be trapped by dogma — which is living with theresult...
“Death, the most amazing catalyst for innovation”
“Remembering that Ill be dead soon is the most importanttool Ive ever encountered to help me make the bigchoices in life …...
2006
“Live every day as your last” … Apple market cap reaches $50bn
$7,400,000,000Disney acquires Pixar, a nice return on Steve’s $10m investment
2007
The Buena Vista Center in San Francisco becomes Steve’s second home
“Every once in a while a revolutionary product comesalong that changes everything.Its very fortunate if you can work on ju...
“I’m as proud of what we don’t do as I am of what we do”
Apple’s best-selling, most profitable product … market cap reaches $100bn
“Simple can be harder than complex: You have to workhard to get your thinking clean to make it simple …But its worth it in...
Order 4000 Lattes from Starbucks, then Face-timed an unsuspecting Jony
All about vision – think bigger, create the                         A                future, sell dreams not products     ...
Apple Stores now in every major city, a temple of popular culure
iWork, iPod Mini, OS X, Intel for Macs, MacBook Pro, iMac, MacBook Air
“Edwin Land at Polaroid said … ‘I want Polaroid to standat the intersection of art and science’ … and Ive neverforgotten t...
Jony and Jobs … the yin yang of Apple’s design success
The system is that there is no system …That doesntmean we dont have process.Apple is a very disciplined company, and we ha...
2008
“Things happen fairly slowly, you know. They do.These waves of technology, you can see them way beforethey happen … and yo...
“We made it look so good you’ll want to lick it”
All about vision – think bigger, create the                         A                future, sell dreams not products     ...
2010
“The device that will leave the biggest ding in the universe” … Apple worth $200bn
“The next frontiers are about education … and iPad is at the frontier”
“What came out most clearly from this whole experiencewith cancer, was that I realized that I love my life …Ive got the gr...
Time catches up with the reality distortion field …
Spending more time at home … still working
Dad takes Eve, Reid, Erin and Laurene to Japan
And delights in watching Reid’s high school graduation
2011
“Being the richest man in the cemetery doesn’t matter tome … Going to bed at night saying we’ve done somethingwonderful … ...
Amazing
Enchanting
His legacy to Apple … a new “infinity loop” for Cupertino
Stay Hungry. Stay Foolish … he created $400bn … and changed the world
“Wow! Wow! Wow!”
“Steve was among the greatest American innovators …Brave enough to think differently …bold enough to believe he could chan...
“We will all miss the Bob Dylan of machines … thehardware software Elvis”Bono
“We went into the garage when we were two youngpeople with no money …Steve gets a reputation for being a strong leader and...
The empty seat at the 2012 WWDC … still the Steve Jobs show
what wouldsteve do?
All about vision – think bigger, create the                         A                future, sell dreams not products     ...
How would Steve Jobs change the world of healthcare?
Anne Wojcicki in Los Altos … test your DNA for $99 with 23andMe
How would Steve Jobs change the world of sportwear?
Stuart Brookes in Aylesbury … designing hi-tech, hi-style sportswear
How would Steve Jobs change the world of travel?
Shai Agassi in Palo Alto … creating charging points for a future of electric cars
How would Steve Jobs change the world of computing?
Eben Upton in Cambridge … £30 circuit boards to invent your own devices
How would Steve Jobs change the world of space travel?
Elon Musk in Los Angeles … making commercial space travel work
How would Steve change your world?
More about these companies atwww.NextGenerationBrands.com
what willyou do?
All about vision – think bigger, create the                         A                future, sell dreams not products     ...
Make history - have a stretching ambition, don’t                        M                 compromise, and “put a ding in t...
one more thing
Here’s to the crazy one
The misfit … the rebel … the troublemaker …
The round peg in the square hole
The one who saw things differently
He was not fond of rules … and had no respect for the status quo …
You can quote him … disagree with him … or vilify him …
About the only thing you couldn’t do was ignore him
… because he changed things
He invented … he imagined … he explored … he created …
He inspired
He pushed the human race forward
Whilst some see him as a crazy one
We see genius
Because the people crazy enough to think they can change the world
are the ones who do
peterfisk@peterfisk.com                                              @geniusworks                                         ...
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk
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What can you learn from Steve Jobs? How could you change your world? ... Peter Fisk explores how to think different about leadership and innovation ... inspired by Apple and its founder, the theme is now available as an inspiring keynote speech, and practical two-day masterclass ... Watch the full keynote on video at http://www.chargeplay.com/q/?s=4wowxc ... email peterfisk@peterfisk.com for more information.

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Think Different like Steve Jobs: Leadership and Innovation by Peter Fisk

  1. think different like steve jobs about leadership and innovationpeterfisk@peterfisk.comwww.theGeniusWorks.com
  2. Everyone knows the story of Steve Jobs.“Think Different” is about applying his best ideas,and differences, to you and your business.Peter Fisk, bestselling author and speaker,explores how to think different about leadership,strategy, innovation, brands and more.MAGIC is a simple tool to help you think differentabout leadership … APPLE is a simple tool to helpyou think different about innovation.“Think Different” is now available as an inspiringkeynote event, or practical one or two-daymasterclass in your business.For more details, and video extracts, go to Peter’swebsite www.theGeniusWorks.com …or email peterfisk@peterfisk.com
  3. how well do youknow steve jobs?
  4. 1. Where was Steve born? a. San Francisco b. Los Altos c. Cupertino 2. What was his father’s name? a. Jobs b. Schieble c. Jandali 3. How did he make his first money? a. Blue boxes b. Lemonade c. Magazines© Peter Fisk 2013. All Rights Reserved.
  5. 4. Who was Steve’s first employer? a. HP b. Polaroid c. Atari 5. How old was he when he made his first $ million? a. 21 b. 22 c. 23 6. Who invested $150m to help rescue Apple in 1997? a. Steve Wozniak b. Ross Perot c. Bill Gates© Peter Fisk 2013. All Rights Reserved.
  6. 7. What did Steve want to call the iMac? a. Macman b. Macdonald c. Macintosh 2 8. Where did Steve park his car at Apple Campus? a. He walked to work b. Right outside the entrance c. In the disabled bay 9. Who made his black turtle-neck jumpers? a. Issey Miyake b. Banana Republic c. Jony Ive© Peter Fisk 2013. All Rights Reserved.
  7. 10. Apple’s value grew by how much from 1997 to 2011? a. 40% b. 200% c. 2000% 11. What generated most revenue for Apple in 2012? a. iPhone b. iTunes c. iPad 12. Which innovation was Steve most proud of? a. iPod b. Macintosh c. Apple© Peter Fisk 2013. All Rights Reserved.
  8. part oneleadership think different about leadershippeterfisk@Peterfisk.comwww.theGeniusWorks.com
  9. M A G I C© Peter Fisk 2013. All Rights Reserved.
  10. 1955
  11. Born in San Francisco, Jobs grew up in what would later become Silicon Valley
  12. Adopted, he thought he was unwanted, but his parents told him he was special
  13. He acquired his parents garage, from where his revolution would begin
  14. “I remember reading an article in Scientific Americanwhen I was about 12 years old where they measured theefficiency of locomotion for all the species on planet earth… the condor won … whilst humans came in about a thirdof the way down the list ...But somebody there had the imagination to test theefficiency of a human riding a bicycle … which blew awaythe condor all the way off the top of the list …And it made a really big impression on me that wehumans are tool builders … we build tools that amplifythese inherent abilities that we have to spectacularmagnitudes”
  15. 1967
  16. Another more famous garage down the road inspired his interest in electronics
  17. At 13, he picked up the phone to Bill Hewlett, and asked for some free parts
  18. “My role models were Bill Hewlett and David Packard… they were out not so much to make money as tochange the world”
  19. Steve was curious … always thinking bigger … about how the world worked
  20. The magazine became a source of his connected thinking, and personal beliefs
  21. “Why do you do something?”
  22. 1969
  23. At the same time a cultural revolution encouraged new ideas and possibilities
  24. At 14, Jobs met an electronics magician 5 years older, Steve Wozniak
  25. “Woz and I very much liked the Beatles, and Dylan’spoetry, and spent a lot of time thinking about that stuff.This was California.You could get LSD fresh made from Stanford. You couldsleep on the beach at night with your girlfriend.California has a sense of experimentation and a sense ofopenness … openness to new possibilities”
  26. 1971
  27. Jobs and Woz soon hit on a way to make some money, illegally
  28. The “blue boxes” imitated dial tones enabling users to make free calls
  29. “When I was 17, I read a quote that said ‘live each day asif it was your last’… and decided to adopt the wisdom”
  30. Steve rejected technology universities like Stanford, in favour of arts at Reed College
  31. 1974
  32. Steve’s first job was at Atari, designing an early computer game (with Woz’s help)
  33. The two friends had bigger plans. They wanted to make a stand-alone computer
  34. They shared their ideas at the Homebrew Computer Club, and got their first order
  35. Steve sold his beloved VW Campervan, and Woz sold his calculator
  36. 1976
  37. In 1996, Apple Computer was founded in Steve’s parents garage
  38. Make history - have a stretching ambition, don’t M compromise, and “put a ding in the universe” A G I C© Peter Fisk 2013. All Rights Reserved.
  39. Their first circuit board was the foundation of the personal computer
  40. Steve wanted to make it less scary for people, and built a box to hide it
  41. Apple I, and at 21 years old Steve made his first $1million
  42. 1978
  43. Steve wanted success fast … $1m when he was 21, $10m at 22, $100m at 23
  44. Apple II was a sensation … the most beautiful, powerful computer in history
  45. West Coast Computer Fair … Apple sold 300 computers at $1298 each
  46. Make history - have a stretching ambition, don’t M compromise, and “put a ding in the universe” Apply your passion – be obsessive, keep teams A small, and treat every day as if it’s your last G I C© Peter Fisk 2013. All Rights Reserved.
  47. In 1979 Steve visits Xerox PARC and sees his first GUI and mouse … “amazing”
  48. “Good artists copy, great artists steal”
  49. VisiCalc spreadsheets quickly made Apple II a must have for businesses
  50. Having disputed paternity, Jobs got to know Lisa Brennan, his daughter
  51. 1980
  52. Side-lined by Apple CEO Mike Scott, Jobs creates the maverick Mac team
  53. The Mac team were different … disruptors, pirates, visionaries
  54. “The Mac team were artists, scientists, teachers,historians … we all brought something new …Bring in the best. Don’t be narrow”
  55. Make history - have a stretching ambition, don’t M compromise, and “put a ding in the universe” Apply your passion – be obsessive, keep teams A small, and treat every day as if it’s your last Go to unusual places - embrace difference, get G ideas from everywhere, kickstart you brain I C© Peter Fisk 2013. All Rights Reserved.
  56. “All of us on the Mac team point to that as the high pointof our careers …It was like the Beatles playing Shea Stadium”
  57. The Mac team were intensely proud of their innovation, embossed with their names
  58. “My best contribution to the group is not settling foranything but really good stuff”
  59. Zen-loving Jobs was inspired by Japanese design, particularly Sony
  60. Many innovation off-shoots were explored but rejected, focusing on the Mac
  61. Even considering a laptop design, 25 years ahead of its time
  62. 1982
  63. Jobs invited Time Magazine to shadow him for a year
  64. The Computer wins
  65. “Steve insists that were shipping in early 1982, and wontaccept answers to the contrary …Steve has a reality distortion field.… In hispresence, reality is malleable”
  66. Jobs was intense, obsessive, aesthetic … and incredibly difficult to work with
  67. 1984
  68. At the 1984 Superbowl, nobody remembered the Raiders or Redskins …
  69. Ridley Scott’s 1984 ad was only ever shown once, costing $1.5 million
  70. The Macintosh was phenomenal … it could write, talk and dance …
  71. John Sculley was more interested in selling than innovating
  72. “Do you want to spend the rest of your life selling sugaredwater … Or do you want a chance to change the world?”
  73. The Mac was Steve’s baby, but he was soon to lose it …
  74. “Why do great organisations lose direction?Because they focus on maximising sales rather thansustaining innovation”
  75. 1985
  76. “Sometimes life hits you in the head with a brick.Dont lose faith.Im convinced that the only thing that kept me going wasthat I loved what I did.Youve got to find what you love”
  77. After 30 attempts, Jobs asked IBM logo designer Paul Rand to create his identity
  78. “I didnt see it then, but it turned out that getting fired fromApple was the best thing that could have ever happenedto me …The heaviness of being successful was replaced by thelightness of being a beginner again … It freed me to enterone of the most creative periods of my life
  79. Jobs quickly gathered the best people, and started to build mega-computers
  80. NeXT found the business market difficult, deciding to refocus on software
  81. Make history - have a stretching ambition, don’tM compromise, and “put a ding in the universe” Apply your passion – be obsessive, keep teamsA small, and treat every day as if it’s your last Go to unusual places - embrace difference, getG ideas from everywhere, kickstart you brain Insist on better - say no a thousand times, keepI the bar high, make it “insanely great”C
  82. 1986
  83. In 1986 Jobs bought George Lucas’s computer division for $10m
  84. Ed Catmull, Steve, and John Lasseter created Pixar
  85. “With really great people … you can tell it as it is, youdon’t need ego, you can be wrong … success is whatmatters”
  86. 1989
  87. “I’m convinced that about half of what separates thesuccessful entrepreneurs from the non-successful onesis pure perseverance”
  88. 1991
  89. In 1991, Steve meets Laurene Powell, and decides to skip a meeting …
  90. Zen guru, Kobin Chino with Steve and Laurene in Yosemite National Park
  91. More balanced, more relaxed, more mature … a new Steve emerges
  92. 1995
  93. Toy Story is released … and Pixar goes public … Jobs is now worth $1.5bn
  94. “We think Toy Story is the biggest advance in animationsince Walt Disney started it all with the release of SnowWhite 50 years ago”
  95. 1997
  96. “The cure for Apple is not cost-cutting. The cure for Appleis to innovate its way out of its current predicament”
  97. Apple buys NeXT for $400m … Jobs returns … with a new $150m investor
  98. Steve wanted to rebuild Apple as a brand about values, and “the dreams we share”
  99. “Apple branding is not about communicating … it’s about enchanting people”
  100. Make history - have a stretching ambition, don’t M compromise, and “put a ding in the universe” Apply your passion – be obsessive, keep teams A small, and treat every day as if it’s your last Go to unusual places - embrace difference, get G ideas from everywhere, kickstart you brain Insist on better - say no a thousand times, keep I the bar high, make it “insanely great” Create disciples - bring together the best people, C motivate and inspire, build belief and belonging© Peter Fisk 2013. All Rights Reserved.
  101. “What type of computer would Einstein or Picasso have used?”
  102. part twoinnovation think different about innovationpeterfisk@peterfisk.comwww.theGeniusWorks.com +genius
  103. A P P L E© Peter Fisk 2013. All Rights Reserved.
  104. “Just as Steve loved ideas and loved making stuff, hetreated the process of creativity with a rare and awonderful reverence.You see, I think he, better than anyone, understood thatwhile ideas ultimately can be so powerful, they beginfragile, barely formed thoughts, so easily missed, soeasily compromised, so easily just squished.”Jony Ive
  105. 1998
  106. For my first trick … Jobs reinvents the Mac, the candy coloured fashion item
  107. “Innovation has nothing to do with how many R&D dollarsyou have …When Apple came up with the Mac, IBM was spending atleast 100 times more on R&D …Its not about money. Its about the people you have, howyoure led, and how much you get it”
  108. Combining technology and design, art and culture, machines and people
  109. All about vision – think bigger, create the A future, sell dreams not products P P L E© Peter Fisk 2013. All Rights Reserved.
  110. The iMac team … “no space for anything but A+ people”
  111. “Its really hard to design products by focus groups …a lot of times, people dont know what they want until youshow it to them”
  112. “The power to change the world in your hands”
  113. “People think its this veneer … that the designers arehanded this box and told, Make it look good!Thats not what we think design is … Its not just what itlooks like and feels like … Design is how it works”
  114. 2001
  115. “Technology exists to serve humans … not the other wayaround”
  116. The Pixar hit machine goes into overdrive, winning Academy Awards year on year
  117. “Start by designing the customer experience … and thenwork backwards to the product and technologyThat’s the opposite from most people’s thinking … it tookme a long time to learn that”
  118. All about vision – think bigger, create the A future, sell dreams not products Put people first – make things human, with P dramatic design and engaging experiences P L E© Peter Fisk 2013. All Rights Reserved.
  119. The ROKR in partnership with Motorola … initially in response to the Palm Pilot
  120. Launched after only 8 months … Beatles and Dylan played non-stop
  121. “If there was ever a product that catalysed what’s Apple’sreason for being, it’s this …Because it combines Apple’s incredible technology basewith Apple’s legendary ease of use with Apple’s awesomedesign…it’s like, this is what we do”
  122. “How can we create a place that inspires, educates and enables people?”
  123. Other retailers just didn’t deliver a sufficiently good experience
  124. !We want people to see, feel and think different!
  125. 2003
  126. iTunes was the innovation that really transformed the music industry
  127. “Stirring a cultural revolution not seen since the days of the Beatles”
  128. All about vision – think bigger, create the A future, sell dreams not products Put people first – make things human, with P dramatic design and engaging experiences Pursue excellence – obsess about every P detail, keep innovating, searching for better L E© Peter Fisk 2013. All Rights Reserved.
  129. 2005
  130. The college drop out inspires graduates at Stanford University
  131. “You cant connect the dots looking forward … you canonly connect them looking backwards.So you have to trust that the dots will somehow connectin your future.You have to trust in something … your gut, destiny, life,karma, whatever”
  132. “Don’t live someone else’s life”
  133. “Your time is limited, so dont waste it living someoneelses life.Dont be trapped by dogma — which is living with theresults of other peoples thinking.Dont let the noise of others opinions drown out your owninner voice.And most important, have the courage to follow your heartand intuition.They somehow already know what you truly want tobecome”
  134. “Death, the most amazing catalyst for innovation”
  135. “Remembering that Ill be dead soon is the most importanttool Ive ever encountered to help me make the bigchoices in life …Because almost everything - expectations and pride, fearof embarrassment or failure - fall away in the face ofdeath… leaving only what is truly important”
  136. 2006
  137. “Live every day as your last” … Apple market cap reaches $50bn
  138. $7,400,000,000Disney acquires Pixar, a nice return on Steve’s $10m investment
  139. 2007
  140. The Buena Vista Center in San Francisco becomes Steve’s second home
  141. “Every once in a while a revolutionary product comesalong that changes everything.Its very fortunate if you can work on just one of these inyour career ...Apples been very fortunate in that its introduced a few ofthese”
  142. “I’m as proud of what we don’t do as I am of what we do”
  143. Apple’s best-selling, most profitable product … market cap reaches $100bn
  144. “Simple can be harder than complex: You have to workhard to get your thinking clean to make it simple …But its worth it in the end because once you get there,you can move mountains”
  145. Order 4000 Lattes from Starbucks, then Face-timed an unsuspecting Jony
  146. All about vision – think bigger, create the A future, sell dreams not products Put people first – make things human, with P dramatic design and engaging experiences Pursue excellence – obsess about every P detail, keep innovating, searching for better Less is more – make complexity simple, L focus on what really matters. E© Peter Fisk 2013. All Rights Reserved.
  147. Apple Stores now in every major city, a temple of popular culure
  148. iWork, iPod Mini, OS X, Intel for Macs, MacBook Pro, iMac, MacBook Air
  149. “Edwin Land at Polaroid said … ‘I want Polaroid to standat the intersection of art and science’ … and Ive neverforgotten that”
  150. Jony and Jobs … the yin yang of Apple’s design success
  151. The system is that there is no system …That doesntmean we dont have process.Apple is a very disciplined company, and we have greatprocesses. But thats not what its about.Process makes you more efficient.
  152. 2008
  153. “Things happen fairly slowly, you know. They do.These waves of technology, you can see them way beforethey happen … and you just have to choose wisely whichones youre going to surf.
  154. “We made it look so good you’ll want to lick it”
  155. All about vision – think bigger, create the A future, sell dreams not products Put people first – make things human, with P dramatic design and engaging experiences Pursue excellence – obsess about every P detail, keep innovating, searching for better Less is more – make complexity simple, L focus on what really matters. Evangelise your story – spirit and style, love E and magic, enchant people© Peter Fisk 2013. All Rights Reserved.
  156. 2010
  157. “The device that will leave the biggest ding in the universe” … Apple worth $200bn
  158. “The next frontiers are about education … and iPad is at the frontier”
  159. “What came out most clearly from this whole experiencewith cancer, was that I realized that I love my life …Ive got the greatest family in the world, and Ive got mywork. And thats pretty much all I do …I dont socialize much or go to conferences. I love myfamily, and I love running Apple, and I love Pixar …And I get to do that. Im very lucky”
  160. Time catches up with the reality distortion field …
  161. Spending more time at home … still working
  162. Dad takes Eve, Reid, Erin and Laurene to Japan
  163. And delights in watching Reid’s high school graduation
  164. 2011
  165. “Being the richest man in the cemetery doesn’t matter tome … Going to bed at night saying we’ve done somethingwonderful … that’s what matters to me”
  166. Amazing
  167. Enchanting
  168. His legacy to Apple … a new “infinity loop” for Cupertino
  169. Stay Hungry. Stay Foolish … he created $400bn … and changed the world
  170. “Wow! Wow! Wow!”
  171. “Steve was among the greatest American innovators …Brave enough to think differently …bold enough to believe he could change the world… and talented enough to do it”Barack Obama
  172. “We will all miss the Bob Dylan of machines … thehardware software Elvis”Bono
  173. “We went into the garage when we were two youngpeople with no money …Steve gets a reputation for being a strong leader andbeing brash …but to me he was just always so kind, such a good friend,and I’m gonna miss him”Steve Wozniak
  174. The empty seat at the 2012 WWDC … still the Steve Jobs show
  175. what wouldsteve do?
  176. All about vision – think bigger, create the A future, sell dreams not products Put people first – make things human, with P dramatic design and engaging experiences Pursue excellence – obsess about every P detail, keep innovating, searching for better Less is more – make complexity simple, L focus on what really matters. Evangelise your story – spirit and style, love E and magic, enchant people© Peter Fisk 2013. All Rights Reserved.
  177. How would Steve Jobs change the world of healthcare?
  178. Anne Wojcicki in Los Altos … test your DNA for $99 with 23andMe
  179. How would Steve Jobs change the world of sportwear?
  180. Stuart Brookes in Aylesbury … designing hi-tech, hi-style sportswear
  181. How would Steve Jobs change the world of travel?
  182. Shai Agassi in Palo Alto … creating charging points for a future of electric cars
  183. How would Steve Jobs change the world of computing?
  184. Eben Upton in Cambridge … £30 circuit boards to invent your own devices
  185. How would Steve Jobs change the world of space travel?
  186. Elon Musk in Los Angeles … making commercial space travel work
  187. How would Steve change your world?
  188. More about these companies atwww.NextGenerationBrands.com
  189. what willyou do?
  190. All about vision – think bigger, create the A future, sell dreams not products Put people first – make things human, with P dramatic design and engaging experiences Pursue excellence – obsess about every P detail, keep innovating, searching for better Less is more – make complexity simple, L focus on what really matters. Evangelise your story – spirit and style, love E and magic, enchant people© Peter Fisk 2013. All Rights Reserved.
  191. Make history - have a stretching ambition, don’t M compromise, and “put a ding in the universe” Apply your passion – be obsessive, keep teams A small, and treat every day as if it’s your last Go to unusual places - embrace difference, get G ideas from everywhere, kickstart you brain Insist on better - say no a thousand times, keep I the bar high, make it “insanely great” Create disciples - bring together the best people, C motivate and inspire, build belief and belonging© Peter Fisk 2013. All Rights Reserved.
  192. one more thing
  193. Here’s to the crazy one
  194. The misfit … the rebel … the troublemaker …
  195. The round peg in the square hole
  196. The one who saw things differently
  197. He was not fond of rules … and had no respect for the status quo …
  198. You can quote him … disagree with him … or vilify him …
  199. About the only thing you couldn’t do was ignore him
  200. … because he changed things
  201. He invented … he imagined … he explored … he created …
  202. He inspired
  203. He pushed the human race forward
  204. Whilst some see him as a crazy one
  205. We see genius
  206. Because the people crazy enough to think they can change the world
  207. are the ones who do
  208. peterfisk@peterfisk.com @geniusworks theGeniusWorks.com© Peter Fisk 2013. All Rights Reserved.
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