The World of Creative Participants

The new world of Creative Participants Peter Fisk

The power of ubuntu In Africa people live by the concept of “ubuntu” ... I am because you are

5 genres of creative Creators participant Activists Contributors Socialisers Spectators

We don’t know best In business we think we think we understand our world ... but we don’t

Now we know better Customers have rejected business ... And can do much better themselves

7 aspects of co-creation Co-think Co-support Co-design Co-develop Co-sell Co-comm Co-decide

Connected and intelligent ... They know more, and can act together

Networks and communities ... They trust and respect people like them

Pull Buy Solutions Benefits Dialogue Permission Perceived value Relationship On customers terms Push Sell Products Features Broadcast Interruption Price Transaction On business terms Business is no longer transactional ... Its about working with customers

Brands can bring them together ... But they don’t control anymore

New business models emerge ... Enabling people to do more together

Power has fundamentally shifted ... From the few of them, to the many of us

Business Customer Customers see the world differently ... Time to work from the outside in

I will do and say what I want ... More interesting, relevant and trusted

And somebody out there will always help me ...

1 2 3 Word of mouth marketing costs nothing, and has much more impact ...

Shigeru Miyamoto recognises that people want to do stuff together

3000 “lead users” co-create customised products and recommend others 4.0 million worldwide users register their details enabling a personal dialogue and relationship 8.6 million worldwide users participate directly with Lego in their online community, but are not registered by name 20.4 million customers worldwide bought a Lego set in the past 12 months for their own or other active households Lego realised it wasn’t about bricks ... But sharing ideas and achievement

GiffGaff, the new people-powered phone network ... Breaking all the rules

5 genres of creative Creators participant Activists Contributors Socialisers Spectators

Nike does much more than makes shoes ...

... Nike helps people run

How far have I run? How fast? Have a done better?

Bringing people together ... Across the world

... Where the human race ran on one day

The business world, is changing just as fast ...

Sending a package is always a hassle ...

But UPS’s Widget Man makes it easy ...

... Just add hime to your desktop (and tell others)

The coolest t-shirts on the planet

Jake Nichol and Jo DeHart ... just regular dudes like you

Design a t-shirt ... Win $2500 ... Customers decide

50 cool designs each month ... By people like you

And not just an online business ... Changing every month

7 aspects of co-creation Co-think Co-support Co-design Co-develop Co-sell Co-comm Co-decide

Co-thinking in the IBM Innovation Jam

Co-designing your Jones Soda flavours and packaging

Co-developing Current TV’s entire content and schedule

Co-deciding how to build Boeing’s new Dreamliner

Co-communicating with more authenticity and trust

Co-selling cosmetics by Avon’s represenatives

Co-supporting each other in the world of Apple

P&G did all this ... Transformed their business ... Doubled their value

What will you do? Co-think Co-support Co-design Co-develop Co-sell Co-comm Co-decide

Example Ideas Design Blogger Customer exchange prizes network advisors Advisory Customer panels selling Immersion Photo Advisory Customer Customer Customer User Events sharing panels voting referral reviews forums Chat Online Look at Tracking community me Live Customer showcase reviews

What will you do?

The power of ubuntu How could you unlock the power of creative participants in your business?

peterfisk@peterfisk.com www.theGeniusWorks.com Find out how in “Creative Genius” ... The new book from Peter Fisk

The World of Creative Participants

by Peter Fisk on Oct 13, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

Statistics

The World of Creative Participants — Presentation Transcript