The New Consumer Agenda 2013-2015 by Peter Fisk
Upcoming SlideShare
Loading in...5
×
 

The New Consumer Agenda 2013-2015 by Peter Fisk

on

  • 7,586 views

What are the trends and practices that are transforming your consumers' expectations and aspirations?

What are the trends and practices that are transforming your consumers' expectations and aspirations?

Statistics

Views

Total Views
7,586
Views on SlideShare
4,741
Embed Views
2,845

Actions

Likes
7
Downloads
262
Comments
0

9 Embeds 2,845

http://www.cyroul.com 2323
http://www.conseilsmarketing.com 417
http://www.paperblog.fr 55
http://www.entreprise-marketing.fr 33
http://cyroul.com 9
http://www.linkedin.com 4
http://pinterest.com 2
https://twitter.com 1
http://sandi8416apr 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The New Consumer Agenda 2013-2015 by Peter Fisk The New Consumer Agenda 2013-2015 by Peter Fisk Presentation Transcript

  • the new consumer agenda 2013-15 Peter Fisk peterfisk@peterfisk.com+genius www.theGeniusWorks.com
  • Tribal niches Connecting Building a people movement Simple Doing Inspiring Natural Pleasure good meaning authentic Me to We Smart Provoking Good Statement value Products to debate to to people Great Stories Being Human Special Products Consistent to to editions People Deviant Branded Places Curated From the Twist solutions fringes and fuse Passive Selling to to Participating Enabling Creating Do more content together Being a Enable member me Made by me Right here© Peter Fisk 2012 Right nowwww.thegeniusworks.com +genius
  • What do consumers want In a VUCA WORLD? VolatileUncertain ComplexAmbiguous +genius
  • GDP GROWTH Source: OECD +genius
  • How are brands adapting To this new world? Vibrant UNREAL CRAZYASTOUNDING +genius +genius
  • CONSUMER CONFIDENCE Source: Neilsen +genius
  • FROM few ...+genius ... To many
  • FROM PUSH ... $ $+genius ... To pull
  • Emerging segments+genius
  • Millenials SO-LO-MO’s Alpha Women+genius Boomers Emerging Middle Down shifters
  • +genius Consumer world Consumer broader view Business Business narrow narrow view view Business Consumer© GeniusWorks 2012. All rights reserved.
  • Me to We Good Statement Products to to to people Great StoriesProducts Consistent to to People Deviant Passive Selling to to Participating Enabling +genius
  • 1 me to we +genius
  • 1 me to we Tribal niches Connecting people Building a movement Me to We Good Statement Products to to to people Great Stories Products Consistent to to People Deviant Passive Selling to to Participating Enabling +genius
  • togetherness+genius
  • FAN TWEET-UPS +genius
  • Tribal places +genius
  • Connecting people +genius
  • NIKE+ +genius
  • NIKE+... Nike helps people run
  • NIKE+ +genius
  • NIKE+ +genius
  • Creating MOVEMENTs RELEVANCE +genius
  • COLLABORATION
  • 2 Good to Great +genius
  • 2 Good to Great Dream Doing possible good Me to We Smart Good Statement value Products to to to people Great Stories Products Consistent to to People Deviant Passive Selling to to Participating Enabling +genius
  • DREAM REALITY +genius
  • SMART DESIGN +genius
  • SMART VALUE
  • FRUGAL INNOVATION +genius
  • GREEN AND SEXY +genius
  • 3 Products to People+genius
  • 3 Products to People Me to We Good Statement Products to to to people Great Stories Being Human Products Consistent to to People Deviant Branded Places Curated solutions Passive Selling to to Participating Enabling +genius
  • Being human +genius
  • Playing games +genius
  • +genius BRAND SPACES
  • ULTRA 10+genius
  • simplicity +genius
  • HUMAN CURATING SOLUTIONS +genius +genius
  • Getting PERSONAL +genius
  • ZAPPOS, SELLING SHOES? +genius
  • … delivering happiness
  • DELIVERING HAPPINESS
  • Happiness Tour +genius
  • 4 PASSIVE to PARTICIPATE+genius RENTAL
  • 4 PASSIVE to PARTICIPATE Me to We Good Statement Products to to to people Great Stories Products Consistent to to People Deviant Passive Selling to to Participating Enabling Creating content Being a member Made by me +genius
  • THREADLESS +genius
  • Crowdsourcing +genius
  • CrowdSELLING +genius
  • +genius
  • customising
  • Co-creating +genius
  • RENTAL+genius
  • +genius RENTAL subscription
  • GIFTING +genius
  • 4 Selling to enabling +genius
  • 4 Selling to enabling Me to We Good Statement Products to to to people Great Stories Products Consistent to to People Deviant Passive Selling to to Participating Enabling Do more together Enable me Right here Right now +genius
  • DRAMATICENABLING MORE +genius +genius
  • TWO Square METRE +genius
  • Wear Cosmetics +genius
  • Umpqua Bank +genius
  • Supporting you +genius
  • MORE TOGETHER +genius
  • DOING MORE +genius
  • more Dramatic +genius
  • 5 CONSISTENT TO DEVIANT +genius
  • 5 CONSISTENT TO DEVIANT Me to We Good Statement Products to to to people Great Stories Products Consistent Special to to editions People Deviant From the Twist fringes and fuse Passive Selling to to Participating Enabling +genius
  • UNLIKE OTHERS
  • ABSOLUTELY UNIQUE +genius
  • ASIAN FUSION +genius
  • RADICAL CONCEPTS+genius
  • RAPHA + PAUL SMITH +genius
  • PANTy BY POST Community SUBSCRIPTION+genius
  • 6 STATEMENT TO STORIES
  • 6 STATEMENT TO STORIES Inspiring Natural meaning authentic Me to We Good Statement Provoking Products to debate to to people Great Stories Products Consistent to to People Deviant Passive Selling to to Participating Enabling +genius
  • heritage +genius
  • +genius ADDING MEANING
  • Abercrombie & Fitch
  • WOrld’s biggest vlogger +genius
  • Future proofedSocial currency +genius
  • BEING PROVOCATIVE +genius
  • Creating DEBATE +genius
  • the new consumer agenda+genius
  • Tribal niches Connecting Building a people movement Simple Doing Inspiring Natural Pleasure good meaning authentic Me to We Smart Provoking Good Statement value Products to debate to to people Great Stories Being Human Special Products Consistent to to editions People Deviant Branded Places Curated From the Twist solutions fringes and fuse Passive Selling to to Participating Enabling Creating Do more content together Being a Enable member me Made by me Right here© Peter Fisk 2012 Right nowwww.thegeniusworks.com +genius
  • WHAT ABOUT YOUR CONSUMERS?
  • DEEPER insight Energisers “Aspirations” “Distinguishers” What would excite me? Enablers “Wants” “Differentiators” What do I want to be able to do? Essentials “Needs” What is necessary and expected? “Must Dos”© GeniusWorks 2012. All rights reserved.
  • WHAT ABOUT YOUR brands? +genius
  • REFRAMING CONTEXT Enablement Benefit Product© GeniusWorks 2012. All rights reserved. © GeniusWorks
  • How can you fuse ideas? +genius
  • Creative Fusion Existing Parallel Creative business: world: fusion: Silent Silent Silent Cashiers Cashiers Cashiers Bars Bars Bars Long Queues Long Queues Long Queues Finance Finance Finance Complicated Complicated Complicated Transactions Transactions Transactions Boring Boring Boring© GeniusWorks 2012. All rights reserved.
  • And new business models? +genius
  • Business models© GeniusWorks 2012. All rights reserved.
  • CAN THEY BE PART OF IT TOO? +genius
  • Co-marketing© GeniusWorks 2012. All rights reserved.
  • How do you enable more? +genius
  • Enabling more Passive experience Brand as an Brand as an Scripted educator entertainer Unscripted delivery delivery Brand as a Brand as a guide coach Active experience © GeniusWorks
  • VolatileUncertain ComplexAmbiguous +genius
  • VibrantUnREALCrazyAstounding +genius
  • Peter Fisk is a customer, innovation and branding expert, making sense of a rapidly changing business world, learning from a new generation of business, digital and physical, large and small … inspiring and enabling you to innovate and win in the new marketspaces. He is a bestselling author and inspirational speaker, and consultant to leading companies around the world . Peter is the Founder and Creative Director of the GeniusWorks, a strategic innovation business with offices in London and Budapest, Dubai and Istanbul, that works with senior management to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing. Gamechanger is a strategy accelerator for leadership teams, Innolab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. His latest book Creative Genius brings together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for visionaries, border crossers and game changers". From Air Asia to Virgin Galactic, Gaga to Miyamoto, it offers 50 inspirational tracks to inspire your ideas, and make them happen. Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and do good. Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming “the world’s favourite airline” with roles in sales, marketing and brand management. He went on to work with many of the world’s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cooperative Bank, HSBC and Lastminute.com , Marks & Spencer and Microsoft, O2 and Orange, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone. He was also the transforming CEO of the Chartered Institute of Marketing, the world’s largest marketing organisation. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his own business. He waspeterfisk@peterfisk.com recently described by Business Strategy Review as “one of the best new business thinkers” and is inwww.theGeniusWorks.com demand around the world as an expert advisor and energising speaker.
  • Bolder Winning brands strategies Smarter Creative innovation solutions Better Inspiring Accelerating Optimising marketing ideas growth performance Conference Cambridge Energising Developing keynotes academy events people One-day Expert seminars workshops Leadership CEO retreats mentoring© Peter Fisk 2012www.thegeniusworks.com +genius
  • +genius