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TM

Complex
markets

Focus

Simplify

Resonate

Amplify

Impact

Winning
business

peterfisk@peterfisk.com
theGeniusWorks....
worldchanging
opportunities
23andme
Complex
markets
create your space
Define your purpose

Complex
markets

Focus
Complex
markets

Focus
Simple is not easy
Less is more

Complex
markets

Focus

Simplify
Complex
markets

Focus

Simplify
Bolder brands
Real and relevant

Complex
markets

Focus

Simplify

Resonate
Building communities

Celebrate journeys

Moments of happiness

Real beauty

Creative children

Express your style

Care f...
Complex
markets

Focus

Simplify
Complex
markets

Focus

Simplify

Resonate
Complex
markets

Focus

Simplify

Resonate

Amplify
Make more of less
Inspire and enable

Complex
markets

Focus

Simplify

Resonate

Amplify
Complex
markets

Focus

Simplify

Resonate
People pay more
More Tell others

Complex
markets

Focus

Simplify

Resonate

Amplify

Impact
Complex
markets

Focus

Simplify

Resonate

Amplify

Impact
Make life better
10 times not 10%

Complex
markets

Focus

Simplify

Resonate

Amplify

Impact

Winning
business
Complex
markets

Focus

Simplify

Resonate

Amplify

Impact

Winning
business
peterfisk@peterfisk.com
theGeniusWorks.com
@geniusworks
GeniusIstanbul.com
The Magic Marketing Machine by Peter Fisk
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The Magic Marketing Machine by Peter Fisk

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Short version of Peter Fisk's keynote presentation Istanbul 2013 ... How to focus and simplify ... find resonance ... then amplify and impact for more business success. More details from peterfisk@peterfisk.com

Published in: Business, Economy & Finance
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Transcript of "The Magic Marketing Machine by Peter Fisk"

  1. 1. TM Complex markets Focus Simplify Resonate Amplify Impact Winning business peterfisk@peterfisk.com theGeniusWorks.com @geniusworks
  2. 2. Incrediible change New opportunities Complex markets
  3. 3. worldchanging opportunities 23andme Complex markets
  4. 4. create your space Define your purpose Complex markets Focus
  5. 5. Complex markets Focus
  6. 6. Simple is not easy Less is more Complex markets Focus Simplify
  7. 7. Complex markets Focus Simplify
  8. 8. Bolder brands Real and relevant Complex markets Focus Simplify Resonate
  9. 9. Building communities Celebrate journeys Moments of happiness Real beauty Creative children Express your style Care for the outdoors Inspire every athlete* Add sparkle
  10. 10. Complex markets Focus Simplify
  11. 11. Complex markets Focus Simplify Resonate
  12. 12. Complex markets Focus Simplify Resonate Amplify
  13. 13. Make more of less Inspire and enable Complex markets Focus Simplify Resonate Amplify
  14. 14. Complex markets Focus Simplify Resonate
  15. 15. People pay more More Tell others Complex markets Focus Simplify Resonate Amplify Impact
  16. 16. Complex markets Focus Simplify Resonate Amplify Impact
  17. 17. Make life better 10 times not 10% Complex markets Focus Simplify Resonate Amplify Impact Winning business
  18. 18. Complex markets Focus Simplify Resonate Amplify Impact Winning business
  19. 19. peterfisk@peterfisk.com theGeniusWorks.com @geniusworks GeniusIstanbul.com

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