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The Genius of Apple

by Peter Fisk on May 21, 2010

What is the real secret of Apple's design, marketing and business success?

What is the real secret of Apple's design, marketing and business success?

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THE GENIUS OF APPLE theGeniusWorks.com
theGeniusWorks.com
JOBS/WOZNIAK 1976 $1BN BY 1980 1985-1996 JOBS & JELLYBEANS O S S IMAC 1999 DIGITAL HUB ONLINE/RETAIL
theGeniusWorks.com
IPOD 2001 $8BN ITUNES 2003 10BN 0 IPHONE 2007 $ $13BN IPAD 2010
theGeniusWorks.com
MOBILE DEVICE CO. JOBS + IVE BEAUTIFUL OBJECTS SAYING NO S G O BEYOND PROCESS PLATFORMS BOLD EXPERIMENTS
theGeniusWorks.com
DON’T SELL PRODUCTS NEVER FIRST EARLY ADOPTERS MAGIC WORDS GC O S FOCUS ON THE FEEL PACKAGING KEEP MOVING
theGeniusWorks.com
$300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
$300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
$300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
peterfisk@peterfisk.com theGeniusWorks.com