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The Genius of Apple

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What is the real secret of Apple's design, marketing and business success?

What is the real secret of Apple's design, marketing and business success?


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  • 1. THE GENIUS OF APPLE theGeniusWorks.com
  • 2. theGeniusWorks.com
  • 3. JOBS/WOZNIAK 1976 $1BN BY 1980 1985-1996 JOBS & JELLYBEANS O S S IMAC 1999 DIGITAL HUB ONLINE/RETAIL
  • 4. theGeniusWorks.com
  • 5. IPOD 2001 $8BN ITUNES 2003 10BN 0 IPHONE 2007 $ $13BN IPAD 2010
  • 6. theGeniusWorks.com
  • 7. MOBILE DEVICE CO. JOBS + IVE BEAUTIFUL OBJECTS SAYING NO S G O BEYOND PROCESS PLATFORMS BOLD EXPERIMENTS
  • 8. theGeniusWorks.com
  • 9. DON’T SELL PRODUCTS NEVER FIRST EARLY ADOPTERS MAGIC WORDS GC O S FOCUS ON THE FEEL PACKAGING KEEP MOVING
  • 10. theGeniusWorks.com
  • 11. $300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
  • 12. $300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
  • 13. $300bn $200bn $100bn 2000 2002 2004 2006 2008 2010
  • 14. peterfisk@peterfisk.com theGeniusWorks.com