The Future of Hospitality: Designing a Better Place by Peter Fisk

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Peter Fisk explores the future of hospitality, the drivers of change, and a more inspiring, more human, more collaborative future for hotels and restaurants. First presented at HIT 2012 in Glasgow, Scotland

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The Future of Hospitality: Designing a Better Place by Peter Fisk

  1. 1. designing a better placethe future of hospitality from apple and zappos to the heavenly bed peterfisk@peterfisk.com
  2. 2. welcome to 2020
  3. 3. Ayutthaya
  4. 4. Enjoy the flight
  5. 5. GLASGOW LANDING
  6. 6. HOSPITALITY 2020
  7. 7. Worldchanging
  8. 8. GDP Growth 2010-2020 Source: WEF 2012
  9. 9. GDP Shift 2010-2020 Source: FT.com
  10. 10. Issues for business in 2020 Source: Future Exploration Network
  11. 11. Source: IFTF
  12. 12. Source: IFTF
  13. 13. Source: Now and Next
  14. 14. 2012 2020 2030 2040 2050
  15. 15. 2012 2020 2030 2040 2050
  16. 16. Future back
  17. 17. VUCA WORLD
  18. 18. VolatileUncertain ComplexAmbiguous
  19. 19. VibrantUnREALCrazyAstounding
  20. 20. Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things.
  21. 21. iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GEborn in a 1929recession 1876
  22. 22. welcome to 2012
  23. 23. See things differently theGeniusWorks.com
  24. 24. see tHings differently … … tHink different tHings
  25. 25. see tHings differently … … tHink different tHings
  26. 26. 1 inspiring Purpose
  27. 27. Business purpose theGeniusWorks.com
  28. 28. 2 ENABLING PRODUCTS
  29. 29. deeper INSIGHTS Energisers“Aspirations” “Distinguishers” Surprising people memorably Enablers “Wants” “Differentiators” Enabling people to do more Essentials “Needs” “Must Dos” Delivering what is expected
  30. 30. 3 Humanising Design
  31. 31. Creative Fusions
  32. 32. 4 AUTHENTICALLY DIFFERENT
  33. 33. 5 Business models
  34. 34. Business models
  35. 35. 6Memorable Experiences
  36. 36. ENABLING MORE Brand as an Brand as an Scripted educator entertainer Unscripted delivery delivery Brand as a Brand as a guide coach Active experience
  37. 37. genius works
  38. 38. GEEK SQUAD JETPACK
  39. 39. genius works
  40. 40. 7Winning Together
  41. 41. COLLABORATIVE Co-think Co-support Co-design Co-sell Co-develop Co-comm Co-decide
  42. 42. 3000 “lead users” co-create customised products and recommend others 4.0 million worldwide users register their details enabling a personal dialogue and relationship 8.6 million worldwide users participatedirectly with Lego in their online community, but are not registered by name20.4 million customers worldwide bought aLego set in the past 12 months for their own or other active households
  43. 43. it’s about you
  44. 44. theGeniusWorks.com
  45. 45. Have purpose
  46. 46. Think Different
  47. 47. Be a little crazy
  48. 48. Here’s to tHe crazy ones ...The misfits. The rebels.The troublemakers.The round pegs in the square holes.The ones who see things differently.Theyre not fond of rules.And they have no respect for the status quo. They invent. They imagine. They heal. They explore. They create. They inspire.You can praise them, disagree with them, They push the human race forward.quote them, disbelieve them,glorify or vilify them. Maybe they have to be crazy. How else can you stare at an empty canvasAbout the only thing you cant do is and see a work of art?ignore them.Because they change things. Or sit in silence and hear a song thats never been written? Or gaze at a red planet and see a laboratory on wheels? While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
  49. 49. Welcome to the future Of hospitality
  50. 50. Volatile
  51. 51. Vibrant
  52. 52. Uncertain
  53. 53. Unreal
  54. 54. Complex
  55. 55. Crazy
  56. 56. Ambiguous
  57. 57. Astounding
  58. 58. Shifting power
  59. 59. Consumers in Control
  60. 60. Nobody is average
  61. 61. Meaning Talks
  62. 62. Money walks
  63. 63. Expectations Are high
  64. 64. TrustIs low
  65. 65. Challenging
  66. 66. Caring
  67. 67. WORLD CHANGING
  68. 68. genius works
  69. 69. Shape your own future
  70. 70. don’t be sHaped by otHers
  71. 71. WORLD CHANGING
  72. 72. WORLD CHANGING
  73. 73. Have a PurposeBeyond profit
  74. 74. Live in the margins
  75. 75. Live in the marginsNot the mainstream
  76. 76. More Ideas
  77. 77. Deeper Insights
  78. 78. Richer Imagination
  79. 79. Human
  80. 80. Emotional
  81. 81. Collaborative
  82. 82. Engage me
  83. 83. Enable me
  84. 84. Amaze me
  85. 85. Challenging times
  86. 86. Challenging times Changing times
  87. 87. Changing attitudes
  88. 88. Changing attitudesChanging priorities
  89. 89. Stay in the old world
  90. 90. Stay in the old world OR Embrace the new
  91. 91. Amaze me
  92. 92. Have a Bigger ambition
  93. 93. See thingsdifferently
  94. 94. Thinkdifferent things
  95. 95. Be bold
  96. 96. Be boldBe brave
  97. 97. Be bold Be braveBe brilliant
  98. 98. peterfisk@peterfisk.com www.theGeniusWorks.comgenius @geniusworks works +44 7834483830

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