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The Future of Hospitality: Designing a Better Place by Peter Fisk
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The Future of Hospitality: Designing a Better Place by Peter Fisk

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Peter Fisk explores the future of hospitality, the drivers of change, and a more inspiring, more human, more collaborative future for hotels and restaurants. First presented at HIT 2012 in Glasgow, …

Peter Fisk explores the future of hospitality, the drivers of change, and a more inspiring, more human, more collaborative future for hotels and restaurants. First presented at HIT 2012 in Glasgow, Scotland

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  • 1. designing a better placethe future of hospitality from apple and zappos to the heavenly bed peterfisk@peterfisk.com
  • 2. welcome to 2020
  • 3. Ayutthaya
  • 4. Enjoy the flight
  • 5. GLASGOW LANDING
  • 6. HOSPITALITY 2020
  • 7. Worldchanging
  • 8. GDP Growth 2010-2020 Source: WEF 2012
  • 9. GDP Shift 2010-2020 Source: FT.com
  • 10. Issues for business in 2020 Source: Future Exploration Network
  • 11. Source: IFTF
  • 12. Source: IFTF
  • 13. Source: Now and Next
  • 14. 2012 2020 2030 2040 2050
  • 15. 2012 2020 2030 2040 2050
  • 16. Future back
  • 17. VUCA WORLD
  • 18. VolatileUncertain ComplexAmbiguous
  • 19. VibrantUnREALCrazyAstounding
  • 20. Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things.
  • 21. iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GEborn in a 1929recession 1876
  • 22. welcome to 2012
  • 23. See things differently theGeniusWorks.com
  • 24. see tHings differently … … tHink different tHings
  • 25. see tHings differently … … tHink different tHings
  • 26. 1 inspiring Purpose
  • 27. Business purpose theGeniusWorks.com
  • 28. 2 ENABLING PRODUCTS
  • 29. deeper INSIGHTS Energisers“Aspirations” “Distinguishers” Surprising people memorably Enablers “Wants” “Differentiators” Enabling people to do more Essentials “Needs” “Must Dos” Delivering what is expected
  • 30. 3 Humanising Design
  • 31. Creative Fusions
  • 32. 4 AUTHENTICALLY DIFFERENT
  • 33. 5 Business models
  • 34. Business models
  • 35. 6Memorable Experiences
  • 36. ENABLING MORE Brand as an Brand as an Scripted educator entertainer Unscripted delivery delivery Brand as a Brand as a guide coach Active experience
  • 37. genius works
  • 38. GEEK SQUAD JETPACK
  • 39. genius works
  • 40. 7Winning Together
  • 41. COLLABORATIVE Co-think Co-support Co-design Co-sell Co-develop Co-comm Co-decide
  • 42. 3000 “lead users” co-create customised products and recommend others 4.0 million worldwide users register their details enabling a personal dialogue and relationship 8.6 million worldwide users participatedirectly with Lego in their online community, but are not registered by name20.4 million customers worldwide bought aLego set in the past 12 months for their own or other active households
  • 43. it’s about you
  • 44. theGeniusWorks.com
  • 45. Have purpose
  • 46. Think Different
  • 47. Be a little crazy
  • 48. Here’s to tHe crazy ones ...The misfits. The rebels.The troublemakers.The round pegs in the square holes.The ones who see things differently.Theyre not fond of rules.And they have no respect for the status quo. They invent. They imagine. They heal. They explore. They create. They inspire.You can praise them, disagree with them, They push the human race forward.quote them, disbelieve them,glorify or vilify them. Maybe they have to be crazy. How else can you stare at an empty canvasAbout the only thing you cant do is and see a work of art?ignore them.Because they change things. Or sit in silence and hear a song thats never been written? Or gaze at a red planet and see a laboratory on wheels? While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
  • 49. Welcome to the future Of hospitality
  • 50. Volatile
  • 51. Vibrant
  • 52. Uncertain
  • 53. Unreal
  • 54. Complex
  • 55. Crazy
  • 56. Ambiguous
  • 57. Astounding
  • 58. Shifting power
  • 59. Consumers in Control
  • 60. Nobody is average
  • 61. Meaning Talks
  • 62. Money walks
  • 63. Expectations Are high
  • 64. TrustIs low
  • 65. Challenging
  • 66. Caring
  • 67. WORLD CHANGING
  • 68. genius works
  • 69. Shape your own future
  • 70. don’t be sHaped by otHers
  • 71. WORLD CHANGING
  • 72. WORLD CHANGING
  • 73. Have a PurposeBeyond profit
  • 74. Live in the margins
  • 75. Live in the marginsNot the mainstream
  • 76. More Ideas
  • 77. Deeper Insights
  • 78. Richer Imagination
  • 79. Human
  • 80. Emotional
  • 81. Collaborative
  • 82. Engage me
  • 83. Enable me
  • 84. Amaze me
  • 85. Challenging times
  • 86. Challenging times Changing times
  • 87. Changing attitudes
  • 88. Changing attitudesChanging priorities
  • 89. Stay in the old world
  • 90. Stay in the old world OR Embrace the new
  • 91. Amaze me
  • 92. Have a Bigger ambition
  • 93. See thingsdifferently
  • 94. Thinkdifferent things
  • 95. Be bold
  • 96. Be boldBe brave
  • 97. Be bold Be braveBe brilliant
  • 98. peterfisk@peterfisk.com www.theGeniusWorks.comgenius @geniusworks works +44 7834483830

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