The DONUT Business

THE DONUT BUSINESS theGeniusWorks.com

1. START WITH A PURPOSE THAT INSPIRES PEOPLE ... HUMAN From Aveda to Pixar, more purpose and more empathy for people theGeniusWorks.com

2. DESIGN A BUSINESS THAT ENABLES PEOPLE TO DO MORE ... DESIGNED RESPONSIBLE From Nintendo to Aravind and Tesla Shanghai Tang, delivering social and function and form environmental that enables innovation more HUMAN From Aveda to Pixar, more purpose and more empathy for people theGeniusWorks.com

3. EMBRACE THE POWER OF NETWORKS AND PARTNERS ... DESIGNED RESPONSIBLE From Nintendo to Aravind and Tesla Shanghai Tang, delivering social and function and form environmental that enables innovation more NETWORKED COLLABORATIVE Current TV and Alibaba and Lego, Threadless, connecting your co-creating and customers and user-generated partners HUMAN From Aveda to Pixar, more purpose and more empathy for people theGeniusWorks.com

4. BRING IT ALL ICONIC TOGETHER ... Apple and Obama embracing stories, distinction and aspirations DESIGNED RESPONSIBLE From Nintendo to Aravind and Tesla Shanghai Tang, delivering social and function and form environmental that enables innovation more A NEW KIND NETWORKED OF BUSINESS COLLABORATIVE Current TV and Alibaba and Lego, Threadless, connecting your co-creating and customers and user-generated partners HUMAN AGILE From Aveda to LiveNation and Pixar, more Zipcars and the purpose and more speed of Asia, empathy for Youth and people change theGeniusWorks.com

THE DONUT BUSINESS MORE CREATIVE MORE DISTINCTIVE MORE PROFITABLE

ICONIC Apple and Obama embracing stories, distinction and aspirations DESIGNED RESPONSIBLE From Nintendo to Aravind and Tesla Shanghai Tang, delivering social and function and form environmental that enables innovation more NETWORKED COLLABORATIVE Current TV and Alibaba and Lego, Threadless, connecting your co-creating and customers and user-generated partners HUMAN AGILE From Aveda to LiveNation and Pixar, more Zipcars and the purpose and more speed of Asia, empathy for Youth and people change theGeniusWorks.com

THE DONUT BUSINESS DRIVEN BY THE OUTSIDE WORLD WHERE BIGGEST IS NO LONGER BEST AND THE BEST IDEAS ARE OUTSIDE NOT INSIDE MORE CREATIVE, COLLABORATIVE, COMPETITIVE BECOMING A NEW MARKET LEADER theGeniusWorks.com

peterfisk@peterfisk.com peterfisk@peterfisk com theGeniusWorks.com

The DONUT Business

by Peter Fisk

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