THE Creativity OF
                          EXTRAORDINARY
                          MEETINGS



peterfisk@peterfisk.com
ww...
MARKET
                                      MAPPING     REDEFINING
          BRAIN                                    PUR...
BRAIN
   WRITING




1
1 FUTURE OFTHE POSSIBILITIES?
THE WHAT ARE MEETINGS
                                peterfisk@peter...
FUTURE
     BACK




                           9 BILLION PEOPLE

                           50 BILLION DEVICES

         ...
FUTURE
    BACK




                 SPACE TRAVEL FOR ALL

            97% CHEAPER THAN NASA

  DREAM TO REALITY IN 8 YEAR...
FUTURE
    BACK




                          350 MILLION WIKI PAGES / MO
                          7 BILLION UPLOADS / MO...
FUTURE
    BACK




                          3.5
                          3 5 MILLION APPS
                          TIM...
FUTURE
    BACK




                          MORE FEMALE MORE OLDER
                               FEMALE,
              ...
FUTURE
    BACK




                          PEER TO PEER
               PEOPLE TRUST PEOPLE
 THE END OF THE MIDDLEMAN


...
FUTURE
    BACK




                          GLOBAL BUSINESSES
                          PARTNERS AND ECOSYSTEMS
        ...
Restart BUSINESS
in times of crisis and change
    FUTURE
• West to East
      BACK
• Mass to Niche
• Volume to Profit

Cr...
FUTURE
    BACK




peterfisk@peterfisk.com
www.theGeniusWorks.com
FUTURE
    BACK




peterfisk@peterfisk.com
www.theGeniusWorks.com
FUTURE
    BACK




2020 ... THE FUTURE OF MEETINGS?
peterfisk@peterfisk.com
www.theGeniusWorks.com
FUTURE
    BACK


    THE END OF “KNOWLEDGE SHARING” MEETINGS




                          THE RISE OF “TURNING POINT” ME...
MARKET
   MAPPING




2 FUTURESHOULD YOU GO?
THE WHERE OF MEETINGS
                           peterfisk@peterfisk.com
    ...
MARKET
   MAPPING




THE FUTURE OF MEETINGS
 COCA-COLA ...             peterfisk@peterfisk.com
                          ...
MARKET
   MAPPING




THE FUTURE ... MEETINGS
 IBERDROLA OF              peterfisk@peterfisk.com
                         ...
CUSTOMER
   DIVING




3 FUTURE OF MEETINGS REALLY WANT?
THE WHAT DO CUSTOMERS
                                    peterfi...
CUSTOMER
   DIVING




THE FUTURE OF MEETINGS
 VODAFONE ...              peterfisk@peterfisk.com
                         ...
CUSTOMER
   DIVING




THE FUTURE OF MEETINGS
 IBM GLOBAL SERVICES ...   peterfisk@peterfisk.com
                         ...
REDEFINING
  PURPOSE




4 FUTURE OF MEETINGS PEOPLE TO DO?
4
THE WHAT DO YOU ENABLE
                                     ...
REDEFINING
  PURPOSE




THE FUTURE OF MEETINGS ...
 PROGRESSIVE INSURANCE       peterfisk@peterfisk.com
                 ...
REDEFINING
 PURPOSE




THE FUTURE OF...
 FUNERALCARE MEETINGS      peterfisk@peterfisk.com
                              ...
PRE-EVENT
     DURING-EVENT
           POST-EVENT




RETHINKING THE ROLE OF MEETINGS
peterfisk@peterfisk.com
www.theGeniu...
IDEAS
                               ZONE



                          ACTION       IMPACT
                           ZONE...
CONNECTED

         IDEAS                 ISSUES AND IDEAS
         ZONE
                               CO-CREATION

     ...
INSPIRING IDEAS
         IDEAS
         ZONE             CONNECTING PEOPLE

                          BUILDING A GROUNDSWE...
MEETING UNMET NEEDS
                               IDEAS
          TOGETHER NOT ALONE
                               ZONE
...
IDEAS
                                       ZONE

                      USER GENERATED

   ANARCHY AND COMMUNITY

       ...
FAST AND FANTASTIC

      ACTION               AMAZING PLACES
       ZONE
                           STRETCHING CATALYSTS
...
ACTION
       ZONE




                          STORYTELLING
                          ICONIC CHARACTERS
                ...
ACTION
                                          ZONE



                          FACILITATING
                          ...
ACTION              HUMANICITY
       ZONE               FUNCTION AND FORM
                          ENABLING PEOPLE TO DO...
ISSUING MANIFESTOS

     IMPACT                   ACTION CLINICS
      ZONE
                              ENABLING IMPACT
...
IMPACT
                      LAUNCH PLATFORMS    ZONE

         INNOVATION INCUBATORS
SUPPORTING AND CONNECTING




ALIBAB...
FANTASTIC AND FANATICAL
    IMPACT
     ZONE                 EXPERIENCE SHARING
                          CO-CREATION LABS...
INSPIRED EVENTS
        IMPACT
         ZONE             UNLOCKING CONTENT
                          COMMUNITY BUILDING


...
IDEAS
                                 ZONE



                          ACTION         IMPACT
                           ...
IDEAS              ACTION                IMPACT
                             ZONE                ZONE                  ZON...
Key issue to explore in creative ways

  CREATIVE
                                                                   Paral...
CREATIVE
 PARALLELS




THE FUTURE OF MEETINGS
 BMW MINI ...              peterfisk@peterfisk.com
                        ...
CREATIVE
 PARALLELS




THE FUTURE OF MEETINGS
 UGG AUSTRALIA ...         peterfisk@peterfisk.com
                        ...
Customer experience before meeting
  INSPIRING
   MOMENTS


                                Customer experience during mee...
INSPIRING
  MOMENTS




GEEK SQUAD ...
peterfisk@peterfisk.com
www.theGeniusWorks.com
INSPIRING
   MOMENTS




THE FUTURE OF MEETINGS
 JONES SODA ...            peterfisk@peterfisk.com
                       ...
AND ONE MORE THING ...
peterfisk@peterfisk.com
www.theGeniusWorks.com
peterfisk@peterfisk.com
www.theGeniusWorks.com
peterfisk@peterfisk.com
www.theGeniusWorks.com
peterfisk@peterfisk.com
www.theGeniusWorks.com
peterfisk@peterfisk.com
www.theGeniusWorks.com
peterfisk@peterfisk.com
www.theGeniusWorks.com
MARKET
                                      MAPPING     REDEFINING
          BRAIN                                    PUR...
SEE THINGS differently ...
peterfisk@peterfisk.com
www.theGeniusWorks.com
...   think DIFFERENT THINGS ...
  peterfisk@peterfisk.com
  www.theGeniusWorks.com
ACHIEVE extraordinary RESULTS
peterfisk@peterfisk.com
www.theGeniusWorks.com
Here’s to the crazy ones ...
   The misfits. The rebels.
   The troublemakers.
   The round pegs in the square holes.
   T...
peterfisk@peterfisk.com

                          www.theGeniusWorks.com




peterfisk@peterfisk.com
www.theGeniusWorks.c...
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Extraordinary Meetings And Events

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Peter Fisk's interactive creativity workshops to design extraordinary meetings, available in different formats

Published in: Business, Technology

Extraordinary Meetings And Events

  1. 1. THE Creativity OF EXTRAORDINARY MEETINGS peterfisk@peterfisk.com www.theGeniusWorks.com
  2. 2. MARKET MAPPING REDEFINING BRAIN PURPOSE WRITING CREATIVE PARALLELS CUSTOMER DIVING RULE BREAKING INSPIRING MOMENTS THE Creativity OF EXTRAORDINARY MEETINGS THE FUTURE OF MEETINGS peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  3. 3. BRAIN WRITING 1 1 FUTURE OFTHE POSSIBILITIES? THE WHAT ARE MEETINGS peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  4. 4. FUTURE BACK 9 BILLION PEOPLE 50 BILLION DEVICES 2.5 TRILLION CONNECTIONS WELCOME TO 2020 peterfisk@peterfisk.com www.theGeniusWorks.com
  5. 5. FUTURE BACK SPACE TRAVEL FOR ALL 97% CHEAPER THAN NASA DREAM TO REALITY IN 8 YEARS 2020 ... VIRGIN GALACTIC peterfisk@peterfisk.com www.theGeniusWorks.com
  6. 6. FUTURE BACK 350 MILLION WIKI PAGES / MO 7 BILLION UPLOADS / MO 80 BILLION MESSAGES / MO O SS G S O 2020 TECHNOLOGY ... THE POWER OF CONTENT peterfisk@peterfisk.com www.theGeniusWorks.com
  7. 7. FUTURE BACK 3.5 3 5 MILLION APPS TIME AND LOCATION CLOUD AND INTERFACES 2020 ... ILIFE peterfisk@peterfisk.com www.theGeniusWorks.com
  8. 8. FUTURE BACK MORE FEMALE MORE OLDER FEMALE, MORE TRANSIENT, WEALTHIER MORE CREATIVE, AESTHETIC 2020 PEOPLE ... INTELLIGENT, INDIVIDUAL, IDEAS ... peterfisk@peterfisk.com www.theGeniusWorks.com
  9. 9. FUTURE BACK PEER TO PEER PEOPLE TRUST PEOPLE THE END OF THE MIDDLEMAN 2020 ... ZOPA peterfisk@peterfisk.com www.theGeniusWorks.com
  10. 10. FUTURE BACK GLOBAL BUSINESSES PARTNERS AND ECOSYSTEMS IDEAS, DESIGN, INNNOVATION 2020 BUSINESS ... COLLABORATE, VIRTUAL, ASIAN ... peterfisk@peterfisk.com www.theGeniusWorks.com
  11. 11. Restart BUSINESS in times of crisis and change FUTURE • West to East BACK • Mass to Niche • Volume to Profit Crisis as opportunity Crisis as opportunity • From  Edison and Gates • Green • Women •N t Networksk • To Aldi and Zopa USER GENERATED Redefining markets INTERESTING AND TRUSTED • From Swatch and Apple • Purpose • Audience NEW BUSINESS MODELS • Propositions • To Karla and Nokia To Karla and Nokia Changing business models • From IBM and Skype • Partners • Channels 2020 ... CURRENT TV • Services • To Air Asia and Current TV peterfisk@peterfisk.com www.theGeniusWorks.com
  12. 12. FUTURE BACK peterfisk@peterfisk.com www.theGeniusWorks.com
  13. 13. FUTURE BACK peterfisk@peterfisk.com www.theGeniusWorks.com
  14. 14. FUTURE BACK 2020 ... THE FUTURE OF MEETINGS? peterfisk@peterfisk.com www.theGeniusWorks.com
  15. 15. FUTURE BACK THE END OF “KNOWLEDGE SHARING” MEETINGS THE RISE OF “TURNING POINT” MEETINGS 2020 ... THE FUTURE OF MEETINGS? peterfisk@peterfisk.com www.theGeniusWorks.com
  16. 16. MARKET MAPPING 2 FUTURESHOULD YOU GO? THE WHERE OF MEETINGS peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  17. 17. MARKET MAPPING THE FUTURE OF MEETINGS COCA-COLA ... peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  18. 18. MARKET MAPPING THE FUTURE ... MEETINGS IBERDROLA OF peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  19. 19. CUSTOMER DIVING 3 FUTURE OF MEETINGS REALLY WANT? THE WHAT DO CUSTOMERS peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  20. 20. CUSTOMER DIVING THE FUTURE OF MEETINGS VODAFONE ... peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  21. 21. CUSTOMER DIVING THE FUTURE OF MEETINGS IBM GLOBAL SERVICES ... peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  22. 22. REDEFINING PURPOSE 4 FUTURE OF MEETINGS PEOPLE TO DO? 4 THE WHAT DO YOU ENABLE peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  23. 23. REDEFINING PURPOSE THE FUTURE OF MEETINGS ... PROGRESSIVE INSURANCE peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  24. 24. REDEFINING PURPOSE THE FUTURE OF... FUNERALCARE MEETINGS peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  25. 25. PRE-EVENT DURING-EVENT POST-EVENT RETHINKING THE ROLE OF MEETINGS peterfisk@peterfisk.com www.theGeniusWorks.com
  26. 26. IDEAS ZONE ACTION IMPACT ZONE ZONE RETHINKING THE ROLE OF MEETINGS peterfisk@peterfisk.com www.theGeniusWorks.com
  27. 27. CONNECTED IDEAS ISSUES AND IDEAS ZONE CO-CREATION KNOWLEDGE SHARING NETWORKING ENABLING SPONSOR STORYBOARDING AGENDA VOTING ICONIC BRANDING PRE-EVENT ... INSPIRE NEW THINKING peterfisk@peterfisk.com www.theGeniusWorks.com
  28. 28. INSPIRING IDEAS IDEAS ZONE CONNECTING PEOPLE BUILDING A GROUNDSWELL OBAMA CAMPAIGN peterfisk@peterfisk.com www.theGeniusWorks.com
  29. 29. MEETING UNMET NEEDS IDEAS TOGETHER NOT ALONE ZONE GLOBAL AND PERSONAL NINTENDO WII peterfisk@peterfisk.com www.theGeniusWorks.com
  30. 30. IDEAS ZONE USER GENERATED ANARCHY AND COMMUNITY PREMIUM EXPERIENCE THREADLESS peterfisk@peterfisk.com www.theGeniusWorks.com
  31. 31. FAST AND FANTASTIC ACTION AMAZING PLACES ZONE STRETCHING CATALYSTS PERSONALISED FACILITATING CHANGE LIVE WIKIPAGES BACKCHANNEL MEDIA WELLBEING COMMUNITY BUILDING DURING EVENT ... CREATING THE TURNING POINTS peterfisk@peterfisk.com www.theGeniusWorks.com
  32. 32. ACTION ZONE STORYTELLING ICONIC CHARACTERS BRING IDEAS TO LIFE PIXAR peterfisk@peterfisk.com www.theGeniusWorks.com
  33. 33. ACTION ZONE FACILITATING C G CONNECTING BUSINESS MAKING BEST IDEAS HAPPEN 2. DECISION PHASE ... LI AND FUNG peterfisk@peterfisk.com www.theGeniusWorks.com
  34. 34. ACTION HUMANICITY ZONE FUNCTION AND FORM ENABLING PEOPLE TO DO MORE APPLE peterfisk@peterfisk.com www.theGeniusWorks.com
  35. 35. ISSUING MANIFESTOS IMPACT ACTION CLINICS ZONE ENABLING IMPACT BACKCHATS COMMUNITY BUILDING ON TOUR VIRTUAL REVIEWS LICENSING CLOSING THE CIRCLE POST-EVENT ... ENABLING PEOPLE TO DO MORE peterfisk@peterfisk.com www.theGeniusWorks.com
  36. 36. IMPACT LAUNCH PLATFORMS ZONE INNOVATION INCUBATORS SUPPORTING AND CONNECTING ALIBABA peterfisk@peterfisk.com www.theGeniusWorks.com
  37. 37. FANTASTIC AND FANATICAL IMPACT ZONE EXPERIENCE SHARING CO-CREATION LABS LEGO peterfisk@peterfisk.com www.theGeniusWorks.com
  38. 38. INSPIRED EVENTS IMPACT ZONE UNLOCKING CONTENT COMMUNITY BUILDING LIVE NATION peterfisk@peterfisk.com www.theGeniusWorks.com
  39. 39. IDEAS ZONE ACTION IMPACT ZONE ZONE MEETINGS AS TURNING POINTS ... peterfisk@peterfisk.com www.theGeniusWorks.com
  40. 40. IDEAS ACTION IMPACT ZONE ZONE ZONE CONNECTED FAST AND FANTASTIC ISSUING MANIFESTOS ISSUES AND IDEAS AMAZING PLACES ACTION CLINICS CO-CREATION STRETCH CATALYSTS ENABLING IMPACT KNOWLEDGE SHARING PERSONALISED BACKCHATS NETWORKING FACILITATING CHANGE COMMUNITY BUILDING ENABLING SPONSOR LIVE WIKIPAGES ON TOUR STORYBOARDING BACKCHANNEL MEDIA VIRTUAL REVIEWS AGENDA VOTING WELLBEING LICENSING ICONIC BRANDING COMMUNITY BUILDING CLOSING THE CIRCLE 27 IDEAS FOR TURNING POINTS ... peterfisk@peterfisk.com www.theGeniusWorks.com
  41. 41. Key issue to explore in creative ways CREATIVE Parallels who addressed a similar challenge PARALLELS 5 FUTURE OF MEETINGSFROM OTHER PLACES? THE HOW CAN YOU LEARN peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  42. 42. CREATIVE PARALLELS THE FUTURE OF MEETINGS BMW MINI ... peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  43. 43. CREATIVE PARALLELS THE FUTURE OF MEETINGS UGG AUSTRALIA ... peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  44. 44. Customer experience before meeting INSPIRING MOMENTS Customer experience during meeting Customer experience after meeting Streamlining Elaborating Flagposting What can you What can you What is truly reduce or enhance or Different and eliminate? add? iconic? 6 FUTURE OF MEETINGS THE WHAT CREATES AN FANTASTIC EXPERIENCE? peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  45. 45. INSPIRING MOMENTS GEEK SQUAD ... peterfisk@peterfisk.com www.theGeniusWorks.com
  46. 46. INSPIRING MOMENTS THE FUTURE OF MEETINGS JONES SODA ... peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  47. 47. AND ONE MORE THING ... peterfisk@peterfisk.com www.theGeniusWorks.com
  48. 48. peterfisk@peterfisk.com www.theGeniusWorks.com
  49. 49. peterfisk@peterfisk.com www.theGeniusWorks.com
  50. 50. peterfisk@peterfisk.com www.theGeniusWorks.com
  51. 51. peterfisk@peterfisk.com www.theGeniusWorks.com
  52. 52. peterfisk@peterfisk.com www.theGeniusWorks.com
  53. 53. MARKET MAPPING REDEFINING BRAIN PURPOSE WRITING CREATIVE PARALLELS CUSTOMER DIVING RULE BREAKING INSPIRING MOMENTS THE FUTURE OF create AN EXTRAORDINARY MEETING? HOW WILL YOU MEETINGS peterfisk@peterfisk.com theGeniusWorks.com th G i W k peterfisk@peterfisk.com www.theGeniusWorks.com
  54. 54. SEE THINGS differently ... peterfisk@peterfisk.com www.theGeniusWorks.com
  55. 55. ... think DIFFERENT THINGS ... peterfisk@peterfisk.com www.theGeniusWorks.com
  56. 56. ACHIEVE extraordinary RESULTS peterfisk@peterfisk.com www.theGeniusWorks.com
  57. 57. Here’s to the crazy ones ... The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They invent. They imagine. They heal. They're not fond of rules. They explore. They create.They inspire. And they have no respect for the status quo. They push the human race forward. You can praise them, disagree with them, Maybe they have to be crazy. quote them, disbelieve them, How else can you stare at an empty canvas glorify or vilify them. and see a work of art? About the only thing you can't do is Or sit in silence and hear a song that's never been written? ignore them. Or gaze at a red planet and see a laboratory on wheels? Because they change things. While some see them as the crazy ones ones, we see genius. Because the people who are crazy enough to think they can change the world world, are the ones who do. peterfisk@peterfisk.com www.theGeniusWorks.com
  58. 58. peterfisk@peterfisk.com www.theGeniusWorks.com peterfisk@peterfisk.com www.theGeniusWorks.com
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