The 7 Habits of Marketing Innovation ... Inspired by Leonardo da Vinci

The 7 Habits of Marketing Innovation inspired by Leonardo da Vincigenius Peter Fisk works

1: Apple to Zappos 2: Futures and Fusions 3: Ideas and Innovation 4: Brands and Marketinggenius works

Gagagenius theGeniusWorks.com works

genius Touch works

Provokegenius theGeniusWorks.com works

IDEASgenius theGeniusWorks.com works

Bilbaogenius theGeniusWorks.com works

genius works Unusual

Surprisegenius theGeniusWorks.com works

Impactgenius theGeniusWorks.com works

genius works

West Big Business Mass Volumegenius theGeniusWorks.com works

West East Big Small Business Consumer Mass Niche Volume Valuegenius theGeniusWorks.com works

VUCA WORLDgenius works

Volatile Uncertain Complex Ambiguousgenius works

Vibrant UnREAL Crazy Astoundinggenius works

WORLD CHANGING GAME CHANGINGgenius works

GAME CHANGINGgenius works

genius works

Leonardo DA Vinci Artist, botanist, sculptor, anatomist, poet, musician, fool, scientist,genius designer, engineer … works

“Curiosita” ... to be curious and observant 1 Searching for better answers Questioning and hypothesisinggenius Exploring margins not mainstream works

“Connesionz” ... to see the bigger picture 2 Connecting the unconnected Fusing ideas from parallel worldsgenius Expressing ideas in pictures works

“Senasazione” ... to sense and describe 3 Observing things more deeply Considering new perspectivesgenius Creating new language works

“Sfumato” ... to resolve the paradox 4 Thriving on ambiguity Creating depth and contrastgenius Solving unarticulated problems works

“Arte Scienza” ... to balance and combine 5 Thinking bigger Combining logic and intuitiongenius Redefining the boundaries works

“Dimostragone” ... to try new things 6 Acting courageously Experimenting and prototypinggenius Do what nobody has done before works

“Corporalita” ... to be fresh and alive 7 Enlightened and imaginative mind Exploring unusual placesgenius Living life to the full works

Futuregenius works

Future backgenius works

FUSIONgenius works

Fusing CONCEPTsgenius theGeniusWorks.com works

Fusing CONCEPTsgenius works

FRAMINGgenius works

FRAMING IDEASgenius theGeniusWorks.com works

E7 Nations Women EDUCATION WaterHealthcare Cities GRIN Rental Boomers

Future WORLDgenius works

Future back theGeniusWorks.com

Future backgenius works

Customer Worldgenius works

Outside in theGeniusWorks.com

theGeniusWorks.comgenius works

Outside ingenius works

Customer energy Energisers“Aspirations” “Distinguishers” Surprising people memorably Enablers “Wants” “Differentiators” Enabling people to do more Essentials “Needs” “Must Dos” Delivering what is expected theGeniusWorks.com

Customer energygenius works

Customer energygenius theGeniusWorks.com works

Customer co-creation theGeniusWorks.com

co-creationgenius theGeniusWorks.com works

co-creationgenius works

co-creationgenius theGeniusWorks.com works

Total business theGeniusWorks.com

TOTAL BUSINESSgenius works

theGeniusWorks.com

Accelerating Innovation theGeniusWorks.com

Accelerating InnovationtheGeniusWorks.com

MANAGING INnovation theGeniusWorks.com

2 lego MANAGING INnovationgenius theGeniusWorks.com works

Focus Stretch Explore Insight IdeasOutputs include: 1. Opportunity maps 2. Future scenarios 3. Parallel worlds 4. Customer insights 5. Ideas generation Develop Frame Create Define Launch Fuse Deliver Shape Evaluate Evolve Outputs include: 1. Context framing 2. Disruptive creation 3. Idea fusion 4. Evolutionary design 5. Concept evaluation Develop Define Launch Deliver Evolve Outputs include: 1. Accelerated delivery 2. Value propositions 3. High impact entry 4. Delivery horizons 5. Managing the vortex

Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things. theGeniusWorks.comgenius works

iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GE born in a 1929 recession 1876 theGeniusWorks.comgenius works

Fear Inflation Debt Discontent Price spikes ProtectionismUncertaintygenius works

Market leaders have bigger ambitions Future back, fusing ideas, framing conceptsVisionaries. Border crossers. Game changersgenius works

Customers BRANDS PRODUCTS PRICE PROMOTION PLACERELATIONSHIPS theGeniusWorks.com

Customers Participants BRANDS Ideas PRODUCTS ENABLERS PRICE Context PROMOTION Engagement PLACE PARTNERSRELATIONSHIPS COMMUNITIES theGeniusWorks.com

genius works

1. Stop being average 2. Stop pushing 3. Stop trying to be biggenius works

4. Brands about people 5. Brands frame bigger ideas 6. Brands beyond logosgenius works

7. Connect people 8. Enable people 9. Inspire peoplegenius works

10. Be the visionaries 11. Be the crazy ones 12. Be the changegenius works

genius theGeniusWorks.com works

Here’s to tHe crazy ones ...The misfits. The rebels.The troublemakers.The round pegs in the square holes.The ones who see things differently.Theyre not fond of rules.And they have no respect for the status quo. They invent. They imagine. They heal. They explore. They create. They inspire.You can praise them, disagree with them, They push the human race forward.quote them, disbelieve them,glorify or vilify them. Maybe they have to be crazy. How else can you stare at an empty canvasAbout the only thing you cant do is and see a work of art?ignore them.Because they change things. Or sit in silence and hear a song thats never been written? Or gaze at a red planet and see a laboratory on wheels? While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world,genius are the ones who do. works

“Make history”genius works

“Be disruptive ... to make the world a better place”genius works

“Put a ding in the universe”genius works

New ideas, downloads, blog and videos www.theGeniusWorks.com Email peterfisk@peterfisk.com Creative Genius … the essential innovation guide for market visionaries, border crossers and game changers … by Peter Fisk inno.lab… the accelerated innovation process, to stretch your thinking, focus your action, and inspire your peoplegenius works

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The 7 Habits of Marketing Innovation ... Inspired by Leonardo da Vinci

by Peter Fisk on Apr 04, 2011

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The 7 Habits of Marketing Innovation ... Inspired by Leonardo da Vinci — Presentation Transcript