The 7 Habits of Marketing Innovation ... Inspired by Leonardo da Vinci

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Keynote at Marketing Expo 2011, London, organised by UTalkMarketing. Who are the most innovative marketers? What drives innovation? What should marketers do different?

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  • Very inspiring presentation. The templates were great plus the use of few words makes your presentation perfect. The 7 tips inspired by Leonardo da Vinci will spark the spirit of creativity and innovation among marketers. The poem in slide 92 is great.
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The 7 Habits of Marketing Innovation ... Inspired by Leonardo da Vinci

  1. 1. The 7 Habits of Marketing Innovation inspired by Leonardo da Vincigenius Peter Fisk works
  2. 2. 1: Apple to Zappos 2: Futures and Fusions 3: Ideas and Innovation 4: Brands and Marketinggenius works
  3. 3. Gagagenius theGeniusWorks.com works
  4. 4. genius Touch works
  5. 5. Provokegenius theGeniusWorks.com works
  6. 6. IDEASgenius theGeniusWorks.com works
  7. 7. Bilbaogenius theGeniusWorks.com works
  8. 8. genius works Unusual
  9. 9. Surprisegenius theGeniusWorks.com works
  10. 10. Impactgenius theGeniusWorks.com works
  11. 11. genius works
  12. 12. genius works
  13. 13. West Big Business Mass Volumegenius theGeniusWorks.com works
  14. 14. West East Big Small Business Consumer Mass Niche Volume Valuegenius theGeniusWorks.com works
  15. 15. VUCA WORLDgenius works
  16. 16. Volatile Uncertain Complex Ambiguousgenius works
  17. 17. Vibrant UnREAL Crazy Astoundinggenius works
  18. 18. WORLD CHANGING GAME CHANGINGgenius works
  19. 19. GAME CHANGINGgenius works
  20. 20. GAME CHANGINGgenius works
  21. 21. GAME CHANGINGgenius works
  22. 22. GAME CHANGINGgenius works
  23. 23. GAME CHANGINGgenius works
  24. 24. GAME CHANGINGgenius works
  25. 25. GAME CHANGINGgenius works
  26. 26. GAME CHANGINGgenius works
  27. 27. GAME CHANGINGgenius works
  28. 28. GAME CHANGINGgenius works
  29. 29. GAME CHANGINGgenius works
  30. 30. GAME CHANGINGgenius works
  31. 31. genius works
  32. 32. genius works
  33. 33. 1: Apple to Zappos 2: Futures and Fusions 3: Ideas and Innovation 4: Brands and Marketinggenius works
  34. 34. Leonardo DA Vinci Artist, botanist, sculptor, anatomist, poet, musician, fool, scientist,genius designer, engineer … works
  35. 35. “Curiosita” ... to be curious and observant 1 Searching for better answers Questioning and hypothesisinggenius Exploring margins not mainstream works
  36. 36. “Connesionz” ... to see the bigger picture 2 Connecting the unconnected Fusing ideas from parallel worldsgenius Expressing ideas in pictures works
  37. 37. “Senasazione” ... to sense and describe 3 Observing things more deeply Considering new perspectivesgenius Creating new language works
  38. 38. “Sfumato” ... to resolve the paradox 4 Thriving on ambiguity Creating depth and contrastgenius Solving unarticulated problems works
  39. 39. “Arte Scienza” ... to balance and combine 5 Thinking bigger Combining logic and intuitiongenius Redefining the boundaries works
  40. 40. “Dimostragone” ... to try new things 6 Acting courageously Experimenting and prototypinggenius Do what nobody has done before works
  41. 41. “Corporalita” ... to be fresh and alive 7 Enlightened and imaginative mind Exploring unusual placesgenius Living life to the full works
  42. 42. Futuregenius works
  43. 43. Future backgenius works
  44. 44. Future backgenius works
  45. 45. FUSIONgenius works
  46. 46. Fusing CONCEPTsgenius theGeniusWorks.com works
  47. 47. Fusing CONCEPTsgenius works
  48. 48. FRAMINGgenius works
  49. 49. FRAMING IDEASgenius theGeniusWorks.com works
  50. 50. FRAMING IDEASgenius theGeniusWorks.com works
  51. 51. 1: Apple to Zappos 2: Futures and Fusions 3: Ideas and Innovation 4: Brands and Marketinggenius works
  52. 52. E7 Nations Women EDUCATION WaterHealthcare Cities GRIN Rental Boomers
  53. 53. Future WORLDgenius works
  54. 54. Future back theGeniusWorks.com
  55. 55. Future backgenius works
  56. 56. Customer Worldgenius works
  57. 57. Outside in theGeniusWorks.com
  58. 58. theGeniusWorks.comgenius works
  59. 59. Outside ingenius works
  60. 60. Customer energy Energisers“Aspirations” “Distinguishers” Surprising people memorably Enablers “Wants” “Differentiators” Enabling people to do more Essentials “Needs” “Must Dos” Delivering what is expected theGeniusWorks.com
  61. 61. Customer energygenius works
  62. 62. Customer energygenius theGeniusWorks.com works
  63. 63. Customer co-creation theGeniusWorks.com
  64. 64. co-creationgenius theGeniusWorks.com works
  65. 65. co-creationgenius works
  66. 66. co-creationgenius theGeniusWorks.com works
  67. 67. Total business theGeniusWorks.com
  68. 68. TOTAL BUSINESSgenius works
  69. 69. theGeniusWorks.com
  70. 70. Accelerating Innovation theGeniusWorks.com
  71. 71. Accelerating InnovationtheGeniusWorks.com
  72. 72. MANAGING INnovation theGeniusWorks.com
  73. 73. 2 lego MANAGING INnovationgenius theGeniusWorks.com works
  74. 74. Focus Stretch Explore Insight IdeasOutputs include: 1. Opportunity maps 2. Future scenarios 3. Parallel worlds 4. Customer insights 5. Ideas generation Develop Frame Create Define Launch Fuse Deliver Shape Evaluate Evolve Outputs include: 1. Context framing 2. Disruptive creation 3. Idea fusion 4. Evolutionary design 5. Concept evaluation Develop Define Launch Deliver Evolve Outputs include: 1. Accelerated delivery 2. Value propositions 3. High impact entry 4. Delivery horizons 5. Managing the vortex
  75. 75. 1: Apple to Zappos 2: Futures and Fusions 3: Ideas and Innovation 4: Brands and Marketinggenius works
  76. 76. Here’s to tHe crazy ones ... “Times of turbulence are the mostThe misfits. The rebels.The troublemakers. exciting times ... becauseThe round pegs in the square holes.The ones who see things differently. everything changes”Theyre not fond of rules.And they have no respect for the status quo.You can praise them, disagree with them,quote them, disbelieve them,glorify or vilify them.About the only thing you cant do isignore them.Because they change things. theGeniusWorks.comgenius works
  77. 77. iPod born in a recession 2001 MTV born in a recession 1981 Microsoft born in a recession 1975 HP born in a recession GE born in a 1929 recession 1876 theGeniusWorks.comgenius works
  78. 78. Fear Inflation Debt Discontent Price spikes ProtectionismUncertaintygenius works
  79. 79. Fear Inflation Debt Discontent Price spikes ProtectionismUncertaintygenius works
  80. 80. Market leaders have bigger ambitions Future back, fusing ideas, framing conceptsVisionaries. Border crossers. Game changersgenius works
  81. 81. Customers BRANDS PRODUCTS PRICE PROMOTION PLACERELATIONSHIPS theGeniusWorks.com
  82. 82. Customers Participants BRANDS Ideas PRODUCTS ENABLERS PRICE Context PROMOTION Engagement PLACE PARTNERSRELATIONSHIPS COMMUNITIES theGeniusWorks.com
  83. 83. genius works
  84. 84. genius works
  85. 85. genius works
  86. 86. 1. Stop being average 2. Stop pushing 3. Stop trying to be biggenius works
  87. 87. 4. Brands about people 5. Brands frame bigger ideas 6. Brands beyond logosgenius works
  88. 88. 7. Connect people 8. Enable people 9. Inspire peoplegenius works
  89. 89. 10. Be the visionaries 11. Be the crazy ones 12. Be the changegenius works
  90. 90. 1: Apple to Zappos 2: Futures and Fusions 3: Ideas and Innovation 4: Brands and Marketinggenius works
  91. 91. genius theGeniusWorks.com works
  92. 92. Here’s to tHe crazy ones ...The misfits. The rebels.The troublemakers.The round pegs in the square holes.The ones who see things differently.Theyre not fond of rules.And they have no respect for the status quo. They invent. They imagine. They heal. They explore. They create. They inspire.You can praise them, disagree with them, They push the human race forward.quote them, disbelieve them,glorify or vilify them. Maybe they have to be crazy. How else can you stare at an empty canvasAbout the only thing you cant do is and see a work of art?ignore them.Because they change things. Or sit in silence and hear a song thats never been written? Or gaze at a red planet and see a laboratory on wheels? While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world,genius are the ones who do. works
  93. 93. “Make history”genius works
  94. 94. “Be disruptive ... to make the world a better place”genius works
  95. 95. “Put a ding in the universe”genius works
  96. 96. New ideas, downloads, blog and videos www.theGeniusWorks.com Email peterfisk@peterfisk.com Creative Genius … the essential innovation guide for market visionaries, border crossers and game changers … by Peter Fisk inno.lab… the accelerated innovation process, to stretch your thinking, focus your action, and inspire your peoplegenius works

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