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Slingshots! Creating the ultimate events for sponsors by Peter Fisk at EMEC 2012
 

Slingshots! Creating the ultimate events for sponsors by Peter Fisk at EMEC 2012

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How can meetings and conferences do more for sponsors? Peter Fisk in his EMEC 2012 keynote explores how a different approach can create more radical impact for both sponsors and organisers

How can meetings and conferences do more for sponsors? Peter Fisk in his EMEC 2012 keynote explores how a different approach can create more radical impact for both sponsors and organisers

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    Slingshots! Creating the ultimate events for sponsors by Peter Fisk at EMEC 2012 Slingshots! Creating the ultimate events for sponsors by Peter Fisk at EMEC 2012 Presentation Transcript

    • SlingshotsCreating the ultimate events for your sponsors Peter Fisk Budapest, January 2012
    • We live in an incredible, changing world …
    • We work in an incredible, changing world …
    • Welcome to our VUCA world
    • VolatileUncertain ComplexAmbiguous
    • VibrantUnREALCrazyAstounding
    • instant, knowledge, collaborative, social
    • emotional, creative, theatrical, sexualgenius works
    • human, interactive, engaging, addictive
    • impressive, profitable, global, inspiring
    • Events need sponsors more than ever
    • … but most sponsors are just logos 13
    • … more than bags and toys, booths and dinners 14
    • Diminishing returns for delegates … 15
    • … and sponsors aren’t happy either 16
    • How can events do more for sponsors? 17
    • More More Morerelevant human integrated
    • Red Bull’s Air Race … beyond an energy drink 19
    • SEEING THINGS DIFFERENTLY Broader sponsor’s view Business Narrower narrow “event” view viewEvent organisers Brand sponsor
    • SEEING THINGS DIFFERENTLY Old thinking New thinking The big logo The right theme Boosting ego by being Engaging target audiences part of big event more deeply Creating brand Connecting with issues awareness and ideas Promoting and selling Engaging people in products bigger aspirations Minimising cost Building brand and and risks community Getting free tickets Collaborating to make to attend with guests the event better VIP seats, lunch Facilitating audiences, and attention building networks
    • More relevant to sponsor’s issues and ambitions 22
    • More human, collaborative and inspiring 23
    • More integrated with the sponsor’s media mix 24
    • MEETING Trajectory Before After
    • MEETING Trajectory Beyond Before
    • strategic Trajectory Achieving more Changing behaviours Enabling collaboration ChangingEngaging attitudes people
    • strategic Trajectory Achieving more Changing behaviours Enabling collaboration ChangingEngaging attitudes people Meeting
    • strategic Trajectory Achieving more Changing behaviours Enabling collaboration ChangingEngaging attitudes people Collaborative Meeting Meeting
    • strategic Trajectory Achieving more Changing behaviours Enabling collaboration ChangingEngaging attitudes people Enablement Meeting Collaborative Meeting Meeting
    • strategic Trajectory Achieving more Changing behaviours Enabling Innovation collaboration Meeting ChangingEngaging attitudes people Enablement Meeting Collaborative Meeting Meeting
    • What is a better sponsor experience? 32
    • Create Open Drivevision eyes people
    • Jay Z Decoded … 320 page hunt with Bing 34
    • Articulating the sponsor’s vision more powerfully 35
    • Opening people’s ideas to new opportunities 36
    • Driving change in attitudes and behaviours 37
    • ENABLING changePerformance Perform Gain to Change achieve Shock Change to manage Resolve Denial Risk to overcome Explore Anger Accept Time
    • How can we learn fromother sponsor worlds? 39
    • Best Seven Londonpractices secrets 2012
    • Team Mercedes McLaren, Santander, Vodafone? 41
    • IBM’s Imaginarium … beyond IT solutions 42
    • The O2 … from virtual tech to real emotions 43
    • Nike Jordan … the man, the dream, the shoes 44
    • What does it mean for meeting planners? 45
    • Match Design Enablebetter smarter more
    • Matching better … what we want to achieve 47
    • … what to change personally and collectively
    • Design smarter … the bigger experience
    • … phyiscal and virtual, global and local
    • More impact … attitude/behaviour analytics
    • More impact … what difference it really made
    • WHERE do I start? Do Don’t Start with the sponsor Start with the event and and their aspirations its logistics Match the sponsor with Just accept any sponsor target audience willing to pay Design the desired Have lots of sponsors, audience experience and lots of logos Articulate the theme Reduce sponsorship and storyline to logo and fee Find ways sponsors Let keynotes become can make event better a sales pitch Engage and enable See the event as the people to do more start and finish Become the Let sponsors dictate change manager what you do
    • See things differently
    • Think differently things
    • Enable sponsors to achieve the extraordinary
    • You can achieve so much more
    • “Be the change”
    • Please review this session nowon the EMEC smart mobile application (iPhone/Blackberry) (If you do not have a smartphone and indicated this on your registration form an email survey will follow) For more information please visit the registration desk.
    • peterfisk@peterfisk.comwww.theGeniusWorks.com +44 78344 83830 @geniusworks