RETHINKING MARKETING 2010
PUSHING

     DELEGATED

     PRODUCTISED

                   HIGH EXPECTATIONS

                     LITTLE TRUST

      ...
theGeniusWorks.com
FROM PUSH ...
... TO PULL
RATAN TATA     DAVE STEWART
                DAVE STEWART   SHIGERU MIYAMOTO




ANDREA JUNG     JOHN MAEDA     STEFFI GERM...
FROM US ...
... TO THEM
EMOTIONAL




COLLABORATIVE         SUSTAINABLE




                                    theGeniusWorks.com
AIR ASIA        PIXAR    NINTENDO




SHANGHAI TANG      GOLLA    SAMSUNG




VIRGIN GALACTIC   LI+FUNG    ZAPPOS
CUSTOMERS

   BRANDS

  PRODUCTS

    PRICE
       C

 PROMOTION

   PLACE

RELATIONSHIPS
                theGeniusWorks.c...
CUSTOMERS      PARTICIPANTS

   BRANDS         PURPOSE

  PRODUCTS       ENABLERS

    PRICE
       C        PERCEPTIONS
 ...
peterfisk@peterfisk.com
  theGeniusWorks.com
  th G ni sW ks
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Rethinking Marketing in 2010

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What are the new rules of marketing in a world driven by people, networks, and collaboration?

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Rethinking Marketing in 2010

  1. 1. RETHINKING MARKETING 2010
  2. 2. PUSHING DELEGATED PRODUCTISED HIGH EXPECTATIONS LITTLE TRUST O LOYALTY RARE AVERAGED UNCREATIVE INEFFECTIVE C theGeniusWorks.com
  3. 3. theGeniusWorks.com
  4. 4. FROM PUSH ...
  5. 5. ... TO PULL
  6. 6. RATAN TATA DAVE STEWART DAVE STEWART SHIGERU MIYAMOTO ANDREA JUNG JOHN MAEDA STEFFI GERMANOTTA LADY GAGA REID HOFFMAN JACK MA SERGIO MARCHIONNE
  7. 7. FROM US ...
  8. 8. ... TO THEM
  9. 9. EMOTIONAL COLLABORATIVE SUSTAINABLE theGeniusWorks.com
  10. 10. AIR ASIA PIXAR NINTENDO SHANGHAI TANG GOLLA SAMSUNG VIRGIN GALACTIC LI+FUNG ZAPPOS
  11. 11. CUSTOMERS BRANDS PRODUCTS PRICE C PROMOTION PLACE RELATIONSHIPS theGeniusWorks.com
  12. 12. CUSTOMERS PARTICIPANTS BRANDS PURPOSE PRODUCTS ENABLERS PRICE C PERCEPTIONS C O S PROMOTION STORIES PLACE PARTNERS RELATIONSHIPS COMMUNITIES theGeniusWorks.com
  13. 13. peterfisk@peterfisk.com theGeniusWorks.com th G ni sW ks
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