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Rethinking Marketing in 2010
 

Rethinking Marketing in 2010

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What are the new rules of marketing in a world driven by people, networks, and collaboration?

What are the new rules of marketing in a world driven by people, networks, and collaboration?

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    Rethinking Marketing in 2010 Rethinking Marketing in 2010 Presentation Transcript

    • RETHINKING MARKETING 2010
    • PUSHING DELEGATED PRODUCTISED HIGH EXPECTATIONS LITTLE TRUST O LOYALTY RARE AVERAGED UNCREATIVE INEFFECTIVE C theGeniusWorks.com
    • theGeniusWorks.com
    • FROM PUSH ...
    • ... TO PULL
    • RATAN TATA DAVE STEWART DAVE STEWART SHIGERU MIYAMOTO ANDREA JUNG JOHN MAEDA STEFFI GERMANOTTA LADY GAGA REID HOFFMAN JACK MA SERGIO MARCHIONNE
    • FROM US ...
    • ... TO THEM
    • EMOTIONAL COLLABORATIVE SUSTAINABLE theGeniusWorks.com
    • AIR ASIA PIXAR NINTENDO SHANGHAI TANG GOLLA SAMSUNG VIRGIN GALACTIC LI+FUNG ZAPPOS
    • CUSTOMERS BRANDS PRODUCTS PRICE C PROMOTION PLACE RELATIONSHIPS theGeniusWorks.com
    • CUSTOMERS PARTICIPANTS BRANDS PURPOSE PRODUCTS ENABLERS PRICE C PERCEPTIONS C O S PROMOTION STORIES PLACE PARTNERS RELATIONSHIPS COMMUNITIES theGeniusWorks.com
    • peterfisk@peterfisk.com theGeniusWorks.com th G ni sW ks