CREATIVE GENIUS
Rethinking innovation with L
Leonardo d Vi i
d da Vinci

Leonardo d Vi i
L d da Vinci

“Curiosita” ... to b curious and observant
i it t be i d b t

“Dimostragone” ... to t y new thi g
i t g t try things

“Senasazione” ... to sense and describe
i t d d ib

“Sfumato” ... to resolve the p d
f t t th paradox

“Corporalita” ... to be fresh and alive
p it t b f h d i

“Connesionz” ... to see the bigger pi t
i t th bigg picture

“Arte Scienza” ... to balance and combine
At i t b d bi

The
Th new market leaders
k l d

Ai A i , p iti g pid g th f bi i p p , $ t i i
Air Asia, exploiting rapid growth of 2 billion people, $5 trillion

App i h , k t become virtual in time and location
Apple iPhone, markets b i t i ti d ti

F b k, bringing people together
Facebook, b i gi g p p t g th iin communities about th
iti b t them

Team Obama, h
b , harnessing th power of networks, blogs and tweets
i g the p f t k,b g dt t

Zopa, th new future of b ki g iis consumer to consumer
p , the ft f banking t

Ri , the y pi ity i f t t t f g b i i
Rio, th Olympic city rises fastest out of a global crisis

The big
Th bi power shifts
hif

West East
Masses Niches
Big Small
Volume Profit
Business Customers
The Big Power shifts
h ig hift

West to East, iin finance and ideas, business and culture
tt t, fi d id , b i d t

M to i h ,
Mass t Niche, no longer to people want to be average
g t p p tt b g

Big to Small, th speed of change f
ig t , the p d f h g favours agile businesses
gi b i

Volume to Profit, it not about being biggest, b t being best
t fit, its t b t b i g bigg t, but b i g b t

Business t Consumer, working on their terms not yours
i to , ki g th i t ty

The
Th new market spaces
k

Women

Women : A , seizing th g th in female marketspaces
Avon, i i g the growth i f ktp

Every year
We destroy 44 million acres of forest
We lose 100 million acres of farmland
We create 15 million acres of new desert
We use 160 billion tons of water
Our population rise towards 9 billion
The rich get richer
We want more
G
Green

G
Green : Tesla, more sustainable and higher performance
, t i b d high p f

Networks
t k

Restart BUSINESS
in times of crisis and change
• West to East
• Mass to Niche
• Volume to Profit
Crisis as opportunity
• From Edison and Gates
• Green
• Women
• Net orks
Networks
• To Aldi and Zopa
Redefining markets
• From Swatch and Apple
• Purpose
• Audience
• Propositions
• To Karla and Nokia
Changing business models
• From IBM and Skype
yp
• Partners
• Channels
• Services
Networks : Current TV, user generated and p p p
t k t ,
• To Air Asia and Current TV
g t d d people-powered
d

The
Th power of innovation
fi i

1. Innovation from the Future Back
. ti f th F t k

1. F t Back ... Virgin Galactic
. Future k i gi G ti

2. Innovation as Market Disruption
. ti M k t i pti

2. M k t Disruptors ... Tchibo
. Market i pt hib

Consumer
broader
view
Business
Business
narrow
narrow
view
view
Business Consumer
3. Innovation by Deep Diving
. ti p ii g

3. Deep Dives ... H
. p i Heavenly Bed
y d

4. Innovation by Co-Creating
. ti ti g

4. Co-Creating ... Sample Lab
. ti g p b

5. Innovation of Business Models
. ti f i Md

5. Business M d ... Zappos
. i Models pp

6. Innovation as Border Crossing
. ti d ig

6. Border Crossing ... Ab
. d i g Abercrombie & Fitch
bi Fit h

Technical
possibilities
Consumer
insights
Creative
ideas
Social
Social entrepreneurial
entrepreneurs incubator
Corporate
partners
Specialist
capabilities
Sustainable
investors
7. Innovation by Social Entrepreneurship
. ti i t p hip

7. Social Entrepreneurs ... Grameen Danone
. i t p G

Think different
Thi k diff

Now is th ti for innovation
w i the time f inn ti n

Peter Fisk is an author, speaker and consultant
peterfisk@peterfisk.com
www.theGeniusWorks.com
www. reativeGeniusLive.com
www.CreativeGeniusLive.com
www.PeopleandPlanetandProfit.com