Rethinking Innovation With Leonardo Da Vinci By Peter Fisk

CREATIVE GENIUS Rethinking innovation with L Leonardo d Vi i d da Vinci

Leonardo d Vi i L d da Vinci

“Curiosita” ... to b curious and observant i it t be i d b t

“Dimostragone” ... to t y new thi g i t g t try things

“Senasazione” ... to sense and describe i t d d ib

“Sfumato” ... to resolve the p d f t t th paradox

“Corporalita” ... to be fresh and alive p it t b f h d i

“Connesionz” ... to see the bigger pi t i t th bigg picture

“Arte Scienza” ... to balance and combine At i t b d bi

The Th new market leaders k l d

Ai A i , p iti g pid g th f bi i p p , $ t i i Air Asia, exploiting rapid growth of 2 billion people, $5 trillion

App i h , k t become virtual in time and location Apple iPhone, markets b i t i ti d ti

F b k, bringing people together Facebook, b i gi g p p t g th iin communities about th iti b t them

Team Obama, h b , harnessing th power of networks, blogs and tweets i g the p f t k,b g dt t

Zopa, th new future of b ki g iis consumer to consumer p , the ft f banking t

Ri , the y pi ity i f t t t f g b i i Rio, th Olympic city rises fastest out of a global crisis

The big Th bi power shifts hif

West East Masses Niches Big Small Volume Profit Business Customers The Big Power shifts h ig hift

West to East, iin finance and ideas, business and culture tt t, fi d id , b i d t

M to i h , Mass t Niche, no longer to people want to be average g t p p tt b g

Big to Small, th speed of change f ig t , the p d f h g favours agile businesses gi b i

Volume to Profit, it not about being biggest, b t being best t fit, its t b t b i g bigg t, but b i g b t

Business t Consumer, working on their terms not yours i to , ki g th i t ty

The Th new market spaces k

Women : A , seizing th g th in female marketspaces Avon, i i g the growth i f ktp

Every year We destroy 44 million acres of forest We lose 100 million acres of farmland We create 15 million acres of new desert We use 160 billion tons of water Our population rise towards 9 billion The rich get richer We want more G Green

G Green : Tesla, more sustainable and higher performance , t i b d high p f

Networks t k

Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services Networks : Current TV, user generated and p p p t k t , • To Air Asia and Current TV g t d d people-powered d

The Th power of innovation fi i

1. Innovation from the Future Back . ti f th F t k

1. F t Back ... Virgin Galactic . Future k i gi G ti

2. Innovation as Market Disruption . ti M k t i pti

2. M k t Disruptors ... Tchibo . Market i pt hib

Consumer broader view Business Business narrow narrow view view Business Consumer 3. Innovation by Deep Diving . ti p ii g

3. Deep Dives ... H . p i Heavenly Bed y d

4. Innovation by Co-Creating . ti ti g

4. Co-Creating ... Sample Lab . ti g p b

5. Innovation of Business Models . ti f i Md

5. Business M d ... Zappos . i Models pp

6. Innovation as Border Crossing . ti d ig

6. Border Crossing ... Ab . d i g Abercrombie & Fitch bi Fit h

Technical possibilities Consumer insights Creative ideas Social Social entrepreneurial entrepreneurs incubator Corporate partners Specialist capabilities Sustainable investors 7. Innovation by Social Entrepreneurship . ti i t p hip

7. Social Entrepreneurs ... Grameen Danone . i t p G

Think different Thi k diff

Now is th ti for innovation w i the time f inn ti n

Peter Fisk is an author, speaker and consultant peterfisk@peterfisk.com www.theGeniusWorks.com www. reativeGeniusLive.com www.CreativeGeniusLive.com www.PeopleandPlanetandProfit.com

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Rethinking Innovation With Leonardo Da Vinci By Peter Fisk

by Peter Fisk on Nov 11, 2009

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Rethinking Innovation With Leonardo Da Vinci By Peter Fisk — Presentation Transcript