RESTART Business 2010

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    RESTART Business 2010 - Presentation Transcript

    1. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Networks • To Aldi and Zopa Redefining markets Restart • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models BUSINESS • From IBM and Skype • Partners • Channels • Services • To Air Asia and Current TV © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    2. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Crisis and change © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    3. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV West to East © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    4. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Mass to Niche © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    5. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Volume to Profit © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    6. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Networks • To Aldi and Zopa Redefining markets Restart • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models BUSINESS • From IBM and Skype • Partners • Channels • Services • To Air Asia and Current TV © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    7. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Crisis as opportunity © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    8. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Crisis ... the moment of entrepreneurs © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    9. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Green ... social and environmental © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    10. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Green innovation ... living smarter © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    11. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV People + Planet + Profit © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    12. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Women ... highest growth market © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    13. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Women ... $5 trillion in 5 years © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    14. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Networks ... advocacy trust and content advocacy, © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    15. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Networks ... advocacy trust and content advocacy, © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    16. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Aldi ... tripled marketing spend © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    17. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Zopa ... peer to peer © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    18. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Networks • To Aldi and Zopa Redefining markets Restart • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models BUSINESS • From IBM and Skype • Partners • Channels • Services • To Air Asia and Current TV © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    19. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Redefining markets © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    20. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Swatch © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    21. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Apple © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    22. Green consumerism Demand for simplicity Cheaply reducing Easy and simplify waste ... my life ... Before After Before After Disrespect for authority Outrage at companies No respect for Focus on boardroom organisations ... and bonuses ... Before After Before After Ethical consumerism Discretionary thrift Less caring about More wholesome, others ... less wasteful wasteful... Before After Before After Extreme experiences Consumers in control No more frivolous Intelligent, promiscuous experiences ... shoppers ... Before After Before After Consumer trends ... before, during and after the crisis , g
    23. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Purpose © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    24. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Progressive Insurance
    25. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Audience © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    26. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Burberry ... Refocusing on it target market © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    27. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Propositions © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    28. Customer value proposition The target customer Who? (Who is the target segment) The customer context What? (What they want to achieve) + The distinctive benefits Why? (How you help them do it better) + The relative price position How much? (% more or less than alternatives) - The customer trade offs What not? (What they could get else where) - Value to customer = © Genius Works 2008 www.thegeniusworks.com Value propositions p p
    29. Segmented value propositions g p p
    30. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Karla © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    31. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Nokia © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    32. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Networks • To Aldi and Zopa Redefining markets Restart • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models BUSINESS • From IBM and Skype • Partners • Channels • Services • To Air Asia and Current TV © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    33. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Changing business models © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    34. Restart BUSINESS in times of crisis and change • West to East Suppliers • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Partners Business Channels Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models Products and services Customers • From IBM and Skype yp Payments y • Partners • Channels • Services • To Air Asia and Current TV Business models © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    35. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Skype ... Breaking the rules © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    36. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV IBM ... Shifting the core © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    37. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Creative Crisis as opportunity Catalyst • From Edison and Gates • Green • Women Innovative state • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple Conventional state C ti l t t • Purpose • Audience • Propositions • To Karla and Nokia Disruptive Catalyst Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Being disruptive © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    38. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Working in partnership © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    39. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Finding new channels © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    40. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Services that enable people to do more © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    41. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV ... And imagine if your product was free ... © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    42. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks Opening Closing • To Aldi and Zopa up down Innovation Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Innovating your whole business © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    43. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Air Asia ... next generation travel © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    44. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Current ... User generated TV © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    45. Restart BUSINESS in times of crisis and change • West to East • Mass to Niche • Volume to Profit Crisis as opportunity • From Edison and Gates • Green • Women • Net orks Networks • To Aldi and Zopa Redefining markets • From Swatch and Apple • Purpose • Audience • Propositions • To Karla and Nokia Changing business models • From IBM and Skype yp • Partners • Channels • Services • To Air Asia and Current TV Press the RESTART button ... © Peter Fisk 2009 peterfisk@peterfisk.com www.theGeniusWorks.com
    46. www.theGeniusWorks.com
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