Real People, Real Brands

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What do consumers really want in a post-crisis, global and tech-enabled world? And how are brands responding to the new attitudes and priorities?

What do consumers really want in a post-crisis, global and tech-enabled world? And how are brands responding to the new attitudes and priorities?

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  • 1. Real People, Real Brands Peter Fisk
  • 2. Welcome
  • 3. to a new CONSUMER world
  • 4. Slowly emerging ...
  • 5. from the wreckage of economic DOWNTURN
  • 6. Welcome to a different world
  • 7. Where people’s attitudes and priorities
  • 8. Have changed
  • 9. A world that is Emerging
  • 10. With uncertainty and fear
  • 11. With uncertainty and fear ... but also with hope
  • 12. With new challenges
  • 13. With new challenges For brands
  • 14. With new challenges For brands and RETAILERS
  • 15. AND NEW OPPORTUNITIES TOO
  • 16. Global but local
  • 17. Fast And sustainable
  • 18. Where Expectations are high
  • 19. but Loyalty is rare
  • 20. And We ALL need to learn
  • 21. And WE ALL NEED to learn To THINK in new ways
  • 22. And for the WORLD OF HOME APPLIANCES?
  • 23. The challenge is even greater
  • 24. But so are the opportunities
  • 25. If you think differently
  • 26. What DO CONSUMERS REALLY WANT?
  • 27. HOW CAN WE ALL DO MORE
  • 28. HOW CAN WE ALL DO MORE FOR THEM?
  • 29. ARE YOUR READY TO RETHINK?
  • 30. Real People, Real Brands Peter Fisk
  • 31. Economic stagnation Technology explosion Environmental confusiongenius works
  • 32. 43% trying to save 38% driven by vouchers 47% waiting for the salesgenius works
  • 33. 28% have a smartphone 46% are on Facebook64% trust our friends mostgenius works
  • 34. 54% want to improve home 66% pay for technology 72% want more spacegenius works
  • 35. 25% women are size 18+54% want to support local 77% to work after retiredgenius works
  • 36. 20% grow our own veg 54% want to support local 66% more time at homegenius works
  • 37. 36% play on a Wii 52% travel worldwide 74% say future is the Eastgenius works
  • 38. Convenience Wellbeing Price driven Going out Life improving Family livinggenius works
  • 39. 1. Rethinking prioritiesgenius works
  • 40. 1. Rethinking priorities 2. Reshaping lifestylesgenius works
  • 41. 1. Rethinking priorities 2. Reshaping lifestyles 3. Redefining valuegenius works
  • 42. 1. Rethinking priorities … Cautious and untrusting Relevance and choice Human and responsiblegenius works
  • 43. 1. Rethinking priorities …genius works
  • 44. 1. Rethinking priorities …genius works
  • 45. 1. Rethinking priorities …genius works
  • 46. 1. Rethinking priorities …genius works
  • 47. 1. Rethinking priorities …genius works
  • 48. 2. Reshaping lifestyles … Practical and resourceful Time and participation Family and friendsgenius works
  • 49. 2. Reshaping lifestyles …genius works
  • 50. 2. Reshaping lifestyles …genius works
  • 51. 5 2. Reshaping lifestyles …genius works
  • 52. 2. Reshaping lifestyles …genius works
  • 53. 2. Reshaping lifestyles …genius works
  • 54. 3. Refining value … Impulse and expectation Function and emotion Deals and vouchersgenius works
  • 55. 3. Refining value …genius works
  • 56. 3. Refining value …genius works
  • 57. 3. Refining value …genius works
  • 58. 3. Refining value …genius works
  • 59. 3. Refining value …genius works
  • 60. 1. Rethinking prioritiesgenius works
  • 61. 1. Rethinking priorities 2. Reshaping lifestylesgenius works
  • 62. 1. Rethinking priorities 2. Reshaping lifestyles 3. Redefining valuegenius works
  • 63. … and the outlook?genius works
  • 64. … and the outlook? Fear Inflation Debt Discontent Price spikes ProtectionismUncertaintygenius works
  • 65. Time to rethink … Fear Inflation Debt Discontent Price spikes ProtectionismUncertaintygenius works
  • 66. Time to rethink … Fear Inflation Debt Discontent Price spikes ProtectionismUncertaintygenius works
  • 67. RETHINK
  • 68. Volatile
  • 69. Vibrant
  • 70. Uncertain
  • 71. Unreal
  • 72. Complex
  • 73. Crazy
  • 74. Ambiguous
  • 75. Astounding
  • 76. Shifting power
  • 77. Consumers in Control
  • 78. Nobody is average
  • 79. Meaning Talks
  • 80. Money walks
  • 81. Expectations Are high
  • 82. TrustIs low
  • 83. Challenging
  • 84. Caring
  • 85. WORLD CHANGING
  • 86. WORLD CHANGING
  • 87. WORLD CHANGING
  • 88. Budget cuts ToQuality of Life
  • 89. British ToOpen-Minded
  • 90. Nostalgic ToAmbitious
  • 91. Ford Mondeo ToCitroen Picasso
  • 92. Videos ToYou Tube
  • 93. Phone Book To Facebook
  • 94. Airtours To EasyJet
  • 95. Disneyland ToCenter Parcs
  • 96. Extrovert ToIntrovert
  • 97. Indulgence To Happiness
  • 98. Big House ToSafe Retreat
  • 99. Functional Space To FAMILY SPACE
  • 100. AUTOMATION ToINTELLIGENCE
  • 101. SAVING TIME ToMAKING TIME
  • 102. TRANSACTIONS To EXPERIENCES
  • 103. Cheap ToValuable
  • 104. Challenging times
  • 105. Challenging times Changing times
  • 106. Changing attitudes
  • 107. Changing attitudesChanging priorities
  • 108. Stay in the old world
  • 109. Stay in the old world OR Embrace the new
  • 110. RETHINKINGPriorities
  • 111. RETHINKINGPriorities
  • 112. RESHAPINGLIFESTYLES
  • 113. REDEFINING VALUE
  • 114. REAL People
  • 115. REAL PeopleREAL Brands