Pilot Fish ... new strategies for business growth

pilot fish pilot fish new strategies for business growth Peter Fisk Growth is difficult Sampo Leaders Forum pilot fish Tallinn, Estonia 6 May 2010 pilot fish

Most companies reach a point where growth is difficult ... pilot fish

Entering new markets, geographies and categories markets categories... pilot fish

... is when many previously successful companies fail pilot fish

E7 +5.1% in 2010 E7 +1.7% G7 +1.3% in 2009 in 2010 G7 -3.4% in 2009 E7 is the BRIC nations (Brazil, Russia, India and China) plus Mexico, Indonesia and Turkey ... to seize the big new opportunities for growth pilot fish

Female consumers $2.2 trillion in $2 2 t illi i Youth Y th consumers 5 years $1.6 trillion in Old consumers 5 years $1.2 trillion in 5 years ... to seize the big new opportunities for growth pilot fish

But in the deep blue oceans of a changing world ... pilot fish

... the biggest dangers are waiting for you pilot fish

And in global markets ... everyone is hungry for new growth pilot fish

Many companies turn to partnerships to survive ... pilot fish

... working in partnership to add specialist capabilities pilot fish

... working in partnership to reach new audiences pilot fish

Higher impact Acquisition Licensing ? Joint Venture Alliances Co-Branding Exporting Consortia Co-Distributing Lower risk ... partnerships which can take many different formats pilot fish

So what about you? pilot fish

Instead of competing against the big companies ... pilot fish

... how can you learn to work with them? pilot fish

Intel became the indispensible partner to PC manufacturers ... pilot fish

... and Lycra became famous for its distinctive added value pilot fish

Little fish who learnt to swim with the sharks ... pilot fish

We call them ... pilot fish pilot fish

pilot fish ... Small special and strong Small, pilot fish

Uniquely different Smaller not bigger gg Stronger together pilot fish ... Small special and strong Small, pilot fish

Growth is difficultbecome a pilot fish ? So how can you pilot fish

1. Be unique 2. Find shark 3. Grow together 4. Realise value Growth is difficultbecome a pilot fish ? So how can you pilot fish

1. Be unique 2. Find shark 3. Grow together 4. Realise value phase 1 Find your uniqueness ... shrink your way to greatness 1. pilot fish

Growth Differentiation What are your What are your most valuable strongest t t products? capabilities? Profit Strength phase 1 Find your uniquenessforever ... and differentiation 1. We know markets have changed ... strength pilot fish

pilot fish ... YKK pilot fish

pilot fish ... Dolby pilot fish

pilot fish ... Rolls Royce pilot fish

1. Be unique 2. Find shark 3. Grow together 4. Realise value phase 2 Find your shark ... The right partner in the right market 2. pilot fish

Category Customer Country phase 2markets have changed forever ... adjacent markets 2. We know Find your shark ... Evaluating the pilot fish

pilot fish ... Johnny Depp pilot fish

pilot fish ... WuXi PharmaTech pilot fish

pilot fish ... Golla pilot fish

1. Be unique 2. Find shark 3. Grow together 4. Realise value phase 3 Grow together ... swimming with sharks 3. pilot fish

Adobe Acrobat phase 3marketstogether ... building symbiotic partnerships 3. We know Grow have changed forever ... pilot fish

pilot fish ... Adobe pilot fish

pilot fish ... Visa pilot fish

pilot fish ... Hella pilot fish

1. Be unique 2. Find shark 3. Grow together 4. Realise value phase 4 Realise the value ... the potential of pilot fish 4. pilot fish

Potential to double economic value i l within 5 years Inc Revenue Red Costs Source : Impact of Intel strategic alliances 1995-2005, Wharton, plus other analysis phase 4 markets have changed forever ... profit and potential 4. We know Realise the value ... cost revenue cost, revenue, pilot fish

pilot fish ... Goretex pilot fish

pilot fish ... Wieden+Kennedy pilot fish

pilot fish ... Jibbitz pilot fish

After the crisis of recent years explore the new blue oceans ... years, pilot fish

... think differently about how to grow further and faster ... pilot fish

Become a pilot fish pilot fish

pilot fish ... new strategies for business growth pilot fish

pilot fish new strategies for business growth • Join the network : www.facebook.com/pilotfishstrategy • Make it happen yourself : endrik@fastleader.com • Add your story to our new book : peterfisk@peterfisk.com pilot fish

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Pilot Fish ... new strategies for business growth

by Peter Fisk

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