People,
People
Planet,
Pl t
Profit
i
Peter Fisk introduces his new book on sustainable innovation
London Stock Exchange, 14 October 2009
People, Planet, Profit

World changing
People, Planet, Profit

World changing
People, Planet, Profit

Threat to opportunity
People, Planet, Profit

Threat to opportunity
People, Planet, Profit

Back to front
People, Planet, Profit

Back to front
People, Planet, Profit

Stupid or simple?
People, Planet, Profit

Green consumerism Demand for simplicity
Cheaply reducing Easy and simplify
waste ... my life ...
Before 2010 2011 After Before 2010 2011 After
Disrespect for authority Outrage at companies
No respect for Focus on boardroom
organisations ... and bonuses ...
Before 2010 2011 After Before 2010 2011 After
Ethical consumerism Discretionary thrift
Less caring about More wholesome,
others ... less wasteful
wasteful...
Before 2010 2011 After Before 2010 2011 After
Extravagant brands Consumers in control
Glitz, hyperbole, Intelligent, promiscuous
extreme ... shoppers ...
Before 2010 2011 After Before 2010 2011 After
Stupid or simple?
People, Planet, Profit

Responsible and profitable
People, Planet, Profit

Responsible and profitable
People, Planet, Profit

. Rethink ... Rethink ... Rethink ... Rethink ..
People, Planet, Profit

1. From Carbon to Water
People, Planet, Profit

>>> Unilever’s Imprints
People, Planet, Profit

2. From Environmental to Social
People, Planet, Profit

>>> Grameen Danone
People, Planet, Profit

3. From Compliance to Innovation
People, Planet, Profit

>>> Tesco bags
People, Planet, Profit

4. From Products to Enablement
People, Planet, Profit

>>> E-cloth
People, Planet, Profit

5. From Initiatives to Transformation
People, Planet, Profit

>>> Nike Considered
People, Planet, Profit

6. From Campaigns to Movements
People, Planet, Profit

>>> Coke’s Live Positively
People, Planet, Profit

7. From Good to Growth
People, Planet, Profit

>>> Tesla
People, Planet, Profit

So ... What’s the right thing to do?
People, Planet, Profit

MARCA VERDE ... What’s the right thing to do?
People, Planet, Profit

People People
Drivers Impact
Business Planet Planet
Pl t Economic
E i
Actions Drivers Impact Value
Profit Profit
Drivers Impact
MARCA VERDE ... and Value impact it, done it
Value drivers What to do, doing
People, Planet, Profit

Profit Profit
Drivers Drivers
MARCA VERDE ... and Value impact
Value drivers Did you do the right thing?
People, Planet, Profit

Profit Profit
Drivers Drivers
MARCA VERDE ... and Value impact
Value drivers Did you do the right thing?
People, Planet, Profit

. Rethink ... Rethink ... Rethink ... Rethink ..
People, Planet, Profit

Our greatest fear is not that we are inadequate.
Our greatest fear is that we are powerful
beyond measure.
It is our light not our darkness that most
frightens us.
We ask ourselves, who am I to be brilliant,
gorgeous, talented and fabulous?
Actually, who are you not to be?
Your playing small does not serve the world.
There's nothing enlightened about shrinking so
that other people won't feel insecure
around you.
It's not just in some of us; it's in everyone.
And as we let our own light shine,
we unconsciously give other people
permission to do the same.
As we are liberated from our own fear,
Our presence automatically
liberates others.
lib h
People, Planet, Profit

Be the change
People, Planet, Profit

People Planet Profit is published by Kogan Page in January 2010
www.PeopleandPlanetandProfit.com
People, Planet, Profit