New Ideas for 2010 by Peter Fisk

New ideasIDEAS FROM THE NEW from the GeniusWorks GENIUSWORKS ....... INSPIRING YOUR SUCCESS inspiring your success in 2010 IN 2010 theGeniusWorks.com

HELLO ... Many of you h M f have asked f an update on what’s k d for d t h t’ happening and what’s next ... So here is a summary of what I’ve been doing, y g and what I’m working on right now... New ideas, new books and new events, new projects new ventures new tools projects, ventures, You can find more details, videos and downloads, ideas and blog at www.theGeniusWorks.com g I look forward to working with you in 2010 Peter Fisk theGeniusWorks.com

IDEAS FOR 2010... As the world lurched from “credit crunch” to global recession, we looked for hope ... .... Barack Obama built on the first social-networked election victory, with a social-business agenda. And we began to understand the changing world order ... seismic shifts, invisible but huge ... ... From west to east ... big to small ... average to individual ... business to customer ... volume to value. theGeniusWorks.com

IDEAS FOR 2010... In 1876 Edison started GE ...1929 it was HP ... 1975 Microsoft ...1981 MTV ... 2001 the iPod So how will entrepreneurs in 2010 seize the opportunities of crisis and change? Virgin Galactic launched consumer space travel for algae-powered astronauts... ... Zappos was snapped up for billions, Zipcars became the norm, and Zopa finance took off ... theGeniusWorks.com

IDEAS FOR 2010... A new generation of market leaders emerged, playing a different game ... .... crowd-sourcing, socially networked, small and virtual, co-creating and customising ... Air Asia and Alibaba, Current TV and Live Nation, Tesla and Threadless ... ... fusing physical and virtual, large and small, sustainablility and high performance. theGeniusWorks.com

IDEAS FOR 2010... In 2009 the world economy declined by 1.1% but is expected by IMF to grow by 3.1% in 2010 ... Best t k B t stockmarkets iin 2009 were R i ’ Mi k t Russia’s Micex (+118%), China’s CSI300 (+89%), Brazil’s Bovespa and India’s Sensex (both +80%) E7 +5.1% in 2010 E7 +1.7% G7 in 2009 +1.3% in 2010 G7 -3.4% The E7 will continue to outshine the G7,, and likely y iin 2009 to be twice its size by the end of the decade E7 is the BRIC nations (Brazil, Russia, India and China) plus Mexico, Indonesia and Turkey Mexico theGeniusWorks.com

IDEAS FOR 2010... Economic recovery will be slow, but opportunities will emerge faster. Here’s my A to Z of 2010 ... Ageing (big business) ... Artvertising (ads need to do more for you) ... Brand alliances Bioplastics ... eBooks (eventually come of age) ... Business models (in every sector) CHIME nations ... Creative charities ... Crowdsourcing (research, design, communicate) Debt ... Device convergence ... Digital nomads (wandering in a virtual world) Energy (where the brains are focused) ... Social Entrepreneurship ... Extreme weather Fairtrade ... Fractional ownership ... Fuel cells (where the venture capital is focused) Genetic based Genetic-based services ... GPS devices (the power of mobility) ... Graffiti fashion Happiness (yes, it really is the new priority) ... Healthcare revolution ... Reid Hoffman Identity protection (you, your brand, your reputation) ... Inflation ... Islamic finance Fashion jewellery ... Multi jobbing ... Jumpsuits (yes, they're back with Stella McCartney) Knowledge clouds ... Korean brands (the new innovation leaders) ... Kazakstan Licensing ... Life caching ... Location based marketing (when and where are customers) Location-based Managing complexity ... Meaning (making sense, adding purpose) ... Micropayments Nanotechnology (from cleaning to clothes) ... Neural networks ... N11 nations Obesity (whilst half the world still starves) ... Oil prices ... Cautious optimism Personalisation ... Pop-up retailing (no longer a fad, serious business) ... Privacy InQBox (fantastic Japanese retail concept) ... Quantum computing ... Quebec online Realness ... Rental culture ... Responsible business (more than the environment) Self publishing ... Simplicity (the biggest trend of all) ... Space tourism (Virgin Galactic) Tablet computers (just wait for MacWorld 2010) ... Tweeting ... Two-speed economy U e p oy e t Urbanisation User generated (from Current Unemployment ... U ba sat o ... Use ge e ated ( o Cu e t TV to Threadless) ead ess) Viral rage (customer complaints just went global) ... Virtual Hybrids ... Volatility Water scarcity ... Wild weather ... Women consumers (growing faster than China) Generation X ... X-Prizes (space travel to electric cars) ... XL accessories Yang Du (Shanghai cool) ... YouTubevertising (one that works) ... Mohammad Yunus Zespri Gold (amazing kiwis) ... Zipcars ... Zopa (business model for future banking) theGeniusWorks.com

BOOKS ... New books : • Creative Genius Innovation from the future back (2010) ( ) • People, Planet, Profit Sustainability for smarter innovation (2010) • The New Market Leaders Secrets of the new business generation (2011) Previous books : • Marketing Genius The left and right brain of marketing (2006) right-brain • Business Genius Leadership in turbulent times (2008) • Customer Genius Becoming a customer-centric business (2009) theGeniusWorks.com

NEW BOOKS ... “People Planet Profit” by Peter Fisk How to embrace sustainability for smarter innovation and profitable growth A practical guide for business managers 16 case studies, 12 expert contributors 3 diagnostics, 10 platforms, 50 resources Published by Kogan Page, Feb 2010 www.PeopleandPlanetandProfit.com www PeopleandPlanetandProfit com theGeniusWorks.com

NEW BOOKS ... “Creative Genius” by Peter Fisk Innovation from the future back 50 great innovations, 50 creative people Ideas Factory, Design Studio, Impact Zone Apple, IDEO, 3M, Pixar, Samsung, Tesla etc. Armani, Banksy, Dyson, Morito, Starck etc. Published by Wiley Capstone, May 2010 www.CreativeGeniusLive.com www CreativeGeniusLive com theGeniusWorks.com

NEW BOOKS ... “The New Market Leaders” by Peter Fisk Secrets of the next business generation 10 brands, 10 leaders, 10 secrets Apple and Obama, Alibaba and Threadless The power of ideas, networks and people Creative, collaborative, and connected New values, assets, and economics Publish date to be confirmed www.theNewMarketLeaders.com www theNewMarketLeaders com theGeniusWorks.com

EVENTS ... Speaking formats: • Keynotes and host • Seminars and masterclasses • Customised workshops New events : • M k i b A l and Ob Marketing by Apple d Obama • How to think like Leonardo da Vinci • Winning in the Digital World • The People Planet Profit Programme p g Others: • R t Rethink, Restart Reset, R thi k R t t • The New Customer Agenda • Innovation from the future back • Einstein and Picasso do business • Rethinking the role of marketing • Ubuntu, the power of social networks • The yin and yang of successful brands •W l Welcome t 2012: Lif after th crisis to 2012 Life ft the i i theGeniusWorks.com

NEW EVENTS... “Marketing by Apple and Obama ... Secrets of the new market leaders” Becoming the creative force for change ,,, .... how Apple market, how Nintendo think .... .... how Samsung design, how Pixar innovate .... how Threadless engage, how Obama won Event keynote, seminar or workshop www.theGeniusWorks.com theGeniusWorks.com

NEW EVENTS... “How to think like Leonardo da Vinci” (and become a Creative Genius) Curiosita, Sensazion, Connesionz, Sfumato, Art e Scienza, Dimostragone, Corporalita ... Combining foresight and insight, man and machines, drawings and words, ideas and experiments, wellbeing and work. Event keynote, seminar or workshop www.theGeniusWorks.com theGeniusWorks.com

NEW EVENTS... “Winning in the digital world” (You don’t need to be a dotcom to be digital) Converging physical and virtual business Engaging digital natives and immigrants Standing out in fast and connected markets Crowdsourcing, co-creating, collaborating Time, location and networked marketing Integrating physical and digital media 1-day masterclass or 2-day workshop www.theGeniusWorks.com theGeniusWorks.com

NEW EVENTS... The People Planet Profit Programme How can I get my team to explore the ideas of People Planet Profit and what it meansfor my business? Where do I start in applying these approaches in relevant ways for me? How do I get my people to start thinking and acting differently? The PPP programme is an accelerated development experience for senior and middle managers. It can be tailored to the specific issues your business, and can be delivered as a learning experience, or as a practical way to start addressing your real issues. It is typically delivered as an executive retreat – a four day accelerated learning experience, when we will also explore the more personal challenges of leadership Session 1 W ld Changing S i 1: World Ch i Session 5: Sustainable Innovation • Making sense of the changing business world • Creative disruption and renewal, innovation and entrepreneurship • Global challenges, shifting power, instant and connected • Future back thinking, outside in action, left and right brain people • Balancing economic, social and environmental agendas • Ventures, incubators and rocket ships for practical innovation • Best practices: From Air Asia to Amazon, Zara and Zopa • Best practices: Lego’s creative play and GE’s sustainable creativity • Essential tools: Future Radar, Scenario Planning, Customer Insight • Essential tools: Creative Disruption, Sustainable Business Models Session 2: Inspiring Purpose Session 6: Personal Wellbeing • The enlightened business, one with a purpose beyond profits • Living, loving and thriving in the new business world • How business can make a bigger difference to our worlds • Health and fitness, how to feel good, and how to do more • Aligning a higher purpose with the pursuit of value creation • Confidence and courage, how to stretch and surprise yourself • Best practices: From Camper and Cemex, to Danone and Disney • Best practices: From Google’s workstyle to Virgin’s lifestyle p g y g y • Essential tools: Purpose Definition, Corporate Brands, Storytelling • Essential tools: Body Works, Mind Works, Action Works Session 3: Growth Strategy Session 7: Enlightened Performance • Making better strategic choices in times of change • Delivering results, short and long-term, in crisis and in good times • Choosing the best markets, better differentiation and business models • Value creation, value drivers and value management • Aligning the organisation to work within strategic rules • Metrics and scorecards, incentives and rewards. , • Best practices: GE gets imagination, whilst Tata focuses on new markets • Best practices: Toyota’s performance culture, Nokia’s contrasting approach • Essential tools: Value Disciplines, Strategy Framework, GG Planning • Essential tools: Performance Metrics, Rewards, Value Management Session 4: Authentic Leadership Session 8: Real Commitment • Management and leadership, heads up or heads down • What it takes to become a new business leader y • Why business needs new leaders for a new world • Planning the change programme for you and your business • Inspiring direction, discipline decisions, building teams • Milestones and workstreams, how to make change happen • Best practices: Apple beyond Jobs, Rosso and the engine of Diesel • Best practices: Nike Considered and Unilever’s holistic approach • Essential tools: 5C Leadership Model, Personal Effectiveness Framework • Essential tools: Impact Zoning, Leader Guide, 90 Day Plans. Peter Fisk is joined by experts in sustainability, leadership and wellbeing - including Anthony Kleanthous and Diana Verde Nieto, Alper Utku and Selen Tamer. The PPP programme is also delivered as a series of three separate issue and action-focused workshops for small teams of management, based around phases of discovery, design and delivery. This is a more consultative approach, building on the existing p g y pp g g progress and p priorities, issues and ideas within y your business. theGeniusWorks.com theGeniusWorks.com

EVENTS ... Some recent clients and locations OVB, Oslo Nordea, Tallinn Oriflame, Stockholm Swedbank, Tallinn RBS, Edinburgh McCann, Riga SVB, Stockholm Telia Sonera, Vilnius Vodafone, L d V d f London Mars, London ITV, London T-Mobile, Warsaw SFA, Dublin Henkel, Dusseldorf DSM, Amsterdam Red Bull, Budapest JTI, Montenegro OGI, Bucharest WRC, Barcelona Vodafone, Milan OGI, Sofia WPP, Valancia WPP V l i Turkcell, Istanbul SSA, Rome TEB, Istanbul SIM, Si SIM Singapore Nielsen, Cairo Videos and presentations from events can be STC, Riyadh downloaded at www.theGeniusWorks.com theGeniusWorks.com Fosters, Sydney

CONSULTING ... “The Genius Lab” is a consulting process for accelerated innovation • Phase 1: The Ideas Factory Insight and creativity • Phase 2: The Design Studio Concepts and solutions • Phase 3: The Impact Zone Strategy and implementation It is a fast and collaborative, customer-centric approach to problem solving based around three high impact workshops with your cross-functional development team theGeniusWorks.com

CONSULTING ... THE GENIUS LAB Strategy and innovation consulting process Accelerated, Accelerated stretching and focused Collaborative network of experts theGeniusWorks.com

CONSULTING ... Example of recent project ... Strategy for retail innovation Communications market leader Customer immersion, insight mapping Segments, trends, best practices, parallels Idea generation, scenarios, propositions generation scenarios Concept design, Rapid prototyping, evaluation Stakeholder engagement, launch planning With cross-functional team and sponsors 6 weeks, including 3 x 2 day team workshops theGeniusWorks.com

CONSULTING ... Example of recent project ... European market entry strategy Premium drinks brand Customer immersion, existing research Segmentation, competitive map, targeting Idea generation, concept design evaluation generation design, Proposition, messaging, packaging, channels Brand launch and horizon plannning With in-house team of functional experts 5 weeks, including 3 x 1 day workshops theGeniusWorks.com

CONSULTING ... Example of recent project ... Developing a “green brand” strategy (2009) green brand Global mobile operator Collation of existing research Co-creation workshops with consumers Learning from other companies Insights, hypothesise, concepts, propositions Strategic roadmap and integration plan 8 weeks, with collaborative team of experts theGeniusWorks.com

TRAINING ... “The Fast Track is an accelerated The Track” development programme for business leaders, market managers and others too. Workshops are delivered by an expert team of specialists and practitioners Focused on your business issues ... exploring best practices and new ideas ... inspired by the latest case studies Programmes can be customised through business issue analysis, capability diagnostics and profiling. High energy, practical and interactive, toolkits, cases, videos, real projects. theGeniusWorks.com

TRAINING ... the fast track theGeniusWorks.com

TRAINING ... “The Fast Track is a portfolio of what s hot, what works, and what s next in the The Track” what’s hot works what’s world of customers, marketing, brands and innovation. It brings together the latest techniques with real-time case studies, to catalyse new thinking and capabilities. It can be customised to your business, and is endorsed by The Marketing Society. theGeniusWorks.com

TRAINING ... Example of recent project ... Lastminute.com, online travel business 3 brands, 12 countries, 240 marketers 12 month accelerated development program Capability framework and individual profiling Learning concept aligned to business needs Marketing community with events and online Marketing workshops, processes and tools theGeniusWorks.com

TRAINING ... Example of recent project ... “Market Accelerator” action learning Eczacibasi, leading multi-sector business Business leaders and senior marketers 2, 3 or 5 day workshops for 15 x 20 people Market strategy, new opportunity mapping Customer insight, rethinking what matters Business innovation, rethinking the rules Value propositions, products to solutions Marketing performance and leadership theGeniusWorks.com

TRAINING ... Example of recent project ... ITV, leading commercial broadcaster Changing market, challenge of new media Innovative selling, rethinking marketing Changing world of marketing and technology Digital media, how to compete and use it New marketing and the new role of CMOs Practical solutions and action planning theGeniusWorks.com

VENTURES ... We also get involved in a range of new ventures, either as expert advisors or as strategic facilitators This combines a consulting, training and implementation role. It offers a “light touch” to role light touch innovative projects and start-up businesses Current ventures include “Brand Genius” with Brand Finance and virtual network “Hospitality Hub” with the founders and technology partner “Zoom Ventures” with Clownish and virtual network theGeniusWorks.com

VENTURES ... “Brand Genius” strategic brand consulting Rethinking brands and brand propositions Strategic focus and innovative solutions More analytical and more creative The yin and yang of brands GeniusWorks and BrandFinance Virtual team of expert brand consultants Partners in 20 cities worldwide www.BrandGenius.com theGeniusWorks.com

VENTURES ... “Hospitality Hub” professional network Professional network for hospitality people Bringing people together, sharing new ideas Hotels, restaurants, brands, alumni groups Connect, debates, ideas, suppliers, jobs Start up Start-up business supported by GeniusWorks Technology partnership with Viadeo Endorsed by leading hospitality associations www.HospitalityHub.com theGeniusWorks.com

VENTURES ... “Zoom Ventures social entrepreneurship Zoom Ventures” Focus on social and environmental issues Incubating the best ideas and innovations For entrepreneurs and enterprises New business models that also do good GeniusWorks with Clownfish www.ZoomVentures.com Business and sustainability experts Sustainable innovation consulting process theGeniusWorks.com

RESOURCES ... Download from www.theGeniusWorks.com : News, Blog, Events Videos, Presentations Articles, Extracts, Interviews Other resources available as appropriate: 120 case studies of llead practices di f d i 50 marketing tools, strategy to brand 30 customer tools, segmenting to loyalty 20 creative tools, ideation to implementation And access to the resources of: Specialist S i li consulting fi l i firms Virtual team of expert consultants Authors, speakers and thought leaders theGeniusWorks.com

INSIGHTS ... Exploiting i i ht f E l iti insights from partners like N & N t etc. t lik Now Next t ... Download reports at www.theGeniusWorks.com

TECHNIQUES ... theGeniusWorks.com

CASE STUDIES ... Best and emerging practices from around the world ... downloads at www.theGeniusWorks.com Baidu, China Tesla, USA Ugg, Australia DSM, Holland Banyan Tree, Singapore T Box, T-Box Turkey Havianas, B il Threadless, USA H i Brazil Cooperative, UK C ti Genentech, USA Live Nation, USA Tata, India Chupa Chups, Spain Camper, Spain W Hotels, USA Infosys, India I f I di Cemex, Cemex Mexico Wholefoods, Wholefoods USA Lego, Denmark Alessi, Italy H&M, Sweden Freixinet, Spain Smart, Switz. Voss, Norway Samsung, Samsung Korea Current TV, USA Gucci, Italy G i It l P&G, USA Jimmy Choo, UK Pelamis, Spain Amazon, USA Mini, Germany Umpqua, USA MoMA, USA Natura, Brazil Garanti, Garanti Turkey Porsche, Porsche Germany Nestle, Switz El Bulli, Spain Barbour, UK Toyota, Japan Nokia, Finland Stenders, Latvia Jones Soda, Canada Air Asia. Malaysia Zopa, UK Laika, USA Nintendo, Japan Li & Fung, China Vom Fass, Germany Danone, France Pixar, USA Club Med, France New Balance, USA Skoda, Czech Republic Ferrari, Italy theGeniusWorks.com Zipcars, USA

EXPERTS ... Peter Fisk. Strategic marketer and innovator with the likes of Coca Cola and Microsoft, founded the Genius Works, Works and author of bestselling “Marketing Genius” Marketing Genius Ruth Saunders. Strategic brand marketer and innovator, g with diverse experience gained with P&G and Mars, Bev Burgess. Experienced marketing director who through to Prophet and McKinsey & Co. specialises in business to business and technology marketing, and people development. Shaun Smith. Customer insight and experience management specialist,, author of books such as g p Lori Costello. Specialist in communication strategy, “Uncommon Practice” and “See Feel Think Do” trained with Scott Paper in USA, then ran a PR agency , and now a strategic consultancy Costello & Co. Martin Thomas. Communications specialist, particularly in PR and sponsorship. Former managing director of Anthony Kl A th Kleanthous. S t i bilit and innovation th Sustainability d i ti Cohn & Woolf, co founder of integrated agency Nylon co-founder specialist who is senior advisor to the WWF, and was previously a technology-based marketing director. Jeff Wolfin. Customer service and human performance expert, founder of Humanicity, and previously change Magnus Lindkvist. Futurist who specialises in pattern management consultant with PA Consulting Group recognition and invisible trends, was a brand strategist at Differ, and is a leading participant in TED. Laurie Young. Professional services expert and experienced marketing director, authored various books Andy Milligan. Customer and branding specialist, led included “Scenarios in Marketing”. Interbrand’s development in Asia Pacific, and wrote p “Brand it Like Beckham” and other books. ... And working in partnerships including Best Marketing, Brand Finance, Caffeine, Clownfish, CSA, Fastleader, InnoEurope, Marketing Society, MCT, OGI, SFB, and others. theGeniusWorks.com

www.theGeniusWorks.com peterfisk@peterfisk.com theGeniusWorks.com

New Ideas for 2010 by Peter Fisk

by Peter Fisk on Jan 10, 2010

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