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MarketMakers: Strategic Leadership Development Portfolio by Peter Fisk
 

MarketMakers: Strategic Leadership Development Portfolio by Peter Fisk

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Peter Fisk launches a new portfolio of leadership development, stretching the minds and capabilities of executives to develop better strategies, innovation and market impact. Available as customised, ...

Peter Fisk launches a new portfolio of leadership development, stretching the minds and capabilities of executives to develop better strategies, innovation and market impact. Available as customised, in-house programs. Email peterfisk@peterfisk.com for details

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    MarketMakers: Strategic Leadership Development Portfolio by Peter Fisk MarketMakers: Strategic Leadership Development Portfolio by Peter Fisk Presentation Transcript

    • +genius An innovative executive development portfolio that creates a better future for your business through strategy, innovation and accelerated growth. TM
    • Exploring a better future for your business Developing the strategic capabilities to be winners Sustaining momentum to innovate and grow faster Innovating the best ideas into practical action There are typically four phases : Start by opening people’s minds, then develop the right skills, then apply practically, then embed and sustain high performance. • Building a collective vision for the business, and what it will take. • Making sense of the new business world and what it means for you. • Inspiring people to think differently, to innovate and create a better future. • Focusing on the specific personal capabilities for excellence. • Developing attitudes and skills, fast and interactive, stretching and practical. • Introducing new concepts, tools and processes to be deployed. • Applying the best ideas to a practical, facilitated innovation process • Addressing key areas to be agreed, in dedicated teams over 6-12 weeks. • Working together to turn best ideas into real action, and accelerate growth. • Reviewing personal, team, business development, as reflective learning. • Seizing new opportunities, adjusting plans, building agility and focus. • Re-energising the team, extending the skillset, and delivering more impact. 1 2 3 4 +genius Developing business leaders from ideas to action © theGeniusWorks.com peterfisk@peterfisk.com Developing business leaders with the vision, ideas and capabilities to create better business futures Building the team that delivers strategy, innovation and accelerates growth.
    • We see executive development as an individual, team and business challenge. There are typically four phases over a 12 month cycle: Strategic exploration and innovation workshop with the leadership team over three days: • Finding the best opportunities in a fast changing world of financial services and beyond. • Understanding new and future customers • Exploring new ideas and next practices • Learning from the global gamechangers. Learning, reflecting and improving on both strategy, capabilities and performance as a business and team. “FutureBank” one year later • How markets and customers have evolved • What competitors and innovators are doing • How well we have done, and what do better • Extending and stretching capabilities and action Fast and facilitated business innovation process that addresses a big opportunity over 6-12 weeks, incl. 3 workshops and team-based project work. Fast and facilitated brand building process that addresses a big opportunity over 6-12 weeks, incl. 3 workshops and team-based project work. Each phase has distinctive challenges and styles of development. The portfolio is totally flexible and customisable, but also progressive from ideas to action Customised to your business, combining specific local and the best global insights and practices Workshops led by Peter Fisk and facilitated by Hany Mwafy. Other experts can be added if and as required. Experience X Leadership X customer X Marketing X Strategy X Innovation X Delivering an extraordinary customer experience Becoming leaders that deliver high performance Finding focus through data, people and markets Attracting and retaining the best customers Developing and implementing growth strategies Innovating the business and market models +genius© theGeniusWorks.com peterfisk@peterfisk.com Leaders xt Exploring a better future for your business Developing the strategic capabilities to be winners Sustaining momentum to innovate and grow faster Innovating the best ideas into practical action 1 2 3 4 New, flexible and progressive development portfolio
    • Phase 1 … “Gamechangers” stimulates new thinking “Gamechangers” brings together new innovative insights, and our “Fast Futures” strategic process for leaders +genius© theGeniusWorks.com peterfisk@peterfisk.com The specific objectives, agenda, content and outputs will be agreed collaboratively with you. Exploring a better future for your business 1 Strategic exploration and innovation workshop with the leadership team over three days: • Finding the best opportunities in a fast changing world of financial services and beyond. • Understanding new and future customers • Exploring new ideas and next practices • Learning from the global “gamechangers”
    • +genius© theGeniusWorks.com peterfisk@peterfisk.com Phase 2 … “X” workshops develop key capabilities The specific objectives, agenda, content and outputs will be agreed collaboratively with you. “X” workshops explore, define and develop excellence, in the business topics prioritised and defined by you. Experience X Leadership X customer X Marketing X Strategy X Innovation X Delivering an extraordinary customer experience Becoming leaders that deliver high performance Finding focus through data, people and markets Attracting and retaining the best customers Developing and implementing growth strategies Innovating the business and market models Developing the strategic capabilities to be winners 2
    • Fast and facilitated business innovation process that addresses a big opportunity over 6-12 weeks, incl. 3 workshops and team-based project work. Fast and facilitated customer-centred process that addresses a big opportunity over 6-12 weeks, incl. 3 workshops and team-based project work. +genius© theGeniusWorks.com peterfisk@peterfisk.com Phase 3 … “Lab” projects apply ideas into real action The specific objectives, agenda, process and outputs will be agreed collaboratively with you. “Lab” projects support teams in applying the new insights and skills to specific issues, delivering practical action. Innovating the best ideas into practical action 3
    • Each phase has distinctive challenge and style of development The modules are different, and progressive: +genius© theGeniusWorks.com peterfisk@peterfisk.com Phase 4 … “Leaders XT” sustains high performance “Leaders XT” reassembles the team one year after Gamechangers to reflect on progress and success, extend and energise. Learning, reflecting and improving on both strategy, capabilities and performance as a business and team. “FutureBank” one year later • How markets and customers have evolved • What competitors and innovators are doing • How well we have done, and what do better • Extending and stretching capabilities and action Leaders xt Sustaining momentum to innovate and grow faster 4
    • +genius© theGeniusWorks.com peterfisk@peterfisk.com Building your own ideas, toolkits and action plans Each participant builds their own “toolkit” selected from a wide variety of resources, case studies, tools, processes, notes, action plans and professional certification. Exploring a better future for your business Developing the strategic capabilities to be winners Sustaining momentum to innovate and grow faster Innovating the best ideas into practical action 1 2 3 4
    • Developing SustainingInnovating 3 4 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Exploring 1 2 +genius© theGeniusWorks.com peterfisk@peterfisk.com Leaders xt Illustrative timeframe of progressive development This is an illustrative timeline as to how the four phases sequence, and could spread across a 12 month period. This ensures progressive development that is business driven, and action-driving, team and individual. It develops leaders of the future, whilst also accelerating more focused, collaborative business growth Experience X Leadership X customer X Marketing X Strategy X Innovation X Leaders xt
    • This program is illustrative of the structure, and modules which we recommend and deliver. We can, of course, further shape the content, topics, formats and durations to meet your needs.. 3 day team creative futures workshop 6 x 2 day development workshops over 6 months Projects over 6-12 weeks including 3 x 2 day workshops 2 day team re-energiser workshop 2 day prepare 3 day deliver 3 day facilitator 1 day outputs 6 modules x 1 day prepare 2 day deliver 2 day facilitator 2 projects x 1 day prepare 6 day deliver 6 day facilitator 3 day outputs 1 day prepare 2 day deliver 2 day facilitator 1 day outputs +genius© theGeniusWorks.com peterfisk@peterfisk.com Example formats, resources and professional fees Fees exclude logistics such as workshop rooms, business travel and accommodation. Fees may changes, and assumes limited customisation. Payments in advance of modules. The integrated “ideas to action” progression of the portfolio ensures that you get a direct financial return on your investment Experience X Leadership X customer X Marketing X Strategy X Innovation X Leaders xt Exploring a better future for your business Developing the strategic capabilities to be winners Sustaining momentum to innovate and grow faster Innovating the best ideas into practical action 1 2 3 4 Fees include all development and facilitation of workshops, all materials including workbooks, smart sticks with articles, book extracts, toolkits, and access to learning platform if appropriate.
    • Example clients: Akbank Etisalat TimeWarner Virgin Money Co-op Bank Example clients: Coca Cola Eczacibasi GSK Swedbank TeliaSonera Example clients: Aeroflot BNP Paribas ING Bank Savola Turkcell Example clients: Apotex Arcelik Capco Eczacibasi Philosophy Eczacibasi, Turkey TimeWarner, Hong Kong Savola, UAE Capco, Italy We worked with the Asia Pacific leadership team to explore the changing nature of the media and entertainment markets in Asia, new concepts and business models, changing consumer priorities, and how to be a gamechanger. We have worked with the leading Turkish group for 10 years, building leadership, strategy, innovation and marketing capabilities through training and facilitated processes. We are working with Savola Foods to develop new strategies for brand innovation and growth across the Middle East through analytical, creative and collaborative consulting. We worked with Capco, the leading financial service consulting firm, developing their strategy, leaders and brand to create “the future of finance”. We have expertise in making this happen across sectors and geographies. Some of our recent clients include: Examples of our experience across markets +genius© theGeniusWorks.com peterfisk@peterfisk.com Experience X Leadership X customer X Marketing X Strategy X Innovation X Leaders xt Exploring a better future for your business Developing the strategic capabilities to be winners Sustaining momentum to innovate and grow faster Innovating the best ideas into practical action 1 2 3 4
    • Jane Young London/Global Specialist in digital and social media, and new technologies Csaba Manyai Budapest, Hungary Exploring the emerging markets of Central Europe Jonathan Dutton Melbourne, Australia Exploring the fastest growing markets of South East Asia Tanyer Sonmezer Istanbul, Turkey Exploring the emerging markets of Turkey and beyond Hany Mwafy Cairo/Dubai Exploring the fast changing markets of the Middle East Diana Verde Nieto Argentina/Digital Exploring Latin America and the digital world Alok Sawney Mumbai, India Exploring the vibrant markets of India +genius+genius+genius Combining global excellence and local insights +genius© theGeniusWorks.com peterfisk@peterfisk.com Andy Milligan London/Global Specialist in developing brand identity and communications Peter Fisk London/Global Exploring the new markets, brands and businesses Niall McKinney New York/Global Specialist in digital marketing and new media
    • Peter Fisk is a business and brand innovation expert. He is a strategic advisor to business leaders on winning strategies and bolder brands, smarter innovation and better marketing … making sense of fast-changing markets, learning from the next generation of brands, digital and physical, large and small, west and east, new ideas and practical solutions … inspiring and enabling you to innovate and win in the exciting new world of business. He was recently described by Business Strategy Review as “one of the best new business thinkers” and is in demand around the world as a strategic consultant and energising speaker. Peter leads GeniusWorks, a business innovation specialist based in London, and works with senior management worldwide to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership teams, InnoLab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a broad range of development workshops, combining new ideas, next practices and effective action. His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results. His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages!), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good. Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming “the world’s favourite airline” and managed brands like Concorde. He went on to work with many of the world’s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone. Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his own business, GeniusWorks. . Email: peterfisk@peterfisk.com Twitter: @geniusworks Website: www.theGeniusWorks.com Project: www.NextGenerationBrands.com
    • Business vision Masterclasses Gamechangers Innovation Business summits Think Different Brand strategy Customised Development New Customer Agenda Propositions Innovative Leaders Einstein Picasso Business impact Market Makers GenY+SoLoMo=expG Future Innolab Brandlab optima fast Strategic consulting Practical development Inspiring keynotes Contact Peter Fisk at peterfisk@peterfisk.com or +44(0)783448383 … new articles, book extracts, videos, and blog at www.theGeniusWorks.com Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions for implementation and profitable growth. Customised approaches, built around these proven formats: Fast, intense process helping executive teams rethink purpose and strategy in a fast changing world, and then to refocus and reinvent the business for the future. Recent clients: Cinnamon, Vodafone Accelerated and collaborative three phase process exploring insights, designing concepts and delivering innovative solutions for market success. Recent clients: Savola Foods, Turkcell Developing or extending your brand for a better future, based on purpose and relevance, differentiation and identity, experience and effective delivery. Recent clients: Aeroflot, Philosophy Developing fresh, distinctive value propositions for each target audience, building on the brand to engage customers and deliver better solutions. Recent clients: TeliaSonera, Visa Europe Exploring your biggest challenges and opportunities, developing smarter strategies and innovative solutions implementation and profitable growth. Recent clients: Microsoft, Pinar Developing people to think different and act smarter in the new business world, from summits and seminars, to practical workshops and retreats, the content and experience is designed around your people: Inspiring, practical and stretching 1-2 day seminars on future strategy and brands, marketing and innovation applied to your business issues and sector opportunities. Recent clients: BNP Paribas, Skanska Bringing your people together to rethink and refocus their priorities and direction. Designing and facilitating the format and content to energise, connect and enable. Recent clients: Hershey’s, Time Warner Working with you to design better programmes from 40+ modules, based on team and personal capabilities and priorities, qualifications and real impact. Recent clients: Coca Cola, Eczacibasi From 2d to 4d: command and control to connecting and collaborating, catalysing and creating, amplifying potential to deliver business and market leadership. Recent clients: Coty Beauty, Lastminute Customer champions, business innovators, growth drivers … how to drive and align the business, and deliver more business and market impact. Recent clients: Nestle, Standard Life Alibaba to Zidisha, Ashmei to ZaoZao, the next generation of brands are shaping markets with new ideas and tools. What does it take to compete, innovate and win in these new markets? Example themes for keynote speeches: How to shape your market in your own vision, not live in the shadow of others. How to innovate from the future back, then win now forward. What is the future of health, retail, travel and your world? Steve Jobs was a genius and a geek, who defied the rules of business to create new markets, and phenomenal results. How can you apply the magic of Apple to your business, and Steve to your leadership? What do post-crisis, digitally enabled, globally influenced customers really want? Connecting insights and trends, to explore how you can do more for your customers, and outthink the competition. How to combine the analytical precision and disruptive imagination of your left and right brain to think bigger, simplify complexity, shape the future, innovate smarter, and make better decisions. Young people, social media, mobile marketing … connecting digital and physical worlds, networks and content, viral storytelling and target promotions to deliver faster, exponential growth. +genius
    • Peter Fisk peterfisk@peterfisk.com +44 7834483830 The Genius Works Ltd Teddington, TW11 9JR United Kingdom www.theGeniusWorks.com