Marketing Leadership Academy       New insights … inspired people … practical action … faster impactWhere are your best gr...
Worldwide deliveryWorkshops can be delivered within your business or external local environment, in anypart of the world, ...
LabsSearching for the edge … two-day “rethinking” experiences for business leaders      Idea Lab … exploring creativity, ...
Marketing Leadership Academy     New insights … inspired people … practical action … faster impactIs your marketing team s...
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Marketing Leadership Academy (Global) 2011 2012

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Summary of the new Marketing Leadership Academy (global version) delivered in partnership with Cambridge MC

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Marketing Leadership Academy (Global) 2011 2012

  1. 1. Marketing Leadership Academy New insights … inspired people … practical action … faster impactWhere are your best growth opportunities, how are customers changing, which are thebrands shaping your markets, what are their new strategies and techniques, how will yourespond … Is your marketing team smart, fit and equipped for the future?Worldwide, in-company, professional developmentThe Marketing Leadership Academy is a unique global portfolio of marketing trainingand development, workshops, seminars and qualifications. Customised to yourchallenges, delivered by marketers for marketers, as in-company solutions …  Labs: new ideas and insights, challenges and opportunities, emerging practice from around the world for marketing leaders  Slingshots: fast, fresh, and focused updates on the hot topics and critical disciplines of today’s marketing for middle to senior marketers.  Springboards: essential training and qualifications in marketing, communications, PR, digital and market research for future marketing leaders.The programmes are developed with you for your teams (and agencies can join in too),and delivered as customised, in-company programmes … Now is the time to rethink,refocus, revitalise and reenergise yourself and your people.Best programmes, best partners, better resultsThe portfolio includes leading-edge team-based workshops and professionalqualifications in all aspects of marketing, and is delivered worldwide in partnership withCambridge Marketing College in your offices, in key cities around the world, orresidential programmes in Cambridge, England.You can do any or all of it. You can do it in a standard format, or customised to yourbusiness. For those seeking formal accreditation for their people there are two options:Springboards are accelerated coaching routes to the professional marketingqualifications of the Chartered Institute of Marketing (CIM), the Chartered Institute ofPublic Relations (CIPR), the CAM Foundation, and Market Research Society (MRS).They are for individuals (directly, or through companies) and involve a period ofpersonal study and seminars leading up to qualifications.Slingshots can be brought together in a relevant and structured way for your business,and lead to individual Cambridge Marketing Certificates, and the overall CambridgeMarketing Diploma. They are for in-house teams, and each slingshot is typically anintensive one-day workshop, supported by preparation and application work.
  2. 2. Worldwide deliveryWorkshops can be delivered within your business or external local environment, in anypart of the world, or at our specialist study centre in Cambridge, England. There is alsoan online learning format. In partnership with Cambridge Marketing College wecurrently have partners and locations in  UK  China  Dubai  Baltics  Germany  Hungary  Netherlands  Turkey  SingaporeExpert facilitatorsThe Fast Track is designed and delivered by marketers for marketers. Each is a highlyaccomplished and experienced marketer, typically having worked in senior marketingroles, and often in agencies too, and extensive global experience. They include:  Peter Fisk  John Grant  Tim Jones  Andy Milligan  Ruth Saunders  Shaun Smith  Martin Thomas  Diana Nieto VerdeThey are supported by the faculty of Cambridge Marketing College, their associatedstudy centres, and specialist guests and advisors from companies and agencies. There isalso a network of associates who can deliver across Europe and Asia.Custom designThey are designed to address your business strategy, marketing priorities and people’scapabilities and can be customised in structure, content and format. Our processincludes capability diagnostics and frameworks, benchmarking against similarorganisations and the MSSSB professional standards framework, and against definedcurricula for formal qualifications. A range of tools are used to support learning. Theseinclude hundreds of selected articles, book extracts, case studies, workbooks, tools andtemplates, all available to delegates electronically. It also customised pocket books oneach marketing topic, a synthesis of the best theory packaged together for collection andeasy reference. Gavin Prince is our specialist corporate training programme designer.
  3. 3. LabsSearching for the edge … two-day “rethinking” experiences for business leaders  Idea Lab … exploring creativity, disruption, technologies, innovation and impact  Brand Lab … exploring new attitudes, priorities, positions, models and activation  Digital Lab … exploring new technologies, social media, strategy and applicationSlingshotsFast, fresh and focused … one-day intensive in-company workshops for marketers  Smart Strategy … analysis, planning, integration, positioning, business models  Smart Insights … research, information, analytics, segmentation, targeting  Smart Brands … positioning, architecture, development, propositions, activation  Smart Products … co-creation, customisation, NPD, innovation, services, pricing  Smart Communication … advertising, direct marketing, integration, management  Smart PR … media relations, reputation, corporate affairs, sponsorship, events  Smart Digital … digital media, social networks, blogs, websites, SEO, CPM  Smart Experiences … design, multi-channel integration, sales, service, delivery  Smart Relationships … CRM, loyalty, NPS, relationship building, communities.  Smart Finance … analytics, metrics, business cases, optimisation, scorecards  Customised development of any part or combination of the above.SpringboardsFaster routes to professional qualifications … combining study and local support  CIM Postgraduate Diploma in Marketing  CIM Professional Diploma in Marketing o Specialising in B2B Marketing o Specialising in Arts Marketing o Specialising in Pharmaceuticals Marketing o Specialising in Professional Services o Specialising in Sports Marketing  CIM Professional Certificate in Marketing o Specialising (as above) o Specialising in Agri/Rural Marketing o Specialising in Charities Marketing  CIM Introductory Certificate  CAM Diploma in Marketing Communications  CAM Diploma in Digital Marketing o Specialising in Digital Campaign Planning o Specialising in Digital Media and Planning o Specialising in Mobile Marketing  CIPR Diploma in Public Relations – the highest level of specialist qualification  CIPR Advanced Certificate in PR  CIPR Foundation Award in PR
  4. 4. Marketing Leadership Academy New insights … inspired people … practical action … faster impactIs your marketing team smart, fit and equipped for the future?A unique portfolio of marketing training and development, workshops, seminars andqualifications … Customised to your challenges, delivered in partnership with the bestmarketing educators, integrating all the essential qualifications, by marketers formarketers, as in-company solutions …Are you marketing leaders, shaping your market and business?

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